Staging Diva home staging courses, home staging checklist, home staging training

The Staging Diva® Home Staging
Business Training Program

Home Staging Courses that teach you how to make money and have fun in your own staging business

"I got my first real estate staging project within weeks of finishing the Staging Diva Home Staging Training Program and made more money than I used to make in a whole week in my full time job!" Kelley D'Lima (AZ) *

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You can build a successful Home Staging or Real Estate Staging business because Staging Diva shows you how

If you're serious about starting and growing your own home staging business (also called house staging, house fluffing, real estate enhancement or real estate styling), it's important to choose the right home staging course so that you'll learn how to make money as a home stager instead of wasting your time.

Established in 2004, Staging Diva® is one of the most recognized and respected names in the field of home staging training. As a student in this program, you'll learn what you need to know directly from internationally recognized home staging expert, Debra Gould.

"I saw the first draft of my business cards today and I haven't felt this proud since I graduated from nursing school! This is totally different though, because it's all my own! Every day I hit the floor with my feet running and I'm disappointed when the day is over because I still have so much that I want to do! Debra, I honestly don't know of anyone who has ever inspired and empowered me as much as you have. Thank you for EVERYTHING!" Traci Sampsell (PA) * Home Stager PA

Debra Gould created the Staging Diva Home Staging Business Training Program based on what she's learned growing her own successful home staging business, Six Elements Inc., from the ground up.

Today there are over 7,000 students all over the United States, Canada, Australia, and 19 other countries.

As a Staging Diva student, you'll get a realistic view of what it takes to succeed as a home stager because your teacher and mentor Debra Gould has been personally staging houses since 2002. She's helped hundreds of her own staging clients while learning the ins and outs of how to make money in a staging business.

In the courses, you'll hear Debra share stories and lessons from actual client projects, not abstract theories that may or may not work in the real world.

Entrepreneur Debra Gould interviewed on HGTV
Home Staging expert Debra Gould on

Home Staging expert Debra Gould has been featured in CNN Money, The Wall Street Journal, HGTV, Woman's Day Magazine, CBS Radio, CBC Radio, GlobalTV, CityTV, Pulse24, CBC News, The National Post, Globe & Mail, Entrepreneur Magazine, This Old House, MoneySense, House and Home, Style at Home, Home & Decor, and more.

She is also a regular contributor to American Chronicle on the subject of home staging.

Because the Staging Diva Home Staging Business Training Program is based on real-world experience, it will put you years ahead in your own staging business by saving you tons of trial and error figuring out everything on your own.

Imagine taking a huge shortcut to your own success and then making back the cost of your training after only 1 or 2 clients!

"The Staging Diva offers an inspiring training course. Not only is Debra professional and informative, but she’s also fun to listen to and learn from! She is passionate about staging and helping others succeed." Karen Murdock (WI) * home stager WI

Home staging expert Debra Gould has an MBA in Marketing, a BA in Communications and has been an entrepreneur since 1989. She is the only person with these solid credentials teaching home staging in the world today.

Debra knows what she's talking about and delivers that knowledge to you in a candid, down-to-earth style that cuts right to the chase. There's no fluff here!

Within 2 years of starting her own home staging business, Staging Diva Debra Gould was earning up to $10,000 a month * staging homes. She teaches her students exactly how she did that, so they can copy her formula for success.

In fact, you'll be surprised at what Debra earns for a 2 or 3 hour home staging consultation— more than some people earn in a week! And her staging clients are thrilled because they know they'll make a huge profit on her services!

home staging courses

Save time and money by studying from home!

There's no need to travel to take the Staging Diva Home Staging Business Training Program because you study from home. That saves you a ton of money, time and the aggravation of travel.

And you can get started within minutes if you like with either of our Instant Download course packages! More on these further down this page.

