This Old House Features Staging Diva

I was thrilled to wake up to an email from the senior editor of This Old House Magazine today to learn that my home staging tips are featured in a front page story “House-Selling Secrets of a Home Stager” on their website!

Landing on the home page of such a large and recognized website is a real honor and I know it will generate business leads for many of the close to 900 Staging Diva Graduates who are now part of my inner circle.

I really enjoyed working with the editor Deborah Snoonian. We did a couple of interviews together, first for the magazine version of the story and then for the online story which has actually come out first. There was also a photography shoot with Virginia MacDonald who I love (she shot me with the drill and tulips for MoneySense Magazine a few years ago) and I sent This Old House about 50 before and after staging photos to choose from for the story.

The online story includes 22 pages of my before and after shots with explanation of what my client spent on staging, their asking price, how long the property took to sell and what percentage of the asking price it sold for. The figures are proof that home staging works.

In the story, Deborah Snoonian says, “Who knew that getting rid of family photos and clearing off counter tops could help you snag top dollar for your house? These are just two secrets from Debra Gould, founder of Staging Diva. Gould, a professional home stager, has helped scores of homeowners clean up, rearrange, and style their homes to command top price. That can mean anything from putting extra books in storage to getting rid of moldy caulk in bathrooms to renting furniture to fill up too-bare spaces.”

Read the full online story “House Selling Secrets of a Home Stager”

To all my Canadian readers, Happy Canada Day!

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging

Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed the Staging Diva Home Staging Business Training Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.

Technorati Tags: home staging, home stager, house staging, house stager, staging secrets, This Old House, real estate staging, Debra Gould, Staging Diva, Virginia MacDonald, Deborah Snoonian

Home Staging Resources
"Staging Diva Ultimate Color Guide: the easy way to pick colors for home staging projects," by Debra Gould, will take away any fear about quickly choosing colors for your clients. Filled with helpful tips and Debra's top picks for staging colors that work in any home. You'll get specific Benjamin Moore color numbers, color palette groups and more! More about Color Guide	"Staging Diva Sales Script: How to Avoid the Free Estimate Trap and Turn Homeowners into Home Staging Customers in One Phone Conversation" by Debra Gould is THE script she used to go from zero to $10,000 a month in sales within two years. Learn word for word what she says when a homeowner calls and why she never does free estimates. More about Sales Script