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You can take the Staging Diva Home Staging Training Program from home. To Graduate, you need to take five two-hour courses by phone with Debra Gould or order the recordings. Full course notes provided.

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"Staging Diva Business Training Workbook: Planning notes, worksheets and scorecards to start and grow your business with confidence," by Debra Gould is 100 pages of activities to help you move forward with the startup and growth of your staging business in a step-by-step fashion. There's no 'make work' here, it's all practical exercises to keep you focused on your priorities. Based on the Staging Diva Training Program.

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"Staging Diva Home Staging Business Quick Start Checklist: 20 Steps to Start Your Home Staging Business" by Debra Gould is a handy TO DO LIST. You'll save time and money by doing things in the right order when you're starting your business. This Quick Start Checklist takes the worry out of what to do first and lets you focus on getting it done. Why reinvent the wheel? Follow the 20 steps in the order they are outlined and you'll have what you need to launch your business.

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“Staging Diva Home Staging Consultation Checklist with Room-By-Room Client Planning Forms” by Debra Gould takes the guess work out of how to do a home staging consultation and lets you fill in the blanks as you go through a home. You’ll learn the techniques and process the Staging Diva has used successfully in hundreds of homes, and how to avoid doing time wasting and unprofitable reports.

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"Staging Diva Sales Script: How to Avoid the Free Estimate Trap and Turn Homeowners into Home Staging Customers in One Phone Conversation" by Debra Gould is THE script she used to go from zero to $10,000 a month in sales within two years. Learn word for word what she says when a homeowner calls and why she never does free estimates.

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home staging portfolio guide

"Staging Diva Ultimate Guide: Creating The Perfect Portfolio to Sell Your Home Staging Services" by home staging expert Debra Gould will give you the steps to creating a winning home staging portfolio. Whether you're writing a brochure, creating a portfolio album, building a website or your Profile page in the Staging Diva Directory of Home Stagers, this guide will teach you how to write about your talents and get great home staging before and after photos. Filled with tips and tricks, worksheets and more.

staging diva bullet More on Portfolio Guide

 

 

The Staging Diva Directory of Home Stagers is the fastest and easiest way to gain an Internet presence for your staging business. We build your page and host it on high-traffic StagingDivaDirectoryOfHomeStagers.com so that homeowners and realtors will find you!
More about getting listed


 


The Staging Diva Network is an online discussion group for Staging Diva Graduates to share challenges and triumphs. A supportive community to stay connected with others starting their own staging businesses and a great place to get questions answered any day of the week!

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"Staging Diva Ultimate Color Guide: the easy way to pick colors for home staging projects," by Debra Gould, will take away any fear about quickly choosing colors for your clients. Filled with helpful tips and Debra's top picks for staging colors that work in any home. You'll get specific Benjamin Moore color numbers, color palette groups and more!

 

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The "Staging Diva Home Staging Business Booster eCourse" will help you stay motivated and keep your business moving forward. When you register, you'll get a weekly business boosting lesson by email every week for 21 weeks. Home Staging expert Debra Gould has been an entrepreneur since 1989 and she has created each lesson to give you practical and concrete steps you can take to build your business. An inspiring quotation is always included to reflect the spirit of that lesson.

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"Home Staging, a hot growth business", says Entrepreneur Magazine







The Staging Diva Program is the only home staging business opportunity featured in all three Entrepreneur Magazine's Start Up Guides for the last three years.
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Debra Gould's mission is to empower and inspire others to start and grow their own home staging business. If our products or services fail to meet your expectations, we'll give you a full refund.

Satisfaction Guaranteed!

