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You can build a successful Home Staging or Real Estate Enhancement business when Staging Diva shows you how
If you are serious about starting and growing your own home staging / house fluffing / real estate enhancement business, the Staging Diva® Home Staging Business Training Program will put you years ahead by saving you tons of trial and error.
The Staging Diva Home Staging Business Training Program is based on what internationally recognized home staging expert Debra Gould has learned while staging hundreds of homes and growing her income significantly.
In fact you'll be surprised at what she earns in two hours— more than some people earn in a week! And her clients are thrilled because they know they'll make a huge profit on her services!
Staging Diva courses are not about how to decorate, they're about how to start up and run a home staging business, how to make money, how to market your business, how to charge for your services, and much more.
You don't need an interior design background
Most students don't have a design background (neither does Debra!), but they do share a talent for how to arrange furniture in a room. Debra takes you through what she looks for during a home staging consultation and recommends sources for design ideas. The biggest challenge though is the business side, so that's the focus of the program!
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Free Diva Quiz!
Is Home Staging the right business for you? Find out with the Free Staging Diva® Quiz! No obligation.
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 Privacy Policy
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Give us 10 hours and we'll give you the keys to a new home-based business
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All Staging Diva Home Staging Business Training Program courses are taught personally by The Staging Diva herself, Debra Gould, who answers student questions and share stories from real client projects.
You'll get a realistic view of what this business is like from someone who is busy staging houses all the time.
"Students are surprised to learn how accessible I am. If you have questions before signing up, call me at 416-691-6615! I may be out at a client's home, but I'll call you back," says Debra Gould, creator of the Staging Diva Program.
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Home Staging expert Debra Gould and her staging company Six Elements Inc. have been featured in CNN Money, The Wall Street Journal, HGTV, Woman's Day Magazine, CBS Radio, GlobalTV, CityTV, Pulse24, CBC News, The National Post, Globe & Mail, Entrepreneur Magazine, House and Home, Style at Home, Home & Decor, and more.
This is the kind of coverage that generates hundreds of projects for Graduates of The Staging Diva Program through our home staging project referral service.
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"Thanks Debra for such an amazing training program that gave me exactly the right tools and knowledge to enter this business with confidence. My first staging project was worth $8,000. I staged a vacant home that had been on the market for two years." Elizabeth Englehart (OH) |
| "Thank you for the home staging project referral on that $1.6 million dollar home. I felt confident and comfortable working with the clients thanks to what I learned in the Staging Diva Program." Anne Counard (WI) |
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- All 5 courses are taught by home staging expert Debra Gould who personally runs a successful home staging business and doesn't just teach about it.
- The full program is 10 hours of edited course recordings.
- You'll learn from the Staging Diva's client experiences as she brings many stories and examples into each course.
- You'll learn from the many student questions Debra answers in the course recordings.
- You'll get a full set of course notes with each course recording.
- Learn from the comfort of home with no wasted time.
- FREE "Staging Diva Home Staging Quick-Start Checklist" with 5 courses
- Graduation Certificate mailed to you for your portflio
- BONUS four color brochure/flyer to use in your marketing (if you take all 5 courses)
- Satisfaction Guaranteed or your money refunded!
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A word about Home Staging "credentials"
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Upon completion of our 5 courses you can call yourself a "Graduate of the Staging Diva Training Program". You will receive a personalized certificate like this one to use in your portfolio or on your own web site.
This is not an official credential as there is no such thing as "accreditation" or "certification" in the home staging business (despite what some companies will try to lead you to believe).
It is "buyer beware" in the completely unregulated field of home staging training, so research your choices carefully.
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| Make sure you're being trained by someone with REAL business credentials who has actually grown their own successful home staging business and doesn't just teach about it (or run it as a sideline to their real estate business)!
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| "The Staging Diva Home Staging Training Program is one of the best programs I've ever taken in my life. It's not just about Staging - it's about being in BUSINESS and making MONEY and keeping yourself SANE at the same time!" Victoria Willits (MD) |
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Staging Diva Home Staging Business Training - Course Descriptions
Each Staging Diva Business Training Course is packed with valuable information. The five courses you must complete to be a Graduate of The Staging Diva Training Program are listed below with full course descriptions.
