Real Estate Trends & How They Effect Home Staging Business and Stagers

Real Estate Trends effect home stagers and the home staging industry. Learn how these impact your staging business now and in the future.

5 Secrets Real Estate Agents Need to Hear From Home Stagers

Home stagers often get frustrated in their home staging marketing efforts to real estate agents. An Ottawa home stager summed up many of our frustrations with this comment on Facebook: “Answer me this….why are real estate agents so cheap they don’t care about VALUE & RESULTS they only care about the cost?!” The shortest answer [...]

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Home Staging Controversy or Effective Marketing for Real Estate Broker

Home staging is a powerful part of the real estate industry. In fact as much as a decade ago, Forbes Magazine called home stagers the “dream weavers of the real estate world.” I quite loved that label and quoted it in my very first website for Six Elements Inc., the home staging business I started [...]

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Home Stagers Make Extra Money with Holiday Decorating

Home stagers, the holiday season is definitely upon us and this means a gradual slow down in your home staging business over the coming weeks. A great way to bring in extra money at this time of year is with holiday decorating. A TV News producer contacted me to appear on camera this week with [...]

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Home Staging Dilemma: Buying vs Renting Furniture To Decorate to Sell

Deborah an interior designer who is in the process of adding home staging to her services (an excellent strategy to recession proof an interior design business) writes: I am about to embark on a home staging project that requires rental furniture. If it turns out that buying furniture would be more cost-effective, would you recommend [...]

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Sad Real Estate Listings

Isn’t it amazing how little care some real estate agents seem to put into their real estate listings? From bad MLS photos to typos in listings, I know most home stagers have seen it all. In the more relaxed spirit of summer, I just saw a funny clip from Ellen which pokes fun at bad [...]

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Home Stager Tips to Educate Real Estate Agents About Home Staging

This is part 3 of a feature on home staging marketing where home stagers learn how to promote their services to real estate agents at an open house. In part 1, I discussed your first objective in using this home staging marketing strategy which is: initiating and starting to build your relationship with the real [...]

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Using Home Staging Photos In Your Portfolio When You Just Give Advice

Recently I posed a staging business dilemma from Leah Fritz of Perfect Place Home Staging about whether it’s OK to use before and after photos for your staging portfolio when you didn’t physically do the work. In Leah’s case, the client staged her home herself based on all the advice Leah provided during a home [...]

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Home Staging Business Challenge: Micro-Managing Real Estate Agent

A real estate agent, who believes in the power of home staging to help real estate listings sell faster, can be a real asset when you’re building your home staging business. Especially in the early days when few people have heard of you yet and getting noticed as the expert home stager in your local [...]

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Home Stagers Demonstrate Staging Expertise With Real Estate Agents

This is part 2 of a feature on home staging marketing strategies, where home stagers learn how to promote their services to real estate agents at an open house. In part 1, I discussed your first objective in using this home staging marketing strategy which was: initiating and starting to build your relationship with the [...]

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Can I Use Home Staging Photos When I Just Did a Staging Consultation?

Staging Diva Graduate Leah Fritz of Perfect Place Home Staging has this staging business dilemma and wonders what she should do. See what you think and add your comments below. “A homeowner I did a home staging consultation for took such excellent detailed notes during our meeting that she was able to execute my whole [...]

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5 Real Estate Agent Warning Signs for Home Stagers

I recently started a series of articles about marketing to real estate agents at their open houses. After all, you have a captive audience to introduce your services and if you handle it well, it can lead to many future home staging projects. Another reason to visit agents at their open houses is to evaluate [...]

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