"My first staging project was worth over $8,000. Then, within days of joining the Staging Diva Directory,  I got another project to stage a condo worth over $1.8 million. Taking The Staging Diva Training Program and joining the Staging Diva Directory of Home Stagers have been great investments in my business!"  Bill McIntosh (BC)

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"I got my first real estate staging project within weeks of finishing the Staging Diva Home Staging Training Program and made more money than I used to make in a whole week in my full time job!" Kelley D'Lima (AZ)

"My first project was worth $5,000 and thanks to the Staging Diva Program, I knew how to handle it!" Erin Rhindress (MA)

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"After the Staging Diva Courses I made almost $18,000 on my first project and staged another 17 homes in my first year, with an average fee of $10,000 on each! Thank you Debra Gould for all your help and encouragement and giving me a way to quit my previous job and become a full time home stager!" Ken Sater (CA)

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"I'm so happy to be starting a new business at the age of 76. I got two staging projects within weeks of completing the Staging Diva Training. Thank you Debra for everything you have done to make my dreams come true!" Jean Smith (FL)

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"Starting my own business at the age of 26 is such a dream come true!   I would have never made the leap if I didn't find the Staging Diva   Training Program." Andi Atteberry (CA)

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"The Staging Diva Home Staging Business Training Program is a definite 10 on a scale of 1 to 5!" Lucie Quigley (NS)

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"Debra takes away the fear and inserts a 'can do' policy that gives you an extra boost of confidence to start your staging business. I'm so impressed with her integrity and will continue to buy other Staging Diva products. After taking the training I made over $5,000 on my first project!" Debra Rowley (WA)

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"Enrolling in the Staging Diva Program is one of the best investments I have ever made. I liked everything about it. By the end of the fifth class I had everything in place to start my home staging business." Michelle Aleff (MN)

"The Staging Diva recordings are straight forward and easy to follow. Because of what I learned I made $4,000 on my first staging project!" LaJeanna Pilant (TX)

"Thank you Debra for doing the home staging business justice and being a leader in the field!" Lisa Kauffman (MA)

"After the third course I landed my first client and earned enough to pay for the whole training program and turn a profit too! Thank you Debra for being so open and candid about the intimacies of operating your home staging business so that we can have a better chance to succeed!" Terri Tough (AB)

"I paid big dollars previously for another company’s training, which did not begin to compare to Debra Gould’s courses. The Staging Diva Program is the best investment I ever made in starting my staging business." Linda Borghi (MO)

"Don’t wait or hesitate to take the Staging Diva Program! It was so worth every penny! Not only did I learn more about the business aspect than I expected, I was inspired and motivated in the process! I now know I absolutely can run my own real estate staging business." Kathy Fredrickson (IL)

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"It was a pleasure taking the Staging Diva Courses and Debra Gould has provided continued encouragement and knowledge during my first year in business. I competed last week with someone who has been staging for 12 years and I got the project!" Gary Baugher (TN)

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"I can't believe I'm getting paid for something that I love to do and that comes so naturally to me." Peggy Depalma (ON)

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"You will leave the Staging Diva Program with a written road map to guide your success. This is practical, no-nonsense information on what you need to start your own home staging business. " Jody Thulin (CA)

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"I have never been so driven, passionate and totally motivated as I have been since completing the Staging Diva Program. Run, don't walk to your computer to enroll now! You will regret that you didn't do it sooner!" Dane Caldwell (ON)

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"The Staging Diva Program gave me the knowledge, power and confidence to quit my job of 8 years and start doing something I have only dreamed of." Heather Ray Ryan (FL)

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"The Staging Diva Home Staging Training Program isn't just about Staging - it's about being in BUSINESS and making MONEY and keeping yourself SANE at the same time!" Victoria Willits (MD)

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"The Staging Diva Home Staging Business Training information is invaluable and we appreciate the ongoing support and personal touch that you offer." Adam Luttrell (Tasmania)

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Stage yourself to sell: Image is everything Part 1

Debra Gould on City TV
Home staging expert Debra Gould hanging art for a TV news show.

When you’re in the business of turning drab and cluttered interiors into beautifully polished spaces, it’s important you look the part of someone that can successfully do that.

