How to Stage a House — Home Staging Tips From The Expert Staging Diva

Wondering how to stage a house for sale on the real estate market? Check out these tips from home staging expert and industry leader, The Staging Diva.

Home Staging Marketing Lessons From Paint Colors Befitting a Man Cave

Wait until you see what paint company CIL has done to reposition their paint colors for a new audience! It’s a brilliant stroke (pun intended) that I just had to bring to your attention— not only for the marketing genius of it but for the delicious visuals. Are you as passionate about color as I [...]

Read the full article →

Home Stagers Make Extra Money with Holiday Decorating

Home stagers, the holiday season is definitely upon us and this means a gradual slow down in your home staging business over the coming weeks. A great way to bring in extra money at this time of year is with holiday decorating. A TV News producer contacted me to appear on camera this week with [...]

Read the full article →

Provide Home Staging Tips for New Parents, Help Them Cope With Selling

This was the condition of the living room when I arrived to conduct a home staging consultation. I’m standing on the stairs for a bird’s eye view of the scene for you. By the way, that’s a great home staging portfolio photo tip for you. You can get stronger before and after photos to showcase [...]

Read the full article →

Home Stager Deep in Home Staging Debt – Part 2

In my last post I introduced you to home stager Kimberly (not her real name), who had amassed enough home staging furniture and accessories to fill at least ten 2-bedroom condos. She is a wonderfully talented decorator and home stager. Her work looks like it could be in a decorating magazine. In part 2 of [...]

Read the full article →

Home Stager Racks Up $100,000 in Home Staging Debt – Part 1

If you’re a home stager thinking, “Gee, if I had my own home staging inventory I could make all these homes look so much prettier,” you need to read this cautionary tale. Kimberly (not her real name) lives in a major US city and was staging high-end condos, using all her own home staging furniture [...]

Read the full article →

Home Staging Inventory Problems Make Home Stagers Think Twice

Graduates of the Staging Diva Home Staging Business Training Program know that while I teach the pros and cons of having your own home staging inventory, I’m a big fan of not having it. It’s really not necessary to invest tens of thousands of dollars in home staging furniture, art and accessories and I say [...]

Read the full article →

Staging a Home Transforming The Owner

I’ve been writing about how houses actually “speak” to the home stager, suggesting how they are really meant to be presented. Fabulous comments from my readers have prompted me to take yet another angle on this continuing story. Nancy Lee of An OrderLee Home observed, “Not only does every room shout it’s own story to [...]

Read the full article →

Home Staging Dilemma: Buying vs Renting Furniture To Decorate to Sell

Deborah an interior designer who is in the process of adding home staging to her services (an excellent strategy to recession proof an interior design business) writes: I am about to embark on a home staging project that requires rental furniture. If it turns out that buying furniture would be more cost-effective, would you recommend [...]

Read the full article →

Sad Real Estate Listings

Isn’t it amazing how little care some real estate agents seem to put into their real estate listings? From bad MLS photos to typos in listings, I know most home stagers have seen it all. In the more relaxed spirit of summer, I just saw a funny clip from Ellen which pokes fun at bad [...]

Read the full article →

Addicted to Decorating or Born to Be a Home Stager

I’ve been addicted to decorating since I was a kid. I remember insisting that my room be painted a deep turquoise, and my rattan headboard white, because I could totally picture how one would stand out against the other and compliment the pale creamy-yellow duvet. At the risk of revealing my age, I’ll admit it [...]

Read the full article →

Home Stagers Demonstrate Staging Expertise With Real Estate Agents

This is part 2 of a feature on home staging marketing strategies, where home stagers learn how to promote their services to real estate agents at an open house. In part 1, I discussed your first objective in using this home staging marketing strategy which was: initiating and starting to build your relationship with the [...]

Read the full article →

← Previous Entries