Staging Diva Diary — Debra Gould Shares Personal Business Stories

Debra Gould, The Staging Diva shares personal stories and inspiring reflections from her years as an entrepreneur and growing her staging business.

Home Stagers Get Rid of That Negative Label Once and For All

Are you walking around with a destructive label inside your head that determines the choices you make and how you live your life? This week I met “Cynthia” (not her real name) by phone. She has been dabbling at being a home stager. I say “dabbling” because she’s done a few free projects for friends [...]

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Color Consultations: A Behind the Scenes Look From Staging Diva

I love flipping through color books and paint swatches, it totally brightens my mood and gives me energy. Sometimes I bring some of my color books to a client’s home to help them figure out what look and mood they’re drawn to before I recommend paint colors for their home. That is, if I’m doing [...]

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How Home Stagers Can Get Organized for the New Year

Have you ever watched Candice Olson of HGTV’s Divine Design? When she has to pull together an interior design concept from her impressive collection of fabric swatches, tiles, furniture catalogs etc. all within easy reach of her clean desk? We all know that the “reality” in TV “reality shows” is quite scripted and what makes [...]

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Home Stagers, Will You Choose to Realize Your Dream?

What a journey it is becoming a home stager! Many of us are born home stagers, we just don’t realize it for many years. What I mean here is that it’s a journey discovering who we are and what we are meant to do. Along the way, we take hundreds of baby steps that take [...]

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Home Staging Business Perfectionists Need to Make Mistakes Too

Too many home stagers hold themselves and their staging businesses back because they’re afraid to make a mistake. We want everything to be “perfect.” It’s a natural tendency— we don’t want to look foolish, make a mistake or disappoint someone. But here’s the thing, if you’re not making mistakes in your home staging business, then [...]

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Home Staging Controversy or Effective Marketing for Real Estate Broker

Home staging is a powerful part of the real estate industry. In fact as much as a decade ago, Forbes Magazine called home stagers the “dream weavers of the real estate world.” I quite loved that label and quoted it in my very first website for Six Elements Inc., the home staging business I started [...]

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Why Did You Become a Home Stager?

Running your own business is not all tea and roses. It takes work whether you’re a home stager or any other type of entrepreneur. It doesn’t help that the economy has been in such horrible shape over the past few years. But, we’re all living in this economy no matter how we choose to earn [...]

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Home Stagers Pause To Celebrate Your Accomplishments

I recently wrote a post that has struck a chord with my readers called, Is Negative Self Talk Killing Your Home Staging Business? In it I confessed to realizing that I have been operating from a belief that if I don’t keep pushing myself to conquer ever more challenging business situations, my business will stop [...]

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Is Negative Self-Talk Killing Your Home Staging Business?

I talk to hundreds of home stagers during home staging business coaching calls and I’m always struck by how much negative self-talk is going on. In a single 30-minute conversation, I’ll hear someone say “I’m so stupid when it comes to xyz” 4 or 5 times. Imagine how many times they’re saying it to themselves [...]

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Home Stagers, Choose Your Company Name With Care

All new business owners struggle with choosing the right company name, it’s no different for a home stager who needs the right business image.  Here are 4 key considerations when choosing a company name for your home staging business: Is your business name easy-to-say and spell? You really don’t want to have to constantly spell [...]

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Solving 5 Home Stager Media Challenges – Part 2

This is part 2 of a post on solving 5 home stager media challenges. Last week I covered what to do about the first 3: 1. Your phone NOT ringing off the hook after you appear in the media. 2. Your name being spelled wrong or a failure to mention your company name. 3. What [...]

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