The Business of Home Staging
Information Tools and Inspiration to Grow Your Own Real Estate Staging Busines

 
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You can take the Staging Diva Home Staging Training Program from home. To Graduate, you need to take five two-hour courses by phone with Debra Gould or order the recordings. Full course notes provided.

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"Staging Diva Home Staging Business Quick Start Checklist: 20 Steps to Start Your Home Staging Business" by Debra Gould is a handy TO DO LIST. You'll save time and money by doing things in the right order when you're starting your business. This Quick Start Checklist takes the worry out of what to do first and lets you focus on getting it done. Why reinvent the wheel? Follow the 20 steps in the order they are outlined and you'll have what you need to launch your business.

More on Quick Start Guide

 

“Staging Diva Home Staging Consultation Checklist with Room-By-Room Client Planning Forms” by Debra Gould takes the guess work out of how to do a home staging consultation and lets you fill in the blanks as you go through a home. You’ll learn the techniques and process the Staging Diva has used successfully in hundreds of homes, and how to avoid doing time wasting and unprofitable reports.

More about Checklist

 

home staging portfolio guide

"Staging Diva Ultimate Guide: Creating The Perfect Portfolio to Sell Your Home Staging Services" by home staging expert Debra Gould will give you the steps to creating a winning home staging portfolio. Whether you're writing a brochure, creating a portfolio album, building a website or your Profile page in the Staging Diva Directory of Home Stagers, this guide will teach you how to write about your talents and get great home staging before and after photos. Filled with tips and tricks, worksheets and more.

staging diva bullet More on Portfolio Guide

 

 

The Staging Diva Directory of Home Stagers is the fastest and easiest way to gain an Internet presence for your staging business. We build your page for you and host it on the high-traffic StagingDiva.com site so that homeowners and realtors will find you!
More about getting listed


 


The Staging Diva Network is an online discussion group for Staging Diva Graduates to share challenges and triumphs. A supportive community to stay connected with others starting their own staging businesses and a great place to get questions answered any day of the week!

More about the Network


 


"Staging Diva Ultimate Color Guide: the easy way to pick colors for home staging projects," by Debra Gould, will take away any fear about quickly choosing colors for your clients. Filled with helpful tips and Debra's top picks for staging colors that work in any home. You'll get specific Benjamin Moore color numbers, color palette groups and more!

 

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The "Staging Diva Home Staging Business Booster eCourse" will help you stay motivated and keep your business moving forward. When you register, you'll get a weekly business boosting lesson by email every week for 21 weeks. Home Staging expert Debra Gould has been an entrepreneur since 1989 and she has created each lesson to give you practical and concrete steps you can take to build your business. An inspiring quotation is always included to reflect the spirit of that lesson.

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"Home Staging, a hot growth business", says Entrepreneur Magazine







The Staging Diva Program is the only home staging business opportunity featured in all three Entrepreneur Magazine's Start Up Guides for the last three years.
More media coverage


 
 

Debra Gould's mission is to empower and inspire others to start and grow their own home staging business. If our products or services fail to meet your expectations, we'll give you a full refund.

Satisfaction Guaranteed!

"My first staging project was worth over $8,000. Then, within days of joining the Staging Diva Directory,  I got another project to stage a condo worth over $1.8 million. Taking The Staging Diva Training Program and joining the Staging Diva Directory of Home Stagers have been great investments in my business!"  Bill McIntosh (BC)

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"I got my first real estate staging project within weeks of finishing the Staging Diva Home Staging Training Program and made more money than I used to make in a whole week in my full time job!" Kelley D'Lima (AZ)

"My first project was worth $5,000 and thanks to the Staging Diva Program, I knew how to handle it!" Erin Rhindress (MA)

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"After the Staging Diva Courses I made almost $18,000 on my first project and staged another 17 homes in my first year, with an average fee of $10,000 on each! Thank you Debra Gould for all your help and encouragement and giving me a way to quit my previous job and become a full time home stager!" Ken Sater (CA)

