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You can build a successful Home Staging or Real Estate Enhancement business when Staging Diva shows you how
If you're serious about starting and growing your own home staging business (also called house fluffing, real estate enhancement or real estate styling), it's important to choose the right home staging course so that you'll learn how to make money as a home stager.
Staging Diva® is one of the most recognized and respected names in the field of home staging training. As a student in this program, you'll learn what you need to know directly from internationally recognized home staging expert, Debra Gould.
| "I saw the first draft of my business cards today and I haven't felt this proud since I graduated from nursing school! This is totally different though, because it's all my own! Every day I hit the floor with my feet running and I'm disappointed when the day is over because I still have so much that I want to do! Debra, I honestly don't know of anyone who has ever inspired and empowered me as much as you have. Thank you for EVERYTHING!" Traci Sampsell (PA) |
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Debra Gould created the Staging Diva Home Staging Business Training Program based on what she has learned growing her own successful home staging business, Six Elements Inc., from the ground up.
Today there are over 4000 students all over the United States, Canada, Europe, UK, Australia, New Zealand and South Africa. You are welcome to contact them to find out what they think about the training they received.
As a Staging Diva student, you'll get a realistic view of what it takes to succeed as a home stager because your teacher and mentor Debra Gould has been personally staging houses since 2002. She has helped hundreds of her own staging clients while learning the ins and outs of how to make money in a staging business.
In the courses, you'll hear Debra share stories and lessons from actual client projects, not abstract theories that may or may not work in the real world.
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Home Staging expert Debra Gould has been featured in CNN Money, The Wall Street Journal, HGTV, Woman's Day Magazine, CBS Radio, CBC Radio, GlobalTV, CityTV, Pulse24, CBC News, The National Post, Globe & Mail, Entrepreneur Magazine, This Old House, MoneySense, House and Home, Style at Home, Home & Decor, and more.
She is also a regular contributor to American Chronicle on the subject of home staging.
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Because the Staging Diva Home Staging Business Training Program is based on real world experience, it will put you years ahead in your own staging business by saving you tons of trial and error trying to figure out everything on your own.
Imagine taking a huge short cut in your own success for the cost of what you can make back from only one or two client projects!
| "The Staging Diva offers an inspiring training course. Not only is Debra professional and informative, but she’s also fun to listen to and learn from! She is passionate about staging and helping others succeed." Karen Murdock (WI) |
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Home staging expert Debra Gould has an MBA in Marketing, a BA in Communications and has been an entrepreneur since 1989. She is the only person with these solid credentials teaching home staging in the world today.
Debra knows what she's talking about and delivers that knowledge to you in a candid, down-to-earth style that cuts right to the chase. There's no fluff here!
Within 2 years of starting her own home staging business, Staging Diva Debra Gould was earning up to $10,000 a month staging homes. She teaches her students exactly how she did that, so they can copy her formula for success.
In fact, you'll be surprised at what Debra earns in two hours more than some people earn in a week! And her staging clients are thrilled because they know they'll make a huge profit on her services!

Save time and money by studying from home!
There's no need to travel to take the Staging Diva Home Staging Business Training Program because you study from home. That saves you a ton of money, time and the aggravation of travel.
And you can get started within minutes if you like (more on that further down this page)!
| "I purchased all five Staging Diva course recordings and I am SO pleased that I did! I had already taken another (more expensive) program, but important pieces were missing. Thank you for filling in those missing pieces with your incredibly insightful and informative courses. After finishing the Staging Diva Program, I feel thoroughly prepared to start on this new adventure of opening my own home staging business." Nancy Maurer (NJ) |
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FREE GIFT!

