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Staging Diva® Home Staging Business Training Store

Helping you make money in your own real estate staging business!

"I can't tell you how empowered I felt taking the Staging Diva® Program! In 10 hours of instruction, you have saved me from years of being underpaid and overworked as a home stager! I can't thank you enough."
April Fitzpatrick, Stage The Way

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Here's where you'll find a summary of the latest information on Staging Diva® Training programs and services.
Staging Diva® Recorded Courses
   
Staging Diva Home Staging Course 1

Course 1 - Cashing in Decorating Homes to Sell

What is Home Staging
• Top 5 reasons Home Staging works
• 7 reasons this is a growth business and what that means for you
• 4 key factors affecting how you work with a Home Staging client
• Services you can offer as part of your Home Staging business
• Key factors to consider when starting a Home Staging or House Fluffing business
• Overcoming the hurdles of starting your own business
• Top 5 Survival Strategies for being your own boss (Debra's been an entrepreneur since 1989!)

US $ 249.00
Downloadable Course Recording + Full Notes

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Staging Diva Home Staging Course 2

Course 2 - The Business of Home Staging: What you Need to Start and How to Grow

Ideal traits/background for being a Home Stager
• What you need to get started
• What you need to grow
• Why you should register a business
• Why there's no such thing as staging "accreditation"
• The 4 best ways to build trust and credibility as a Home Stager
• How to charge for your services (learn what others across North America charge and what's wrong with their pricing strategies)
• Pros and cons of owning a Home Staging inventory
• Top 10 low budget ways to grow your Home Staging business

US $ 249.00
Downloadable Course Recording + Full Notes

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Staging Diva Home Staging Course 3

Includes $45 bonus:

Staging Diva® Home Staging Consultation Checklist with Room-by-Room Client Planning Forms

Course 3 - Taking the Mystery out of Home Staging Consultations (includes bonus Home Staging Checklist)

How to turn a potential buyer into a paying client
• Avoiding the "free estimate trap"
• What to wear and bring to a Home Staging client consultation
• How to start your client meeting
• What to look for and how to communicate that effectively without offending your clients
• Who moves what and when, and other Home Staging mysteries
• House showing survival tips to build your client relationship
• Don't chase your money: How to get paid on the spot
• How to end the meeting and pave the way for future sales
• The final visit: essential ingredients for your Home Staging "tool kit"

US $ 249.00
Downloadable Course Recording + Full Notes
+ BONUS HOME STAGING CHECKLIST


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Staging Diva Home Staging Course 4

Course 4 - Staging Diva® Sales & Marketing Secrets to Boost your Home Staging Business

Defining what success means to you and how that relates to what marketing strategies you might use
• How the buying cycle works
• Overcoming the top 5 reasons someone won't hire a Home Stager
• The key questions you must answer before someone will buy
• How to reach your 4 key target audiences (yes, there are four!)
• What you should know about each audience
• Building your web presence and learning about search engines
• Pricing strategies to work less and earn more

US $ 249.00
Downloadable Course Recording + Full Notes

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Staging Diva Home Staging Course 5

Course 5 - Over 30 More Ways to Make Money in Home Staging

• What is an alliance?
• How alliances make money for you
• Alliances vs. Partnerships
• 6 key reasons to form an alliance
• 4 key ingredients to look for
• How to find alliances
• How to negotiate a win/win situation
• Staging Diva Alliance Assessment Scorecard to evaluate candidates
• Wrap up questions from the Staging Diva Training Program
• Invitations to Graduate only programs and ongoing support services

US $ 249.00
Downloadable Course Recording + Full Notes

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SAVE $270

with 5 Course Package

Staging Diva Graduate Certificate

Graduation Certificate and marketing material are mailed to you within 30 days of ordering the full Staging Diva® Program

Course 1 through 5 - The Complete Staging Diva® Home Staging Business Training Program

90% of the Staging Diva® students who sign up for one course end up taking all five. So we give you the opportunity to save $270 by signing up for all of them in one transaction.

With this package you get all 5 of the courses listed above plus two bonus checklists. That's a total savings of $270.

You can only get this savings if you take this package. If you order a single course and then decide to take all 5 you won't get this discount!

US $ 995.00
5 Downloadable Course Recordings +
All Notes, 2 Bonus Checklists

INCLUDED FREE:

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Checklists, Scripts and eCourses
   
Staging Diva Home Staging Business Quick-Start Checklist

Staging Diva® Home Staging Business Quick-Start Checklist

Starting a new business is scary. There are so many things to consider and so many steps to take. Sometimes just trying to figure out what to do first can be overwhelming. This quick start guide to the first 20 steps you need to start your home staging, house staging, real estate staging business will keep you focused and organized.