"I purchased all five Staging Diva course recordings and I am SO pleased that I did! I had already taken another (more expensive) program, but important pieces were missing. Thank you for filling in those missing pieces with your incredibly insightful and informative courses. After finishing the Staging Diva Program, I feel thoroughly prepared to start on this new adventure of opening my own home staging business." Nancy Maurer (NJ) * home stager NJ

Course Quick Facts

Staging Diva Satisfaction Guaranee

  • All 5 courses are taught by home staging expert Debra Gould who personally runs a successful home staging business and doesn't just teach about it.
  • The full program is 10 hours of professionally edited course recordings and detailed study notes.
  • You'll learn from the Staging Diva's client experiences as she brings many stories and examples into each course.
  • You'll learn from the many student questions that Debra answers in the course recordings.
  • You'll get a full set of course study notes with each course recording.
  • No travel = lower cost
  • Learn from the comfort of home with no wasted time.
  • FREE Home Staging Quick-Start Checklist with any 5 course package
  • FREE Home Staging Consultation Checklist with Room-by-Room Planning Forms with any 5 course package
  • FREE 2-month trial membership in the Staging Diva Network Online Discussion Group with any 5 course package
  • Graduation Certificate mailed to you for your portfolio (if you take all 5 courses)
  • BONUS four-color brochure/flyer to use in your marketing (if you take all 5 courses)
  • Money-Back Guarantee

Give us 10 hours and we'll give you the keys to making money in your home-based business!

The program is made up of 5 courses. Each one is 2 hours of audio recordings plus accompanying study notes.

The courses include homework assignments, but they're only to reinforce your own learning and encourage you to move closer to your goal of making money as a home stager. You don't have to submit homework to us for grading.

We don't believe in giving you make-work projects or asking you to jump through unnecessary hoops to complete your training. You will gain significant advantages by following the Staging Diva System, so homework is provided only to encourage you to take the steps needed to start your business.

The goal of this program is to make sure you have what you need to really make money as a home stager while doing the creative staging work that you love and treating your clients with honesty and integrity.

"You have laid out a strategy to make this career so much more enjoyable than it would have been otherwise! Showing me how to avoid falling into the paperwork trap alone is really priceless!

I paid big dollars previously for another company's training, which did not begin to compare to the Staging Diva Program." Linda Borghi (MO) *

Missouri Home Stager
Staging Diva courses are not about how to decorate. They're about starting up and running a home staging business, making money, marketing your business, charging properly for your services, and many more elements that will add to your success.

You don't need an interior design background to make money as a stager

Most students don't have a design background, but they do share a talent for how to arrange furniture in a room.

Debra explains what she looks for during a home staging consultation and the process she uses to stage a home, but she doesn't waste class time explaining how a color wheel works.

You don't need to know the difference between a secondary and tertiary color to know how to pick the right neutral for a living room.

Debra doesn't spend class time showing you room photos and asking you where you'd put the couch either.

The biggest challenge to making money as a home stager is understanding the business side, so that's the focus of the Staging Diva Training Program!

"I've made more money working part time in 10 months as a stager then I used to make all year in my full time job as a manager. Plus I can home school my boys in the mornings and work my staging business in the afternoons. I work my own hours, set my schedule and my sons get a first-hand look at running a business.
home stager texas I hope the courage I found to follow my dream will inspire them to follow theirs, and to know that anything is possible!" Laura Kakoschke (AB) *

Make no mistake, this is a highly profitable business IF you know what you're doing, and Staging Diva Training makes that possible for you.

Every Home Staging Course is Packed with Must-Have Information to Make Money as Home Stager

Course 1 - Cash in Decorating Homes to Sell

• What is Home Staging?
• Top 5 reasons Home Staging works
• 7 reasons this is a growth business and what that means for you
• 4 key factors affecting how you work with a Home Staging client
• Services you can offer as part of your Home Staging business
• Key factors to consider when starting a Staging or House Fluffing business
• Overcoming the hurdles of starting your own business
• Top 5 Survival Strategies for being your own boss (Debra's been an entrepreneur since 1989!)