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Course 1 - Cashing in Decorating Homes to Sell
•What is Home Staging
• Top 5 reasons Home Staging works
• 7 reasons this is a growth business and what that means for you
• 4 key factors affecting how you work with a Home Staging client
• Services you can offer as part of your Home Staging business
• Key factors to consider when starting a Home Staging or House Fluffing business
• Overcoming the hurdles of starting your own business
• Top 5 Survival Strategies for being your own boss (Debra's been an entrepreneur since 1989!)
LISTEN TO FREE SAMPLE
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Course 2 - The Business of Home Staging: What you Need to Start and How to Grow
•Ideal traits/background for being a Home Stager
• What you need to get started
• What you need to grow
• Why you should register a business
• Why there's no such thing as staging "accreditation"
• The 4 best ways to build trust and credibility as a Home Stager
• How to charge for your services (learn what others across North America charge and what's wrong with their pricing strategies)
• Pros and cons of owning a Home Staging inventory
• Top 10 low budget ways to grow your Home Staging business
LISTEN TO FREE SAMPLE
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Course 3 - Taking the Mystery out of Home Staging Consultations (includes bonus Home Staging Consultation Checklist With Room-by-Room Planning Forms)
• How to turn a potential buyer into a paying client
• Avoiding the "free estimate trap"
• What to wear and bring to a Home Staging client consultation
• How to start your client meeting
• What to look for and how to communicate that effectively without offending your clients
• Who moves what and when, and other Home Staging mysteries
• House showing survival tips to build your client relationship
• Don't chase your money: How to get paid on the spot
• How to end the meeting and pave the way for future sales
• The final visit: essential ingredients for your Home Staging "tool kit"
LISTEN TO FREE SAMPLE
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New $45 Bonus - FREE with Course 3!
Staging Diva Home Staging Consultation Checklist with Room-by-Room Client Planning Forms
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Course 4 - Staging Diva Sales & Marketing Secrets to Boost your Home Staging Business
• Defining what success means to you and how that relates to what marketing strategies you might use
• How the buying cycle works
• Overcoming the top 5 reasons someone won't hire a Home Stager
• The key questions you must answer before someone will buy
• How to reach your 4 key target audiences (yes, there are four!)
• What you should know about each audience
• Building your web presence and learning about search engines
• Pricing strategies to work less and earn more
LISTEN TO FREE SAMPLE
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Course 5 - Over 30 More Ways to Make Money in Home Staging
• What is an alliance?
• How alliances make money for you
• Alliances vs. Partnerships
• 6 key reasons to form an alliance
• 4 key ingredients to look for
• How to find alliances
• How to negotiate a win/win situation
• Staging Diva Alliance Assessment Scorecard to evaluate candidates
• Wrap up questions from the Staging Diva Training Program
• Invitations to Graduate only programs and ongoing support services
LISTEN TO FREE SAMPLE
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"Debra Gould's training program was the wisest investment I've ever made to truly prepare me for starting my own home staging business. This is practical, no-nonsense information on what you need to start your own business. You will leave the Staging Diva Program with a written road map to guide you to success." Jody Thulin (CA)
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NEWS FLASH
You'll get edited recordings of Debra's favorite classes from the hundreds she has taught, and start the program right away.
No waiting and you learn from home, no travel required which keeps your costs (and wasted time) down!
| "I have never been so driven, passionate and totally motivated as I have been since completing the Staging Diva Program. The fact that the program is start-up business and marketing related to home staging makes it so perfect. With all of Debra's examples of her personal wrong directions and successes, I feel I'm so much farther ahead than if I'd taken one of those 'other' courses. I'm still amazed at how much information was in this program, and I have the recordings to listen to again and again! Run, don't walk to your computer to enroll now! You will regret that you did not enroll sooner." Dane Caldwell (ON) |
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Course Cost (US $)
Over the last 3 years, 90% of the Staging Diva students who signed up for one course ended up taking all five. So we give you the opportunity to save $120 by signing up for all of them in one transaction.