This free report will inspire you with 10 real-life examples of people whose lives have been changed by their home staging careers. Get a behind-the-scenes peek at these home stagers!
Added Bonus: Free subscription to Staging Diva Dispatch, our monthly newsletter of home staging business tips!
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- All 5 courses are taught by home staging expert Debra Gould who personally runs a successful home staging business and doesn't just teach about it.
- The full program is 10 hours of professionally edited course recordings and detailed study notes.
- You'll learn from the Staging Diva's client experiences as she brings many stories and examples into each course.
- You'll learn from the many student questions that Debra answers in the course recordings.
- You'll get a full set of course study notes with each course recording.
- Learn from the comfort of home with no wasted time.
- FREE Home Staging Quick-Start Checklist with 5 courses
- FREE Home Staging Consultation Checklist with Room by Room Planning Forms with course 3 or 5-course program
- Graduation Certificate mailed to you for your portfolio
- BONUS four-color brochure/flyer to use in your marketing (if you take all 5 courses)
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Give us 10 hours and we'll give you the keys to a new home-based business.
The program is made up of 5 courses. Each one is two hours of audio recordings plus accompanying study notes.
There are homework assignments, but you don't have to submit them to us for grading. We don't believe in giving you make-work projects or asking you to jump through unnecessary hoops to complete your training.
Homework is provided to encourage you to take the steps needed to start your business. By following the Staging Diva system, you will gain significant advantages. You do not have to submit any of your work to us for marking.
The goal of this program is to make sure you have what you need to really make money as a home stager while doing the creative staging work that you love and treating your clients with honesty and integrity.
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| "You have laid out a strategy to make this career so much more enjoyable than it would have been otherwise! Showing me how to avoid falling into the paperwork trap alone is really priceless!
I paid big dollars previously for another company's training, which did not begin to compare to the Staging Diva Program." Linda Borghi (MO)
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| Staging Diva courses are not about how to decorate. They're about starting up and running a home staging business, making money, marketing your business, how to charge for your services, and much more. |
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You don't need an interior design background
Most students don't have a design background, but they do share a talent for how to arrange furniture in a room.
Debra takes you through what she looks for during a home staging consultation and the process she uses to stage a home, but she won't waste class time explaining how a color wheel works.
You don't need to know the difference between a secondary and tertiary color to know how to pick the right neutral for a living room.
Class time will also not be spent showing you room photos and asking you where you'd put the couch.
The biggest challenge to making money as a home stager is understanding the business side, so that's the focus of the Staging Diva Training Program!
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| "I've made more money working part time in 10 months as a stager then I used to make all year in my full time job as a manager. Plus I can home school my boys in the mornings and work my staging business in the afternoons. I work my own hours, set my schedule and my sons get a first-hand look at running a business. |
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I hope the courage I found to follow my dream will inspire them to follow theirs, and to know that anything is possible!" Laura Kakoschke (AB) |
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Make no mistake, this is a highly profitable business IF you know what you're doing, and Staging Diva Training makes that possible for you.
Staging Diva Home Staging Business Training - Course Descriptions
Each Staging Diva Business Training Course is packed with valuable information. The five courses you must complete to be a Graduate of the Staging Diva Training Program are listed below with full course descriptions.
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Course 1 - Cash in Decorating Homes to Sell
• What is Home Staging?
• Top 5 reasons Home Staging works
• 7 reasons this is a growth business and what that means for you
• 4 key factors affecting how you work with a Home Staging client
• Services you can offer as part of your Home Staging business
• Key factors to consider when starting a Staging or House Fluffing business
• Overcoming the hurdles of starting your own business
• Top 5 Survival Strategies for being your own boss (Debra's been an entrepreneur since 1989!)
LISTEN TO FREE SAMPLE
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Course 2 - The Business of Home Staging: What You Need to Start and How to Grow
• Ideal traits/background for being a Home Stager
• What you need to get started
• What you need to grow
• Why you should register a business
• Why there's no such thing as staging "accreditation"
• The 4 best ways to build trust and credibility as a Home Stager
• How to charge for your services (learn what others charge and what's wrong with their pricing strategies)
• Pros and cons of owning a Home Staging inventory
• How and where to get designer discounts
• Top 10 low-budget ways to grow your Home Staging business
LISTEN TO FREE SAMPLE
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Course 3 - Taking the Mystery Out of Home Staging Consultations (includes bonus Home Staging Consultation Checklist With Room-by-Room Planning Forms)
• How to turn a potential buyer into a paying client
• Avoiding the "free estimate trap"
• What to wear and bring to a Home Staging client consultation
• How to start your client meeting
• What to look for and how to communicate without offending clients
• Who moves what and when, and other Home Staging mysteries
• House showing survival tips to build your client relationship
• Don't chase your money: How to get paid on the spot
• Invoice templates for three unique scenarios
• How to end the meeting and pave the way for future sales
• The final visit: essential ingredients for your Home Staging "tool kit"
LISTEN TO FREE SAMPLE
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$45 Bonus - FREE with Course 3!
Staging Diva Home Staging Consultation Checklist with Room-by-Room Client Planning Forms
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Course 4 - Staging Diva Sales & Marketing Secrets to Boost Your Home Staging Business
• Defining what success means to you and how that relates to what marketing strategies you might use
• How the buying cycle works
• Overcoming the top 5 reasons someone won't hire a Home Stager
• The key questions you must answer before someone will buy
• How to reach your 4 key target audiences (yes, there are four!)
• What you should know about each audience
• Building your web presence and learning about search engines
• Pricing strategies to work less and earn more
LISTEN TO FREE SAMPLE
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Course 5 - Over 30 More Ways to Make Money in Home Staging
• What is an alliance?
• How alliances make money for you
• Alliances vs. Partnerships
• 6 key reasons to form an alliance
• 4 key ingredients to look for
• How to find alliances
• How to negotiate a win/win situation
• Staging Diva Alliance Assessment Scorecard to evaluate candidates
• Wrap-up questions from the Staging Diva Training Program
• Invitations to Graduate-only programs and ongoing support services
LISTEN TO FREE SAMPLE
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| "The Staging Diva Home Staging Training Program is one of the best programs I've ever taken in my life. It's not just about Staging - it's about being in BUSINESS and making MONEY and keeping yourself SANE at the same time!" Victoria Willits (MD) |