In other words, when you’re staging homes to sell, you should stage yourself to sell.

One of the easiest ways to catapult your business to success is to act as though you are already successful.

  • Do you play the part of a very successful home stager
  • Are you portraying the image of a professional expert home stager, or a rookie?

Everyone starts somewhere, but nobody has to know you’re brand new at staging homes professionally. In fact, it’s a bad idea to tell a homeowner they’re your first home staging project. Don’t lie about it if you’re asked, but your demeanor, wardrobe, marketing materials and portfolio shouldn’t leave any room for the homeowner to guess you haven’t been doing this for years.

Dedicate some of your downtime to polishing your image for the months when real estate agents will be hunting for home stagers! This is the perfect time of year to work on this - in the summer before the real estate market really picks up again right after Labor Day.

In everything you do that’s business-related, ask yourself if it’s something a successful home stager would be doing.

Pick a couple of the home stagers you look up to and keep an image of them in your mind. When you’re getting ready for a home staging consultation and wondering what to wear, visualize your model home stager and ask yourself what she or he might wear to a client meeting.

What do you wear to your home staging consultation appointments? Are you dressing like that successful home stager in your mind? Or are you wearing an old outfit that went out of style five years ago?

The way you look can not only change the way you feel about yourself, but it can change the way people perceive you. Especially since looking put-together makes you feel more confident in what you’re doing.

It’s important to carry yourself well – don’t act like your life depends on your next home staging project.

Even if you are desperate don’t let that come across to your client. Do you think someone who has been staging homes for years giggles with excitement when they get awarded a job? Probably not in front of the client!

Consider your current personal image.

What are you wearing right now? Is the image you’re putting out there in the world that of a wildly successful home stager? Are you kicking around the house in your pajamas all day when you don’t have a client appointment? If you dress the part of that successful home stager you’ll find it easier to remain in professional mode and you’ll almost certainly be more productive.

Stay tuned Friday for Part 2 of “Stage yourself to sell: Image is everything” when I’ll focus on business image.

Debra Gould, The Staging Diva

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging

Discover the ONLY Home Staging Business Training Program taught by a seasoned entrepreneur who has successfully grown her own home staging business (not as a side-line to selling real estate) — The Staging Diva Training Program. With an MBA in marketing and hundreds of home staging clients, internationally recognized home staging expert Debra Gould, The Staging Diva, is uniquely qualified to train others how to start and grow a profitable home staging business.

You can become a Staging Diva Graduate with 10 hours of home staging course recordings with Debra Gould, which are emailed to you along with detailed course study notes immediately after you register.

More about Staging Diva Home Staging Business Training

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3 Responses to “Stage yourself to sell: Image is everything Part 1”

  1. Patricia Ebrahimi Says:

    Confidence is my best secret weapon as a successful Professional Home Stager, absolutely! Fortunately, I am truly confident in my talent and skills, largely due to my Staging Diva business course, which went a long way to catapulting me to success. I had the talent I knew, but the business savvy…maybe not so much. Now, I have both and have been successful for long enough to believe it. Thanks, Debra!

  2. Hayley Harris Says:

    Too true Debra I couldn’t agree more. However it’s convincing hubby after another restyle and colour at the hair salon and $150 later; and convincing the accountant when they see these clothes shops cropping up on your receipts! Oh the things we have to do in the persuit of persuading that first impressions are paramount. Seriously though how can you possibly advice on a properties presentation, appeal and impression, if you cant get it right on your own person. Great article Debra!

  3. Gary Baugher Says:

    Debra, It’s all about first impressions . How could we ever expect a potential client to hire us if we did’nt look the part. In fact in one of my first presentations to a group of agents , I used myself as an example of how staging works. I dressed the part and believe me it made a difference !!! I made that first impression and my phone began ringing. I truly attribute my success as a stager to you and the Staging Diva Courses . Once again, great article and thanks for sharing.

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