How a home stager in Chicago gets a client in Australia

Today I heard from a client in Australia who needs to sell her Chicago property. She wanted me to recommend a Chicago home stager to help her. Naturally, that’s Ranee D. Strawn Distinctive Design.  And she’ll get this work without paying any referral fee for it.

Think about this. Here I am in Toronto, finding a home stager for someone all the way across the world in Australia to work for her in Chicago.

This is possible because I’ve trained over 1000 home stagers and they’re spread all over 5 continents. But more importantly, some like Ranee Strawn, have chosen to join the Staging Diva Directory of Home Stagers. So when I send this client to the Home Staging Directory and she types Chicago in the “find a home stager” search box, presto, there’s Ranee’s company with a full profile, contact information and portfolio of before and after photos.

One staging project from the Directory can more than pay for the entire Staging Diva Home Staging Training Program, plus a year of participating in the Directory. It’s frankly a mystery to me why more new or aspiring home stagers are reluctant to invest in something with such a quick pay-back, especially the ones who complain business is slow.

I hear from struggling home stagers all the time. They complain about a shortage of funds but don’t want to invest in my course to find out how to charge for their services or how to market themselves. They’re situation won’t change until they do something different, like learn how to actually run a home staging business. Yet they won’t take action to get out of the rut they’ve dug themselves into by not knowing how to make a living as a home stager.

Home staging is not all about design and decorating, it’s a business if you want it to actually earn money at it.

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging

Home Staging expert Debra Gould also known as The Staging Diva knows how to make money as a home stager and has taught over 1000 others to use their decorating talents and run their own home staging business in the Staging Diva Home Staging Business Training Program.

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Home Staging Resources
"Staging Diva Ultimate Color Guide: the easy way to pick colors for home staging projects," by Debra Gould, will take away any fear about quickly choosing colors for your clients. Filled with helpful tips and Debra's top picks for staging colors that work in any home. You'll get specific Benjamin Moore color numbers, color palette groups and more! More about Color Guide	"Staging Diva Ultimate Design Guide: Home Staging Tips, Tricks and Floor Plans” contains home staging expert Debra Gould’s secrets for how to stage any room in a home. This must-have resource will boost your design confidence through easy to use ideas brought to life with floor plans and before and after photos from the hundreds of homes Debra has staged. More on Design Guide