You get this as a FREE bonus when you sign up for all five courses of the Staging Diva Home Staging Training Program.

US $ 20.00
Checklist

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Staging Diva Home Staging Consultation Checklist

Staging Diva® Home Staging Consultation Checklist with Room-by-Room Client Planning Forms

This is two products in one! The Home Staging Consultation Checklist includes:

  • considerations before your house staging appointment
  • what items to bring to your client appointment
  • important considerations as you start your client meeting
  • the process to follow during your meeting
  • what items to consider both inside and outside the home
  • how to conclude your real estate staging appointment and get paid

The Room-by-Room Client Planning Forms are ready for you to customize with your own logo and contact information on the front page, then you photocopy the rest and you have a professional looking and thorough room by room plan to fill in as you do your consultation and leave with your clients at the end of your meeting.

You get this product as a FREE bonus when you sign up for course 3 of the Staging Diva Home Staging Training Program.

US $ 45.00
Checklist with Room by Room Forms

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Staging Diva Home Staging Sales Script

Staging Diva® Sales Script: How to Avoid the Free Estimate Trap and Turn Homeowners into Home Staging Customers in One Phone Conversation

Home staging expert Debra Gould, The Staging Diva® has personally staged hundreds of homes without ever going to visit a prospective client to do a free estimate (even though she is surrounded by other stagers who do).

In this unique product, she takes you behind the scenes to discover exactly what she says to homeowners when they call and say: "I'm thinking of having my home staged, what does it cost?" or "I'm thinking of having my home staged, can you come over for a free estimate?"

This Sales Script took Debra from zero business to earning $10,000 a month staging homes in her second year in business. You're about to learn what she says to prospects word for word to help them understand the value of her services and book a paid meeting with her!

Order Staging DIva Sales Script US $ 59.00
Sales Script

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Staging Diva Busines Booster eCourse

Staging Diva® Home Staging Business Booster I eCourse

This eCourse will help keep you moving forward in building your own home staging, house fluffing or real estate merchandising business. Have you had trouble staying focused?

Internationally recognized home staging expert Debra Gould shares weekly tips and tasks for you to complete in this 21 week eCourse that's delivered to you by email.

US $ 40.00
Weekly eCourse by email 21 weeks

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eWorkbook and eBooks
   
Staging Diva® Business Training Workbook:
Planning notes, worksheets and scorecards to start and grow your business with confidence

The new Staging Diva Training Program Workbook is filled with a 100 pages of activities to help you stay organized and moving forward in a step-by-step fashion.

The exercises and tasks are based on the five courses in the Staging Diva Training Program. That's where you'll find all the background explanation and thinking behind the activities in this workbook.

Nothing in the workbook is "make work." It's all geared towards helping you plan your business and focus on your priorities with fill-in-the-blanks worksheets, exercises, checklists and more.

US $ 95.00
E-Workbook

>> More Details and Table of Contents

   
Staging Diva Ultimate Color Guide

Staging Diva® Ultimate Color Guide: the easy way to pick colors for home staging projects

Internationally recognized home staging expert Debra Gould shares specific color names and numbers for you to choose from when staging a home. These are her favorite paint colors after decorating hundreds of homes to sell, and seeing what colors work best under different lighting conditions. You'll also learn when and how to discuss color with your clients, 30 tips for choosing the right colors and more.

US $ 75.00
E-book

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Staging Diva Ultimate Guide to Creating the Perfect Portfolio

Staging DivaŽ Ultimate Guide: Creating The Perfect Portfolio to Sell Your Home Staging Services

Home staging expert Debra Gould gives you the steps to creating a winning home staging portfolio; from how to write about yourself, get a great logo, take before and after photos, and more. A "portfolio" is a key tool in presenting your talents to the world and can make all the difference in whether you're successful as a home stager or not.

US $ 75.00
E-book

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Home Staging Business Coaching
   
Debra Gould, The Staging Diva Business Coaching Program

One-on-One Home Staging Business Accelerator Coaching

Do you want to make MORE money doing what you love? Do you crave the freedom of having your own business and giving up working for someone else? Are you feeling stuck and uninspired?

Home staging expert Debra Gould, The Staging Diva®, answers your business questions and coaches you through whatever challenges you face as a home stager.