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Download or Home Study Kit?
You'll get professionally edited recordings of Debra's favorite classes from the hundreds she has taught along with detailed course study notes.
You can order "downloadable"* course recordings and start the program today, or order the "Home Study Kit" (shown at right) that is shipped to you in the mail.
Either way, you'll learn from home, and there's no travel required, which keeps your costs (and wasted time) down!
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| Staging Diva Home Staging Training Program Home Study Kit is sent to you in the mail. Or you can get immediate access to your course material by ordering the less expensive downloadable program. |
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| *"Downloadable" means you'll get an email with download links for all your recordings and course study notes. You download them onto your computer, which is why there's no waiting for material to come in the mail when you order this way! Downloading is easy to do and we offer customer support if you need it.
Course Cost (US $)
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The full Staging Diva Home Staging Training Program costs $995 when you order all five courses by download. This is your least expensive way to do the program and represents a savings of $270 compared to ordering everything individually.
90% of students who sign up for one course end up taking all five.
If you order a single course now and decide later that you want the other four, you will be paying the single course price for each one. So it's better to save $270 now and get the five-course download package.
You still qualify for the money-back guarantee (see below)!
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| US $249 per course (download only) |
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US $995 for 5-course (download) package,
includes extra bonus checklist |
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| "I've never been so driven, passionate and totally motivated as I have been since completing the Staging Diva Program. The fact that this is start-up business and marketing related to home staging makes it so perfect. With all of Debra's examples of her personal wrong directions and successes, I feel I'm so much farther ahead. |
| I'm still amazed at how much information is in this program, and I have the recordings to listen to again and again! |
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| Run, don't walk to your computer to enroll now! You will regret that you did not enroll sooner." Dane Caldwell (ON) |
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| Each course includes a full set of notes and approximately 2 hours of course recordings, which are emailed to you right after you order if you choose the download option.
You download the recordings onto your computer and you can listen right away!
There is no waiting to get materials in the mail. The download option is easy and we give you full instructions. You don't need to be a whiz with computers most students aren't.
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PAYMENT PLAN (download courses)
While the five-course package is the cheapest way to study the program, you may prefer to spread your payments out over time as your budget allows. Ordering courses one by one, or a couple at a time, is the way to do that.
You need all five courses to qualify as a Graduate of the Staging Diva Training Program. You can take as long as you like to complete the five courses.
Many students land their first staging project by doing the homework assigned at the end of Course 1 to prepare for Course 2. That single project can pay for ALL your training!
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| "I'm so happy to be starting a new business at the age of 76. |
| I got two staging projects within weeks of completing the Staging Diva Training. Thank you Debra for everything you have done to make my dreams come true!" Jean Smith (FL) |
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Home Study Kit Option
The Home Study kit costs a bit more but everything is sent to you in the mail rather than downloading it. Please allow up to 2 weeks to receive your Training Program within the United States. For Canadian orders, it can take up to 3 weeks, and for overseas students the wait may be 4 weeks, due to the longer shipping time and the need to cross borders.
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US $1295 (plus shipping/handling), includes these extra bonuses:
Checklist, Training Program Workbook, Bonus Q & A CD (total value of bonuses US $210) |
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Instead of paying all at once for the Home Study Kit, you can use our 3 Easy Pay Option!
Spread your payments across three months of credit card statements.
The first payment of US $495 (plus shipping/handling) will be billed immediately. After 30 days you'll be billed $495; and the final $495 is billed another 30 days from then.
You'll still get all the same product bonuses, valued at US $210, but you'll be paying a total of US $1485 with this option instead of a single payment of US $1295.
