There's no doubt that staging a vacant house will help it sell faster and for more. After all, an empty house looks sad and abandoned, even when it's brand new. When it's a resale, it looks even worse.
In either case, every imperfection is totally obvious because potential buyers have nothing else to look at. It's also really tough to visualize the true size of a room when there's no reference point. It's a rare person who can judge how a couch and a few chairs might fit when there's nothing there but empty space.
Congratulations to Staging Diva Graduate Peg Barcelo-Jackson of Fluff My House Home Staging Inc. in Edmonton for being featured in Canadian Home Trends Magazine. She's also achieved some awesome results for her clients as these two vacant home staging projects show:
Her first vacant-staging was a newly-built house that had been on the market for 6 months. It sold the day after Peg staged it to a visitor at their open house.
Peg recently staged a rental property that sold 13 days after home staging. The home seller had researched several stagers in the area before hiring Peg and said her work was "head and shoulders above anyone else's in the area." With her speedy results from this transformation, he'll undoubtedly use her for his next project. Plus she can expect referrals from his mortgage broker who commented that the successful sale was totally due to her home staging efforts.
Peg writes that the Staging Diva Program showed her "how to work smarter not harder." This reminds me of a quote I love from Henry David Thoreau that says, "The price of anything is the amount of your life that you exchange for it."
This applies not only to how long you might struggle to succeed in your business without the blueprint I have to share with you, but also to your clients. When you're discussing your pricing, remember to consider what it's costing them not being able to sell their homes in their current state.
This is especially true of vacant homes.
Imagine how much it cost the builder to carry that home for 6 months before he decided to finally invest in Peg's home staging services.
Before taking the Staging Diva Home Staging Business Training Program about a year ago, Peg ran her own business for 25 years offering hair dressing services to house-bound and hospitalized patients to "help them retain their dignity."
As a home stager, she clearly still gets to help people, but now uses even more of her natural creative talent. Like many of my students, Peg was born to be a home stager and started decorating as a kid.
You can learn the staging business success formula I taught Peg through these products:
A Trail of "Breadcrumbs" To Your Business
It's easier than you think to get me to write about your home staging business. Simply fill out the easy submission form at Share Your Staging Story.
This is your free shot at getting some publicity for your business in 2013, and getting ranked by Google. I might write about you in my newsletter which is posted online, as well as my blog, Home Staging Business Report. Sometimes I even turn the story into a press release! And all of these get promoted to my thousands of followers on Twitter and Facebook.
So when a potential client Googles you to see if you have any track record or credibility in home staging, guess what they'll find? All the little "breadcrumbs" I've scattered on the Internet for you!
I am the ONLY home staging trainer to consistently do this for my students and I'm featured in the media in the US, Canada and Australia, meaning more attention for your home staging business.
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