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"I'm so happy to be starting a new business at the age of 76. I got two staging projects within weeks of completing the Staging Diva Training. Thank you Debra for everything you have done to make my dreams come true!" Jean Smith (FL)

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"Starting my own business at the age of 26 is such a dream come true!   I would have never made the leap if I didn't find the Staging Diva   Training Program." Andi Atteberry (CA)

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"The Staging Diva Home Staging Business Training Program is a definite 10 on a scale of 1 to 5!" Lucie Quigley (NS)

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"Enrolling in the Staging Diva Program is one of the best investments I have ever made. I liked everything about it. By the end of the fifth class I had everything in place to start my home staging business." Michelle Aleff (MN)

"The Staging Diva recordings are straight forward and easy to follow. Because of what I learned I made $4,000 on my first staging project!" LaJeanna Pilant (TX)

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"I can't believe I'm getting paid for something that I love to do and that comes so naturally to me." Peggy Depalma (ON)

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"You will leave the Staging Diva Program with a written road map to guide your success. This is practical, no-nonsense information on what you need to start your own home staging business. " Jody Thulin (CA)

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"I have never been so driven, passionate and totally motivated as I have been since completing the Staging Diva Program. Run, don't walk to your computer to enroll now! You will regret that you didn't do it sooner!" Dane Caldwell (ON)

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"The Staging Diva Program gave me the knowledge, power and confidence to quit my job of 8 years and start doing something I have only dreamed of." Heather Ray Ryan (FL)

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"The Staging Diva Home Staging Training Program isn't just about Staging - it's about being in BUSINESS and making MONEY and keeping yourself SANE at the same time!" Victoria Willits (MD)

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"It was a pleasure taking the Staging Diva Courses and Debra Gould has provided continued encouragement and knowledge during my first year in business. I competed last week with someone who has been staging for 12 years and I got the project!" Gary Baugher (TN)

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"The Staging Diva Home Staging Business Training information is invaluable and we appreciate the ongoing support and personal touch that you offer." Adam Luttrell (Tasmania)

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"Debra takes away the fear and inserts a 'can do' policy that gives you an extra boost of confidence to start your staging business. I'm so impressed with her integrity and will continue to buy other Staging Diva products. After taking the training I made over $5,000 on my first project!" Debra Rowley (WA)

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What is Home Staging?

home staging house stagingHome Staging (also called house fluffing, real estate staging, house staging and real estate enhancement), is the art of decorating a house to sell quickly and for top dollar.

For some clients, a home stager will come in and make recommendations on improvements that the homeowner can do on their own. Recommendations typically include things like:

  • what excess clutter to get rid of
  • rearranging furniture within or between rooms
  • solving lighting problems
  • removing some furniture to off-site storage
  • rearranging art and accessories
  • styling book shelves, fireplace mantels and display cabinets
  • painting, cleaning and repair suggestions
  • other cosmetic changes that are relatively inexpensive but yield significant results

For other clients, the home stager may furnish the entire home from top to bottom including bringing in furniture, accessories and art after having the home repainted, repairs done, lighting changed, etc.
Most projects lie somewhere between these two extremes. It really depends on the client’s needs, buget and the time available.

A professional home stager understands that all recommendations and changes are geared to improving the marketability of the property. Home staging should increase the selling price, and speed up the time to sell— because the home is decorated to appeal to the greatest number of buyers within the home’s target market.

Home staging offers a potentially significant return on investment. For example, homes staged by Debra Gould typically sell at $10,000 to $70,000 above previous offers or above where the agent initially suggested the home would sell prior to staging. One client actually sold for $100,000 higher. They did all the work following the instructions they received in a $950 home staging consultation with Debra Gould, The Staging Diva. She left them with a 10 page “to do list,” but with $100,000 more in their pockets, it was worth the effort!

More about why Home Staging sells a home faster and for top dollar

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