Cash In Decorating Homes To Sell - Course 1

Course 2 - The Business of Home Staging: What You Need to Start and How to Grow

• Ideal traits/background for being a Home Stager
• What you need to get started
• What you need to grow
• Why you should register a business
• Why there's no such thing as staging "accreditation"
• The 4 best ways to build trust and credibility as a Home Stager
• How to charge for your services (learn what others charge and what's wrong with their pricing strategies)
• Pros and cons of owning a Home Staging inventory
• How and where to get designer discounts
• Top 10 low-budget ways to grow your Home Staging business

The Business of Home Staging - Course 2

Course 3 - Taking the Mystery Out of Home Staging Consultations

• How to turn a potential buyer into a paying client
• Avoiding the "free estimate trap"
• What to wear and bring to a Home Staging client consultation
• How to start your client meeting
• What to look for and how to communicate without offending clients
• Who moves what and when, and other Home Staging mysteries
• House showing survival tips to build your client relationship
• Don't chase your money: How to get paid on the spot
• Invoice templates for three unique scenarios
• How to end the meeting and pave the way for future sales
• The final visit: essential ingredients for your Home Staging "tool kit"


Staging Diva Home Staging Course 3

Course 4 - Staging Diva Sales & Marketing Secrets to Boost Your Home Staging Business

•Defining what success means to you and how that relates to what marketing strategies you might use
• How the buying cycle works
• Overcoming the top 5 reasons someone won't hire a Home Stager
• The key questions you must answer before someone will buy
• How to reach your 4 key target audiences (yes, there are four!)
• What you should know about each audience
• Building your web presence and learning about search engines
• Pricing strategies to work less and earn more

Sales and Marketing Secrets to Boost Your Staging Business - Course 4

Course 5 - Over 30 More Ways to Make Money in Home Staging

• What is an alliance?
• How alliances make money for you
• Alliances vs. Partnerships
• 6 key reasons to form an alliance
• 4 key ingredients to look for
• How to find alliances
• How to negotiate a win/win situation
• Staging Diva Alliance Assessment Scorecard to evaluate candidates
• Wrap-up questions from the Staging Diva Training Program
• Invitations to Graduate-only programs and ongoing support services

Over 30 More Ways to Earn Money in Home Staging - Course 5

Home Staging Consultation Checklist with Room-by-Room Client Planning Forms

This is two products in one! The Home Staging Consultation Checklist includes:

• Considerations before your house staging appointment
• What items to bring to your client appointment
• Important considerations as you start your client meeting
• The process to follow during your meeting
• What items to consider both inside and outside the home
• How to conclude your real estate staging appointment and get paid

The Room-by-Room Client Planning Forms are ready for you to customize with your own logo and contact information on the front page. Then you photocopy the rest and you'll have a professional-looking and thorough room-by-room plan to fill in during your consultation and then leave behind with your clients at the end of your meeting.

Staging Diva Home Staging Consultation Checklist

Staging Diva Home Staging Business Quick-Start Checklist

Starting a new business can be scary. There are so many things to consider and so many steps to take. Sometimes just trying to figure out what to do first can be overwhelming.

This quick-start guide to the first 20 steps you need to start your home staging business will keep you focused and organized. It will also save you from making the costly mistakes that come with doing things in the wrong order.

Think of it as your immediate "to do list" as soon as you work through the 5 home staging courses and you're ready to get your business started!

Staging Diva Home Staging Business Quick-Start Checklist

Staging Diva® Network OnLine Discussion Group

You'll have ongoing support and feel connected with other new home stagers going through similar experiences! Network members log in any time day or night to contribute to discussions, ask questions or post their comments. Password protected for members only, making this a safe place to discuss anything you need help with. Includes searchable archive of past discussions— an excellent resource base.

When you buy any 5-course package, you'll get an immediate 60-day trial membership in the Network so you can have your questions answered as you work through your courses and get your staging business started.