You have 6 months to use your time and you can split it into a number of individual phone appointments from 15 to 60 minutes in length.

US $ 300.00
One Hour Business Coaching
with Debra Gould

>> More Details

NOTE:

If you order the five course training program package you will be invited to add the Accelerator Upgrade which gives you one full hour of one-on-one business coaching for half the price.

A $150 savings!

Other Services
 Staging Diva Dispatch Newsletter Staging Diva® Dispatch - Archive of past issues

If you ordered the Free Staging Diva Quiz, then you already have a FREE monthly subscription to Staging Diva® Dispatch. Debra's personal newsletter about the home staging business is filled with tips to keep you inspired, enhance your success, book reviews, articles about staging and more.

Now you know you can read past issues online. And, once you're a Staging Diva® Graduate, if you send Debra your success stories to be featured, she'll help build your Internet profile by including you in an article on this site.

Read more at StagingDivaDispatch.com

Sign up for the FREE Staging Diva® Quiz to see if home staging is right for you and get a FREE bonus subscription to Staging Diva® Dispatch.

   
art for home staging
Staging Diva® Home Staging Art Shop

You can order art online that's been personally selected by home staging expert Debra Gould.

She's created galleries for every room in the home and given you a convenient way to make money renting out your own collection of art for home staging.

Learn more about the Staging Diva® Home Staging Art Shop

   
The Business of Home Staging
The Business of Home Staging

This "blog" (short for web log) by home staging expert Debra Gould is the place to read additional information to help you grow your staging business. You're invited to add your comments to any story which is another way to boost your exposure on the Internet.

You'll also find Home Staging Help Wanted articles posted here. Only Graduates can apply and you have to have your own website and/or a listing in the Staging Diva® Directory of Home Stagers so that Debra can review your portfolio before recommending you for a project. There's no cost to apply for a staging project, but there are referral fees if you get hired.

Learn more and subscribe to be alerted about staging project postings.

Programs exclusively for Graduates of the
Staging Diva® Home Staging Business Training Program
   
Staging Diva Directory of Home Stagers

The Staging Diva® Directory of Home Stagers

Once you're a Graduate of The Staging Diva® Home Staging Business Training Program, you are eligible to participate in the Staging Diva® Directory of Home Stagers. Package includes building your profile page using copy you supply, cropping and retouching your images and creating all the meta tags and page descriptions to help search engines find you. Choose the hosting package that's right for you.

US $ 395.00
Directory Listing + $135/3 Month Hosting
(Quarterly hosting fee billed 7 days from when you order and every 90 days thereafter)

US $ 395.00
Directory Listing + $450/Annual Hosting
(Annual hosting fee billed 37 days from when you order. Total savings with this package $135 in year one)

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Staging Diva Network Online Discussion Group

The Staging Diva® Network Membership

Graduates of The Staging Diva® Home Staging Business Training Program can join The Staging Diva® Network OnLine Discussion Group. This is a great way to have ongoing support and feel connected with others going through similar experiences! Members log in any time day or night to contribute to discussions, ask questions or post their comments. Password protected. Includes searchable archive of past discussions— an excellent resource base.

For a limited time, get one month FREE when you sign up for only $60 for three months.

US $ 60.00 (three months + one month free)
On-Line Discussion Group Membership

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Staging Diva Dialog

Staging Diva® Dialog - LIVE Monthly Q & A Calls

Once you've completed the Staging Diva® Training Program, you can join Staging Diva® Graduates LIVE on the phone every month and have your business questions answered personally by internationally recognized home staging expert Debra Gould. Whether you choose to attend live or not, you'll get a downloadable recording within 24 hours of each monthly call. Learn from fellow Graduates' questions too. Held the third Thursday of every month at Noon eastern/11 AM central/10 AM mountain and 9 AM pacific time.

US $ 47.00 (special introductory offer)
Monthly Live Call + Recording

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"WOW is studying really supposed to be that enjoyable?!
Debra Gould doesn't just teach you all the business fundamentals, she makes you believe in YOU!" Australia Home Stager
Hayley Harris (Brisbane, AU)

 Staging Diva Satisfaction Guaranee

We guarantee all Staging Diva® Products and Services.

Learn more about our money back guarantee.

home stager MO "I learned more about marketing from the Staging Diva® Program than I have in 20 years in the design field.

Debra's program is not about how to fluff a pillow, or flower arranging 101 but how to set up and market your home staging company."

Lisa Chill (MO)

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Debra Gould

416-691-6615

debra@stagingdiva.com

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