Your product will still be shipped within 7 days of when you order. Please allow up to 2 weeks to receive your Training Program within the United States. For Canadian orders, it can take up to 3 weeks, and for overseas students the wait may be 4 weeks, due to the longer shipping time and the need to cross borders.
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"I've enjoyed and benefited so much from the Staging Diva course recordings. I already took a 'hands-on' course this past spring. It cost significantly more money and I learned much less. I am so glad to have the Staging Diva recordings, as I've listened to each class several times, always hearing something new. Thanks Debra for offering such a great home staging training program!" Amy Eastlack (NE)
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| "I'd been checking out Staging Diva and other home staging programs for over a year. Honestly Debra's course exceeded my expectations. I simply love the fact that the course curriculum is a 'blueprint' with all the ins and outs of developing a Home Staging business what a gift! The Staging Diva Home Staging Training Program proved to be 'over-the-top' on a scale of 1 to 10." Ameenah Lutfee (CA) |
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"The Staging Diva Program, hands down, has given me the answers I need to run my business. My class notes still guide me when I am stuck. Debra Gould is very knowledgeable about this industry and is willing to teach it. When you are ready to get to work building your staging business call The Staging Diva." Fabia MacNair (ON) |
| When you order downloadable course recordings, you'll get them immediately! |
| You are minutes away from having the complete Staging Diva Home Staging Training Program to study at your own leisure.
As soon as you order with the download option, you'll receive an email with links to download your course notes and recordings. This is the least expensive way to do the Staging Diva Home Staging Business Training Program and the more environmentally friendly choice since you aren't having the product put in a box and mailed to you.
With the downloadable program, there's no waiting!
You can choose individual courses or save $270 compared to ordering everything individually at the regular price by signing up for the whole series. You'll get your course notes and the recordings with an easy-to-use internet download link as soon as you register!
Recordings can be downloaded to your own computer and played as often as you like. You can even transfer them to an iPod if you have one. You'll be listening to recorded Live courses which means you learn from students' questions and discussion with Debra Gould. These recordings have been professionally edited to keep only the best parts!
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EXTRA FREE bonus "Home Staging Business Quick-Start Checklist: 20 steps to start your home staging business" when you order all 5 courses.
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| Business Partner Discount
Your registration in the program is for your use only. If you are going into business with a partner, both of you need to register for the program, especially if you would like to receive project referrals from us. There is a $300 discount on the second registration from the same company. Contact us directly about the second registration to receive your discount.
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| Order with Confidence
Your online order is completely secure. You can choose Visa, MasterCard or go through PayPal where you can also choose American Express.
If you prefer to order by phone with your credit card, please call 416-691-6615.
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| Satisfaction Guaranteed - YOUR ORDER IS RISK-FREE
We want you to be satisfied with the Staging Diva products or services you order. If you don't feel that the course material is as described here, we'll give you a full refund.
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Refunds must be requested in writing within 48 hours of receiving downloadable materials or 45 days from when you order the Home Study Kit. After that time, no refunds will be issued.
All refund requests must be submitted in writing.
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Order Below: Choose the discounted package or individual courses
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YES! I want to learn how to make money as a home stager and take advantage of the savings by committing to the full Staging Diva Training Program today!
I'll be registered in all 5 courses and receive:
- 10 hours of professionally edited course recordings
- Study notes for each course
- "Staging Diva Home Staging Consultation Checklist with Room-by-Room Client Planning Forms" (bonus value $45)
- "Staging Diva Home Staging Business Quick-Start Checklist: 20 steps to start your home staging business" (bonus value $20)
If I choose the Home Study Kit, my course materials will be packaged in an attractive binder and CD case, and in addition to everything listed above, I'll get these bonuses too:
- Staging Diva Home Staging Training Workbook (bonus value $95)
- Bonus Q & A audio CD (bonus value $95).
I understand that by completing these 5 courses, I'll receive in the mail my Staging Diva Graduation Certificate along with a BONUS four-color brochure/flyer that I can photocopy and use in my marketing efforts.
Courses 1 through 5
(download version)
Only US $995

