Becoming a home stager was a natural evolution for Debbie Fiskum who worked with her husband doing “fix n flips” and rentals in Denver, Colorado before taking the Staging Diva Home Staging Business Training Program and starting her business, Perfect Home Staging Denver.
It didn’t take long for Debbie to learn that there was a future in home staging because through successful staging projects she was steadily educating her market that staging works.
One excellent example is a “fix n flip” she was hired to do for a real estate investor husband and wife pair last month. The wife was sure home staging was an excellent idea but the husband wasn’t so quick to get on board. The home had been beautifully renovated and upgraded and he didn’t see the need to go further before going to market.
Luckily, the wife ended up making the ultimate decision to go ahead and stage the vacant home before putting it up for sale.
Rental furniture and accessories were brought in. Furniture was kept minimal but Debbie splurged on accessories, creating vignettes and “emotional pockets” throughout the home to draw in potential buyers.
To her clients’ delight, the home sold in two and a half weeks, at Christmas time!
That’s all it took to educate the husband about the power of home staging and needless to say, both investors will be staging all of their future investment properties.
“Taking the Staging Diva Program helped me to speak more effectively to agents, investors and homeowners and to convince them of the value of home staging,” writes Debbie. She adds, “I gained insight about marketing my business and that continues to be an ongoing process as I follow Debra on Twitter and keep up with her blog posts. By doing the things Debra recommends in her program, you can build a profitable business.”
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Debra Gould knows how to make money as a home stager and she developed the Staging Diva Home Staging Business Training Program to teach others how to earn a living doing something they love while helping others at the same time.
Technorati Tags: home stager, home staging, staging diva, home staging training, home staging business, staging diva graduate, home staging training
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{ 2 comments… read them below or add one }
Hi Susan, Glad you’re enjoying the blog posts and finding them helpful. I do have a mechanism for Staging Diva students and graduates to send examples of their work which I then turn into articles and feature them widely on the web. You’ll find the link in the last issue of Staging Diva Dispatch.
Yes, I agree 100% with this article. I just finished a job for a realtor that was brand new but vacant. They only wanted it partially staged, so I”m hoping that will be enough to sell. I love the term “emotional pockets” That describes it!
I have an example of an emotional pocket that I would love to share. How do I do that? I really enjoy this website and it is so helpful especially for me as a brand new stager! Thank you! Susan Gillespie – Gillespie Home Staging and Design