Home Staging Business Tips and Training from expert Staging Diva

Home staging industry leader Staging Diva provides FREE business tips and training to help both new and established home stagers succeed in business.

Home Staging Blog and Stager Website Dilemma

When I first started my home staging website in 2002, there were no social media sites like Facebook and Twitter and there was no such thing as a home staging blog. Back then you could put up a fairly static website. It was still important to keep it fresh by adding new pages to keep [...]

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Home Stagers Get Rid of That Negative Label Once and For All

Are you walking around with a destructive label inside your head that determines the choices you make and how you live your life? This week I met “Cynthia” (not her real name) by phone. She has been dabbling at being a home stager. I say “dabbling” because she’s done a few free projects for friends [...]

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Color Consultations: A Behind the Scenes Look From Staging Diva

I love flipping through color books and paint swatches, it totally brightens my mood and gives me energy. Sometimes I bring some of my color books to a client’s home to help them figure out what look and mood they’re drawn to before I recommend paint colors for their home. That is, if I’m doing [...]

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Choosing Home Staging Courses: 5 Money-Wasting Mistakes To Avoid

Creative types getting into the home staging industry often get sucked into wasting hundreds if not thousands of dollars on training by making these 5 common mistakes. Here’s what you want to watch out for: 1. Taking home staging courses from someone who has never been a successful home stager. This is especially common because [...]

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Home Staging Business Dilemma: Targeting the Non Selling House

As you look for ways to boost your home staging business, it’s hard not to notice the For Sale signs in your very own neighborhood and wonder if they don’t offer a home staging marketing opportunity. Many home stagers ask me what to do about houses that are already on the market. Should you approach [...]

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How Home Stagers Can Get Organized for the New Year

Have you ever watched Candice Olson of HGTV’s Divine Design? When she has to pull together an interior design concept from her impressive collection of fabric swatches, tiles, furniture catalogs etc. all within easy reach of her clean desk? We all know that the “reality” in TV “reality shows” is quite scripted and what makes [...]

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5 Secrets Real Estate Agents Need to Hear From Home Stagers

Home stagers often get frustrated in their home staging marketing efforts to real estate agents. An Ottawa home stager summed up many of our frustrations with this comment on Facebook: “Answer me this….why are real estate agents so cheap they don’t care about VALUE & RESULTS they only care about the cost?!” The shortest answer [...]

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Home Stager and Santa’s Little Elf

As a home stager you have many creative talents that can help you make money, especially during the holiday season when there are fewer home sellers looking for our home staging services. Staging Diva Graduate, Monica Bunde of Create Home Staging takes her staging hat off at this time of year and promotes her services [...]

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Home Stagers, Will You Choose to Realize Your Dream?

What a journey it is becoming a home stager! Many of us are born home stagers, we just don’t realize it for many years. What I mean here is that it’s a journey discovering who we are and what we are meant to do. Along the way, we take hundreds of baby steps that take [...]

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Home Staging Business Perfectionists Need to Make Mistakes Too

Too many home stagers hold themselves and their staging businesses back because they’re afraid to make a mistake. We want everything to be “perfect.” It’s a natural tendency— we don’t want to look foolish, make a mistake or disappoint someone. But here’s the thing, if you’re not making mistakes in your home staging business, then [...]

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Is Your Home Staging Blog Built on Someone Else’s Property?

This is  part two of a series. You can catch up at 5 Reasons You Need a Home Staging Blog to get some more of the basics and also read some helpful tips and comments from home staging bloggers in the Staging Diva Community. Today I’m going to tackle where you build your home staging [...]

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