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- You'll get your course recordings and detailed study notes plus the 2 checklists immediately by email.
- Download and listen to the recordings whenever and as often as you like!
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Courses 1 through 5
(Home Study Kit version)
Only US $1295
(plus shipping/handling)

OR 3 Easy Payment Option
Only 3 payments of US $495 each
Total cost $1485
(Shipping/handling is added to the first payment only)

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- You'll get this full Home Study Kit mailed to your home with all the course materials in an attractive binder and CD media case, plus for a limited time, you'll also get the extra Bonus Workbook and Bonus Q & A CD
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NO, I'm not ready to sign up for all 5 courses. I want to try a course or two instead. I realize I'm paying a higher price per course, any other courses I order will be at the regular price of $249 each. I will get my Staging Diva Graduation Certificate when I've completed all 5 courses.
I will get my Staging Diva Graduation Certificate when I've completed all 5 courses.
Sign me up for downloadable courses for only US $249
Course 1:
Cash in Decorating Homes to Sell

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Course 2:
The Business of Home Staging: What You Need to Start and How to Grow

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Course 3:
Taking the Mystery Out of Home Staging Consultations (incl. Bonus Staging Diva Home Staging Consultation Checklist with Room-by-Room Client Planning Forms, valued at $45)

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Course 4:
Staging Diva Sales & Marketing Secrets to Boost Your Home Staging Business

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Course 5:
Over 30 More Ways to Make Money in Home Staging

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Payment Plan
You need all five courses to qualify as a Graduate of the Staging Diva Training Program. But you can take as long as you like to complete the five courses by ordering one or two at a time for $249 each, as your budget allows.
You will receive your Graduate Certificate and Marketing Material by mail once you've completed all five courses.
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The only way to get the "Staging Diva Home Staging Business Quick-Start Checklist: 20 steps to start your home staging business" is to order it for $20 or get it FREE as an additional bonus for ordering all 5 courses in one transaction. If you order individual courses, you won't get this Quick Start Checklist unless you order it separately.
More about "Staging Diva Home Staging Business Quick-Start Checklist: The first 20 steps to start your home staging business"
The only way to get the "Staging Diva Home Staging Training Program Workbook FREE is by ordering the Home Study Kit. You can also order a download version of the Workbook for $95.
More about "Staging Diva Home Staging Business Training Program Workbook"
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A word about Home Staging "credentials"
Upon completion of our 5 courses, you can call yourself a "Graduate of the Staging Diva Training Program". You will receive a personalized certificate like this one and Grad Badge art to use in your portfolio or on your own website.
This is not an official credential as there is no such thing as "accreditation" or "certification" in the home staging industry (despite what some companies will try to mislead you to believe).
It is "buyer beware" in the completely unregulated field of home staging training, so research your choices carefully.
Make sure you're being trained by someone with REAL business credentials who has actually grown their own successful home staging business and doesn't just teach about it (or run it as a sideline to their real estate business)!
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You'll receive Internet links to download your course recordings and course notes immediately after purchase of the download version of the program, along with a personalized email message from Debra Gould.
After registering for the Home Study Kit version of the Staging Diva program, you'll receive a personalized email message from Debra Gould. When your product is shipped within 7 days, you'll get a second email with your shipment confirmation.
Remember, if you have a business partner and would like to take advantage of project referrals from us or participate in any of the programs we offer to support Staging Diva Graduates, both partners need to register for the program. There is a $300 discount on the second registration.
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