Staging Diva Network Online Discussion Group

Staging Diva Business Training Action Guide:
Planning Notes, Worksheets and Scorecards to Start and Grow Your Business with Confidence

The Staging Diva Training Program Action Guide is filled with 100-pages of activities to help you stay organized and moving forward in a step-by-step fashion.

The exercises and tasks are based on the 5 courses in the Staging Diva Training Program. That's where you'll find all the background explanation and thinking behind the activities in this Action Guide.

Nothing in the Action Guide is "make work." It's all geared towards helping you plan your business and focus on your priorities with fill-in-the-blank worksheets, exercises, checklists and more. This guide is included in both the Instant Download PLUS Package and the Mailed-To-Your-Door Package.

Home Staging Action Guide

Staging Diva Question and Answer Recording

Debra Gould, The Staging Diva, shares a one-hour audio recording of a Question and Answer call she did with a small group of Staging Diva Graduates about a month after they completed the home staging training program.

Topics include: making money from staging accessories, portfolio photo tips, what can happen when a real estate agent pays for staging, what to do when your "friends" want free staging, key camera accessories, getting media coverage, how to get search engines to rank your website, explaining to potential customers the advantages of not having your own furniture inventory, pitfalls of using a web designer when you don't know anything about code for search engines, and more! The Q&A Recording is included in both the Instant Download PLUS Package and the Mailed-To-Your-Door Package.

Bonus CD with home study kit
"The Staging Diva Home Staging Training Program is one of the best programs I've ever taken in my life. It's not just about home staging— it's about being in BUSINESS and making MONEY and keeping yourself SANE at the same time!" Victoria Willits (MD) *

home stager, Bethesda

No Travel Required!

The Staging Diva Program doesn't require you to travel or put the rest of your life on hold for 2, 3 or 5 days while taking your courses. This keeps your cost down and makes this program far more convenient, especially if you have children or a job with minimal vacation time.

With Staging Diva, you learn from home, at your own pace. We offer two Home Study formats to choose from. You can order the program as an Instant Download or have it Mailed-To-Your-Door!

Either way, you'll get professionally edited audio recordings of Debra's favorite classes from the hundreds she has taught, along with detailed course study notes. AND you'll be able to re-listen to the courses as often as you like! Each time, you'll learn something new about how to make money as a home stager and get re-inspired to take action in your staging business.

Instant Download or Mailed-To-Your-Door?

With Instant Download, you get links to download your course materials as soon as your order is approved. There's no waiting for material to come in the mail when you order this way!

You can actually start listening to your first course within minutes of when you order!

Downloading is easy and we give you full instructions. You don't need to be a whiz with computers— most students aren't. You can transfer your downloaded audio files onto an iPod or CDs, or just listen to them on your computer.

Your course documents can be read on your computer screen, printed at home, or you can have an office supply store print them for you.

The key advantages of the Instant Download Packages are that you save money and get your material faster.

Staging Diva home study kit
The complete Staging Diva Home Staging Training Program includes the items shown above. With the Mailed-To-Your-Door Package, all your materials are sent to you in the mail. Or, get immediate access to your courses by ordering one of the Instant Download packages.

With the Mailed-To-Your-Door package, all your material will be mailed to you in a box. The contents are shown above and include an attractive tabbed binder with all your printed materials and a matching media case with all your audio CDs.

The key advantage with this package is you don't have to download anything and you'll have a physical product to hold in your hands.

The actual content in the Mailed-To-Your-Door Package is identical to the Instant Download PLUS Package, but the price is a bit higher due to the costs associated with producing and packaging the binder and CDs.

3 Home Study Packages to Choose From and 3 Ways to SAVE!

There are 3 home study packages to choose from, and all offer savings over buying the home staging courses, checklists and other materials individually.

Savings range from $700 for the Instant Download Package, up to $830 for the Mailed-To-Your-Door Package!

