My previous article “Home Staging Field Rife With Fake Credentials” has stirred up a lot of discussion in the Staging Diva Network (online discussion group for Staging Diva Graduates) as well as lots of emails to me with comment.
Some of my graduates have asked, in the face of competitors who promote fake credentials, why I don’t do the same and create my own letters for students to put after their names.
My position has always been that I object to fake credentials so I don’t want to add to the confusion in the market place by creating my own (even though most everyone else does).
When students complete my program, I could call them:
- Staging Diva Graduate (SDG)
- Accredited Staging Diva Graduate (ASDG)
- Staging Diva Certified Graduate Home Staging Professional (SDCGHSP)
- Staging Diva Home Staging Expert (SDHSE)
- Staging Diva Graduate Professional Home Stager (SDGPHS)
- etc., etc., etc.
And then for even more money, create a Masters Level program and give people this designation:
- Staging Diva Graduate Master (SDGM)
- Staging Diva Certified Master Graduate (SDCMG)
- Master Staging Diva Home Staging Professional (MSDHSP)
- etc., etc.,
Does everyone see how silly this all is?
All these names are just made up by the people marketing programs. They aren’t official credentials granted by some independent third party. Yes, I lose students because I don’t give out meaningless letters to put after your name, but I think to do otherwise would compromise my integrity.
I also don’t believe in scaring potential students into believing that if they don’t take MY program, they can’t be real stagers (this is another tactic used my some companies). You can start a business today and call yourself a professional home stager without taking ANY program.
Clients will hire you because you:
- present yourself in a credible and professional way
- sound like you know what you’re talking about
- appear confident in your abilities
- have a strong portfolio of before and after photos (that are your own, not given to you as part of the course you took)
- have past clients or agents that speak highly of your abilities
- have properly explained how you are a solution to their problems
- demonstrate the value of hiring you
- are available when they need you
In 99% of the cases, they won’t hire you just because you have initials after your name. Especially since the vast majority of homeowners will never have heard of those initials before.
With rare exceptions, they also won’t hire you just because you’re the cheapest home stager in town. If they don’t have confidence in your abilities, they’d be stupid to save a few hundred dollars in fees when how well you do the job can make thousands of dollars of difference in the selling price of their home.
My mission is to inspire and empower others to follow their dreams and live their best life. I want my students to go through the Staging Diva Home Staging Business Training Program and absorb the lesson that they don’t need to hide behind anyone else and that they can have credibility and power in their own right.
My goals in the Staging Diva Program are to give students the tools they need to go out there confidently and know how to take the innate decorating talent they have and turn it into a successful business. That’s not about letters after your name, it’s about understanding the business and marketing of home staging.
Debra Gould (DEC, BA, MBA) — those ARE real college and univesity awarded credentials that I earned over years of study, exams and a graduate-level thesis, but you’ll rarely see me put them after my name!
Discover the ONLY Home Staging Business Training Program taught by a seasoned entrepreneur who has successfully grown her own home staging business (not as a side-line to selling real estate) — The Staging Diva Training Program. With an MBA in marketing and hundreds of home staging clients, internationally recognized home staging expert Debra Gould, The Staging Diva, is uniquely qualified to train others how to start and grow a profitable home staging business.
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{ 5 comments… read them below or add one }
Everyone is looking to corner the market on some scam or another. Would a person anymore say they were an “accredited” singer, artist, actor, dancer, writer, or even real estate agent?
We need to separate what’s bogus and what’s not.
“Certified” and “Accredited” reminds me of that old saying : “Those who can – do. Those who cannot – teach”.
Kathi Howland
Nicole Interiors Home Staging
Kathi, it’s funny you bring up the old adage about “Those who can, do. Those who can’t, teach.” As it happens, most courses that give you “accreditation” or “certification” are taught by people without any successful track record of making money as home stagers.
I grew my own home staging business to $10,000 a month in revenue before ever introducing the Staging Diva Training Program.
I was not a real estate agent, I was a full-time home stager and single Mom, supporting my family and paying my mortgage. I had also been featured in magazines, newspapers and been on HGTV at that point, further proof that I knew about being a home stager and about marketing! After all, why would CNN and The Wall Street Journal feature me out of all the possible home stagers to contact?
There are now over 4,000 Staging Diva students across the United States, Canada, Australia and 18 other countries and they are successfully using my formula for making money as a home stager. They can call themselves “certified” if they like, but they know they don’t need to hide behind that because I teach them how to confidently promote their own expertise in a meaningful way.
I am comfortable with the training and my abilities that I do not feel the need to be
“accredited”. I had a situation where a Realtor asked me if I was “accredited” once I explained I had been through a staging program and how the being “accredited or certified” works she was fine with it. I think the general public does not understand that the “accreditations” are fake
Absolutely! Thank you Nancy for sharing your thoughts on this important topic!
I do believe if there is no real certification for home staging, that we would be adding to the confusion by making up fake credentials.
I think we have to do our best to educate our clients and the public. As they become more educated we will be the ones seen as truthful and trustworthy and deserving of the opportunity to serve them.
You know what they say, “Honesty is the best policy”!
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