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| $ 199 per course
(order by June 30, 2008 and save $50 per course)
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| $ 895 for 5 course package
(only $179/course, order by June 30, 2008 to beat the price increase)
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Payment Plan
You need all five courses to qualify as a Graduate of the Staging Diva Training Program. But, you can take as long as you like to complete the five courses; ordering one or two recordings at a time for $199 each, as your budget allows. Be sure and order all 5 by June 30 or you'll be paying $249 for individual courses.
Many students get their first staging project by doing the homework assigned at the end of course 1 to prepare for course 2. That single project can pay for ALL your training!
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Home Staging is all about creating an environment for the target market of a house to immediately fall in love and say "this is it!"
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"I've enjoyed and benefited so much from the Staging Diva course recordings. I already took a 'hands-on' course this past spring. It cost significantly more money and I learned much less. I am so glad to have the Staging Diva recordings, as I've listened to each class several times, always hearing something new. Thanks Debra for offering such a great home staging training program!" Amy Eastlack (NE)
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| "I purchased all five Staging Diva course recordings and I am SO pleased that I did!! I had already taken another (more expensive) program, but important pieces were missing. Thank you for filling in those missing pieces with your incredibly insightful and informative courses. After finishing the Staging Diva Program, I feel thoroughly prepared to start on this new adventure of opening my own home staging business." Nancy Maurer (NJ) |
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"I'm so happy to be starting a new business at the age of 76. I got two staging projects within weeks of completing the Staging Diva Training. Thank you Debra for everything you have done to make my dreams come true!" Jean Smith (FL) |
Each course includes a full set of notes and approximately 2 hours of course recordings which are emailed to you right after you order. You download the recordings onto your computer and you can listen right away! It's easy and we give you full instructions, you don't need to be a whiz with computers, most students aren't.
Your registration in the program is for your use only. If you are going into business with a partner, both of you need to register for the program, especially if you would like to receive project referrals from us. There is a $200 discount on the second registration from the same company. Contact us directly about the second registration to receive your discount.
| "I saw the first draft of my business cards today and I haven't felt this proud since I graduated from nursing school! This is completely different though, because it's all my own! Every day I hit the floor with my feet running and I'm disappointed when the day is over because I still have so much that I want to do! Debra, I honestly don't know of anyone who has ever inspired and empowered me as much as you have. Thank you for EVERYTHING!" Traci Sampsell (PA) |
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"My first staging project was worth over $8,000. Then, because of a lead from Debra Gould, I staged a luxury condo worth $1,850,000! The owners are so pleased with the job I did they want me to help design their next home. What a great investment the Staging Diva Training has been! Thank you!" Bill McIntosh (BC) |
| When you order course recordings, you'll get them immediately! |
| You are minutes away from having the complete Staging Diva Home Staging Training Program to study at your own leisure.
As soon as you order, you'll receive an email with links to download your course notes and recordings.
There's no waiting!
You can choose individual courses or save $120 by signing up for the whole series. You get your course notes and the recordings with an easy-to-use internet download link as soon as you register! Recordings can be downloaded to your own computer and played as often as you like. You can even transfer them to an iPod if you have one. You'll be listening to previously recorded Live courses which means you learn from students' questions and discussion with Debra Gould. These recordings have been edited to keep only the best parts!
| "Thanks to what I learned in the Staging Diva Program, I made $6,000 on my first two home staging projects!" Kate Pinelo (TX) |
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Order all 5 Staging Diva Courses, and get the "Home Staging Business Quick-Start Checklist" FREE ($20 value)
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| Order with Confidence
Your online order is completely secure. You can choose Visa, Mastercard or go through PayPal.
If you prefer to order by phone with your credit card, please call 416-691-6615.
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"I'd been checking out Staging Diva and other home staging programs for over a year. Honestly Debra's course exceeded my expectations. I simply love the fact that the course curriculum is a "blueprint" with all the in's and out's of developing a Home Staging business— what a gift! The Staging Diva Home Staging Training Program proved to be "over-the-top" on a scale of 1 to 10." Ameenah Lutfee (CA) |
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| Satisfaction Guaranteed - YOUR ORDER IS RISK FREE |
| We want you to be satisfied with the Staging Diva products or services you order. If you don't feel that the course material is as described here, we'll give you a full refund. |
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Refunds must be requested in writing within 48 hours of receiving materials. After that time no refunds will be issued.