# 1 - Instant Download (save $700)

The Instant Download Package is the quickest and cheapest way to get the Staging Diva Training Program and all the benefits that come with being a Graduate. Your 5 home staging courses and 2 bonus checklists are sent to you by email as soon as you order.

# 2 - Instant Download PLUS (save $775)

With the Instant Download PLUS Package, you get everything in the Instant Download Package, PLUS a 100-page home staging training program Action Guide and a bonus one-hour question and answer audio recording where you'll hear Staging Diva Debra Gould answer detailed questions from a small group of Graduates.

# 3 - Mailed-To-Your-Door (save $830)

With the Mailed-To-Your-Door Package, you get exactly the same materials that come with the Instant Download PLUS package, but you don't have to worry about downloading anything because it's all mailed to your home! When your shipment is delivered, you'll find all your training materials packaged in an attractive tabbed binder, plus a matching CD media case containing your audio CD recordings. Please allow up to 2 weeks for delivery within the US, 3 weeks for Canada and up to 4 weeks outside North America.

NOTE: All 5-course packages include a 60-day trial membership in Staging Diva Network Online Discussion Group. A great way to network with fellow students and get your questions answered as you work through your courses!

I'm ready to order— take me to the packages right now!

Special Privileges for Staging Diva Graduates ONLY

With any of the 3 home study packages, you'll be considered a Graduate of the Staging Diva Program. You'll receive your personalized certificate in the mail along with artwork you can use in your marketing materials to show that you have completed this program.

Personalized Graduate Certificate is sent to you by mail within a month of completing the program. Artwork for your "Grad Badge" is available free in 2 styles and 4 sizes to use in your brochure, newsletter or website. Staging Diva Graduation Certificate
Staging Diva Badge

Staging Diva has been training students worldwide since 2005 and is a well-recognized and well-respected name in the home staging industry. That's why its creator, Debra Gould, is so frequently featured in major media like HGTV, CNNMoney, Wall Street Journal, Globe & Mail, MoneySense, House & Home, Style at Home, This Old House, Woman's Day and more.

Business Partner Discount

Most home stagers start and run their businesses on their own. Your registration in the program is for your use only. If you are going into business with a partner, both of you need to register for the program, especially if you would like to receive project referrals from us.

There is a $300 discount on the second registration from the same company.

Contact us directly about the second registration to receive your discount.

Payment Plan (download courses ONLY)

While the 5-course package is the cheapest way to study the program, you may prefer to spread your payments out over time as your budget allows. Ordering courses one by one is the way to do that. However you'll lose out on savings of $700 to $830!

Many students land their first staging project by doing the homework assigned at the end of Course 1 in preparation for Course 2. That single project can pay for ALL your training!

"I've never been so driven, passionate and totally motivated as I have been since completing the Staging Diva Program. The fact that this is start-up business and marketing related to home staging makes it so perfect. With all of Debra's examples of her personal wrong directions and successes, I feel I'm so much farther ahead.
I'm still amazed at how much information is in this program, and I have the recordings to listen to again and again! Ontario Home Stager
Run, don't walk to your computer to enroll now! You will regret that you did not enroll sooner." Dane Caldwell (ON) *

"I'm so happy to be starting a new staging business at the age of 76.
I got 2 projects within weeks of completing the Staging Diva Training. Thank you Debra for everything you have done to make my dreams come true!" Jean Smith (FL) * FL Home Stager

"The Staging Diva Program, hands down, has given me the answers I need to run my business.
Home Stager Ontario My class notes and recordings still guide me when I am stuck. Debra Gould is very knowledgeable about this industry and is willing to teach it.
When you are ready to get to work building your staging business call The Staging Diva." Fabia MacNair (ON) *

