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"Staging Diva Home Staging Business Quick Start Checklist: 20 Steps to Start Your Home Staging Business" by Debra Gould is a handy TO DO LIST. You'll save time and money by doing things in the right order when you're starting your business. This Quick Start Checklist takes the worry out of what to do first and lets you focus on getting it done. Why reinvent the wheel? Follow the 20 steps in the order they are outlined and you'll have what you need to launch your business.
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“Staging Diva Home Staging Consultation Checklist with Room-By-Room Client Planning Forms” by Debra Gould takes the guess work out of how to do a home staging consultation and lets you fill in the blanks as you go through a home. You’ll learn the techniques and process the Staging Diva has used successfully in hundreds of homes, and how to avoid doing time wasting and unprofitable reports.
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"Staging Diva Ultimate Guide: Creating The Perfect Portfolio to Sell Your Home Staging Services" by home staging expert Debra Gould will give you the steps to creating a winning home staging portfolio. Whether you're writing a brochure, creating a portfolio album, building a website or your Profile page in the Staging Diva Directory of Home Stagers, this guide will teach you how to write about your talents and get great home staging before and after photos. Filled with tips and tricks, worksheets and more.
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"Staging Diva Ultimate Color Guide: the easy way
to pick colors for home staging projects," by Debra Gould, will take
away any fear about quickly choosing colors for your clients. Filled with
helpful tips and Debra's top picks for staging colors that work in any
home. You'll get specific Benjamin Moore color numbers, color palette
groups and more!
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The "Staging Diva Home Staging Business Booster eCourse" will help you stay motivated and keep your business moving forward. When you register, you'll get a weekly business boosting lesson by email every week for 21 weeks. Home Staging expert Debra Gould has been an entrepreneur since 1989 and she has created each lesson to give you practical and concrete steps you can take to build your business. An inspiring quotation is always included to reflect the spirit of that lesson.
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"My first staging project was worth over $8,000. Then, within days of joining the Staging Diva Directory, I got another project to stage a condo worth over $1.8 million. Taking The Staging Diva Training Program and joining the Staging Diva Directory of Home Stagers have been great investments in my business!" Bill McIntosh (BC)
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"After the Staging Diva Courses I made almost $18,000 on my first project and staged another 17 homes in my first year, with an average fee of $10,000 on each! Thank you Debra Gould for all your help and encouragement and giving me a way to quit my previous job and become a full time home stager!" Ken Sater (CA)
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 I recently finished an all day shoot for a new HGTV show to air this spring, “The Decorating Adventures of Ambrose Price.” That’s a photo of the host and I together at our third location during the taping.
Ambrose was one of the contestants on the last season of HGTV’s Designer SuperStar Challenge.
In one of the 13 episodes of this new show, I take Ambrose under my wing to teach him about how to stage a home. We visited three houses just before Christmas and I talked through what was done right and what was wrong in each one. All were staged (though it was hard to tell in two of them!).
In the coming weeks, we’ll get together again on camera to have a first look at a home he will stage on his own. I’ll be the judge in the last segment of the show and come back to evaluate how well he has applied the principals of home staging.
It was great to visit a couple of “staged” homes to see why they weren’t selling.
One had been on the market for 45 days, despite being in a hot market. It screamed “vacant” the minute we walked through the front door despite the attempts to furnish the main floor. There were no proper focal points or cohesion to the design, they set the dining table badly, the house was dirty, the list of mistakes was endless.
I’ve never been a fan of setting the dining table, though I know some people are. But if you’re going to do it, for God sakes make sure all the cutlery is in the right place, put some candles and flowers in the center, and don’t put dishes right down on a glass top with no place mats under them. It just looked sad!
In another, they’d done a beautiful job furnishing the living and dining room and then left the rest of the house empty except for a lone desk and broom in a back room and a dirty threadbare towel in the en suite bathroom off the master bedroom! Why bother staging at all?
Once you’re paying for the truck and the furniture for two rooms, it doesn’t cost all that much to finish the rest. I don’t believe in staging only a couple of rooms because then all you’re doing is emphasizing to people that the home is vacant and that the vendors are probably desperate. When I’m a buyer in that situation, I immediately think “low ball offer.” And I know, because I’ve bought 7 homes in 11 years.
It was great fun today working with Ambrose and the crew. I’ll report back after our next two shooting days in the next fee weeks and when I have the schedule for the new show.
Apparently each of the 13 episodes will focus on a different aspect of decorating. Our episode is staging of course, other topics include: cake decorating, floral design, interior design. I’m not sure what else.
Debra Gould, The Staging Diva
President, Six Elements Inc. Home Staging
Internationally recognized home staging expert Debra Gould, also known as The Staging Diva, has been featured in The Wall Street Journal, CNNMoney, CBS and CBC Radio, Reader’s Digest, Woman’s Day, MoneySense, Entrepreneur Magazine, House & Home, Style at Home, National Post, Globe & Mail, and HGTV, CityTV, GlobalTV, CBC TV, LifeChannel among others.
She created the Staging Diva Home Staging Business Training Program and has almost 700 graduates across the US, Canada and in Australia, New Zealand, Wales, England, Italy, Portugal, The Philippines and South Africa. Discover her secrets to business success in the Staging Diva Home Staging Training Program, here’s a FREE 90 minute preview.
Technorati Tags: home staging, home stager, real estate staging, how to home stage, HGTV, Ambrose Price, HGTV Designer Superstar Challenge, Debra Gould, Staging Diva
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This entry was posted
on Tuesday, January 8th, 2008 at 2:09 am and is filed under Home Staging Business Tips & Training, Staging Diva Announcements.
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January 8th, 2008 at 2:09 pm
Great job Debra. We are all waiting to see you LIVE!
January 8th, 2008 at 4:26 pm
I am looking forward to checking out the new and exciting show. It sounds like it was a fun experience for you and maybe even a little comical to see the staged homes that were done but still needed staged. I’ve seen a few of those myself.
January 12th, 2008 at 10:26 am
Debra, I’m excited !!!! Anxious to see you in action.
January 12th, 2008 at 6:43 pm
Debra,
Congratulations on the your work on the show. I am looking forward to seeing the episodes when they are on so please let us know when! It must be so rewarding for you to be so recognized for your expertise in the home staging business. I hope that I will some day soon be just as successful!
January 14th, 2008 at 12:31 am
Thanks everyone for your comments. I’ll keep you posted and hoping to share news of our next two shoot days soon!
January 16th, 2008 at 11:51 pm
Please send me informatin regarding when and what time the shows will air.
thanks!
April 14th, 2008 at 8:23 pm
How did I miss this info? Oh, I know. I’ve been so busy Staging and Color Consulting that I haven’t had enough time to catch up on all my industry news. Not that I’m complaining, mind you. Debra, this is superb news. I can’t wait to see the show…and you in action. Congrats!