All refund requests must be submitted in writing, and at that time, any and all access to recordings or course notes will be terminated.
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Order Here
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 YES! I want to save $120 by committing to all 5 courses today for only US $895 (only $179 per course)! And, I understand that savings is over and above the additional $100 I'm saving by ordering before the price increase. I'll be registered in all 5 courses and entitled to full course notes for all, including the "Staging Diva Home Staging Consultation Checklist with Room-by-Room Client Planning Forms" which comes with course 3 (bonus valued at $45) AND the "Staging Diva Home Staging Business Quick-Start Checklist: 20 steps to start your home staging business" (additional bonus valued at $20).
I understand that by completing these 5 courses, I'll receive in the mail my Staging Diva Graduation Certificate along with a BONUS four color brochure/flyer that I can photocopy and use in my marketing efforts.
Courses 1 through 5
Only $895 (until June 30)
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- you get your course materials immediately
- listen to the recordings whenever and as often as you like! |
| These are edited course recordings selected from past sessions for the variety and quality of the questions asked by the students. So, while you won't get to ask your own questions with the recordings option, you'll learn from past students' questions and the discussion that followed. These course recordings have been edited to keep only the best parts! |
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NO, I'm not ready to sign up for all 5 courses, I want to try a course or two instead. I realize I'm paying a higher price per course. I will get my Staging Diva Graduation Certificate when I've complete all 5 courses.
| Sign me up for only the courses I pick below at the price of US $199 each ($249 after June 30): |
Course 1:
Cash in Decorating Homes to Sell
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Course 2:
The Business of Home Staging: What you need to start and how to grow
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Course 3:
Taking the Mystery out of Home Staging Consultations (incl. Bonus Staging Diva Home Staging Consultation Checklist with Room-by-Room Client Planning Forms, valued at $45)
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Course 4:
Staging Diva Sales & Marketing Secrets to Boost Your Home Staging Business
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Course 5:
Over 30 More Ways to Make Money in Home Staging
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Payment Plan
You need all five courses to qualify as a Graduate of the Staging Diva Training Program. But, you can take as long as you like to complete the five courses; ordering one or two at a time for $199 each, as your budget allows. Be sure and order all 5 by June 30 or you'll be paying $249 for individual courses.
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| Note: The only way to get the "Staging Diva Home Staging Business Quick-Start Checklist: 20 steps to start your home staging business" is to order it for $20 or get it FREE as an additional bonus for ordering all 5 courses in one transaction. If you order individual courses you don't get this Quick Start Checklist unless you order it separately.
More about "Staging Diva Home Staging Business Quick Start Checklist: The first 20 steps to start your home staging business"
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After registering you'll receive Internet links to download your course recordings and course notes immediately after purchase along with a personalized email message from Debra Gould. If you don't receive these, email for help.
Remember if you have a business partner and would like to take advantage of project referrals from us or participate in any of the programs we offer to support Staging Diva Graduates, both partners need to register for the program. There is a $200 discount on the second registration.
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"If you are considering a career in home staging, Debra's program is outstanding.
It will answer any doubts that you might have and launch your business into profit.
The Staging Diva Program totally exceeded my expectations.
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| "The sections on how to price for your services, how to make sure you get paid, marketing techniques and what to do when you're at a Home Staging Client Consultation were especially invaluable!" |
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Maureen Scherrer (CA)
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The Staging Diva Directory of Home Stagers is a great way for you to build an instant presence on the Internet.
This will save you thousands of dollars and hundreds of hours building your own site.
"Within weeks of joining the Staging Diva Directory, I made $3,500 from two projects." Linda Schleihauf (ON)
Get listed in The Staging Directory of Home Stagers.
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| "I researched many programs, before joining Debra Gould’s Staging Diva Training. Her invaluable recordings and notes cover every detail of the business of Home Staging.
The Staging Diva Training Program is one of the best investments I have made.
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Within days of completing the recordings of The Staging Diva Training Program, Debra Gould sent me a very good client in my area. |
Thank you Debra you are truly an inspiration."
Jeanette Cataldo (MA)
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