"I'd been checking out Staging Diva and other home staging programs for over a year. Honestly Debra's course exceeded my expectations.
I simply love the fact that the course curriculum is a 'blueprint' with all the ins and outs of developing a Home Staging business— what a gift! california home stager
The Staging Diva Home Staging Training Program proved to be 'over-the-top' on a scale of 1 to 10." Ameenah Lutfee (CA) *

"I've enjoyed and benefited so much from the Staging Diva Program. I already took a 'hands-on' course before this one. It cost significantly more money and I learned much less.
Home Stager Nebraska I am so glad to have the Staging Diva recordings, as I've listened to each class several times, always hearing something new.
Thanks Debra for offering such a great home staging training program!" Amy Eastlack (NE) *

90% of students who sign up for 1 course end up taking all 5 courses

If you order a single course now and decide later that you want the other four, you will be paying the single course price for each one. So it's better to save $700 to $830 now and get one of the packages listed below.

Order with Confidence

Your online order is completely secure. You can choose Visa, MasterCard or go through PayPal where you can also choose American Express.

If you prefer to order by phone with your credit card, please call 416-691-6615.

Satisfaction Guaranteed - YOUR ORDER IS RISK-FREE
Staging Diva Satisfaction Guaranee We are committed to growing a community of successful home stagers and teaching them how to make money doing what they love.

If you're not totally happy with any Staging Diva purchase, simply email us (within 48 hours for a download product, or 45 days for a mailed-to-your-door item) and you'll get a full refund for the price of the product (plus taxes if applicable).

Staging Diva Home Staging Training Order Chart

All prices are in US dollars. If you are ordering with a non-US dollar credit card, your purchase will be converted to your local currency by your bank at the prevailing rate. This will be reflected on your credit card statement automatically.

Mailed-To-Your-Door items have shipping & handling charges (added at checkout).

USD $995

Save $700 with Instant Download Package!

Instant Download

USD $1095

Save $775 with Instant Download Plus!

Instant Download PLUS

USD $1295

Save $830 with Mailed To Your Door Package!


Instant Download Customers: You'll receive Internet links to download your course recordings and course notes immediately after purchase of the Instant Download or Instant Download PLUS package, along with an email of your receipt (keep this so you can write off your purchase as a business expense when you file your taxes) and a personalized email message from Debra Gould.

Mailed-To-Your-Door Customers: After ordering, you'll receive an email of your receipt (keep this so you can write off your purchase as a business expense when you file your taxes) and a personalized email message from Debra Gould. When your product is shipped within 7 days, you'll get a second email with your shipment confirmation.

Business Partners: Your course registration is for your use only. Remember, if you have a business partner and would like to take advantage of project referrals from us or participate in any of the programs we offer to support Staging Diva Graduates, both partners need to register for the program. There is a $300 discount on the second registration.

"Working 15 years in management for a local car rental company and spending 50 hours a week behind a desk, I finally realized I didn’t want to do that for the rest of my life.

Aside from my own talents and ambition, I attribute my success to the Staging Diva courses and Debra’s continued support. Home stager
Most of all, she helped me gain the confidence to put myself out there and follow my dream. She truly is an inspiration to all her students." Gary Baugher (TN) *

Get listed in the Staging Diva Directory of Home Stagers

As a Staging Diva Graduate, you can join the Staging Diva Directory of Home Stagers. An instant presence on the Internet and we do all the work for you. Saves you thousands of dollars and hundreds of hours building your own site.

"Within weeks of joining the Staging Diva Directory, I made $3,500 from two projects." Linda Schleihauf *

"I researched many programs, before choosing Staging Diva. Debra's invaluable recordings and notes cover every detail of the business of home staging.

The Staging Diva Program is one of the best investments I ever made.

Jeanette Cataldo Home Stager Within days of completing the course recordings, Debra sent me a great client in my area.
Thank you Debra you are truly an inspiration." Jeanette Cataldo (MA) *

Need more info?
Debra Gould, 416-691-6615

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Staging Diva ~ When you're ready to make money as a home stager!

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