Home Staging Business Dilemma – Home Staging Business Report

Learn from these home staging business dilemmas and challenges faced by real home stagers. Weigh in with your opinions and learn from the solutions.

Home Staging Blog and Stager Website Dilemma

When I first started my home staging website in 2002, there were no social media sites like Facebook and Twitter and there was no such thing as a home staging blog. Back then you could put up a fairly static website. It was still important to keep it fresh by adding new pages to keep [...]

Read the full article →

Home Staging Business Dilemma: Targeting the Non Selling House

As you look for ways to boost your home staging business, it’s hard not to notice the For Sale signs in your very own neighborhood and wonder if they don’t offer a home staging marketing opportunity. Many home stagers ask me what to do about houses that are already on the market. Should you approach [...]

Read the full article →

Is Your Home Staging Blog Built on Someone Else’s Property?

This is  part two of a series. You can catch up at 5 Reasons You Need a Home Staging Blog to get some more of the basics and also read some helpful tips and comments from home staging bloggers in the Staging Diva Community. Today I’m going to tackle where you build your home staging [...]

Read the full article →

Provide Home Staging Tips for New Parents, Help Them Cope With Selling

This was the condition of the living room when I arrived to conduct a home staging consultation. I’m standing on the stairs for a bird’s eye view of the scene for you. By the way, that’s a great home staging portfolio photo tip for you. You can get stronger before and after photos to showcase [...]

Read the full article →

Home Stager Deep in Home Staging Debt – Part 2

In my last post I introduced you to home stager Kimberly (not her real name), who had amassed enough home staging furniture and accessories to fill at least ten 2-bedroom condos. She is a wonderfully talented decorator and home stager. Her work looks like it could be in a decorating magazine. In part 2 of [...]

Read the full article →

Home Stager Racks Up $100,000 in Home Staging Debt – Part 1

If you’re a home stager thinking, “Gee, if I had my own home staging inventory I could make all these homes look so much prettier,” you need to read this cautionary tale. Kimberly (not her real name) lives in a major US city and was staging high-end condos, using all her own home staging furniture [...]

Read the full article →

Why Did You Become a Home Stager?

Running your own business is not all tea and roses. It takes work whether you’re a home stager or any other type of entrepreneur. It doesn’t help that the economy has been in such horrible shape over the past few years. But, we’re all living in this economy no matter how we choose to earn [...]

Read the full article →

Home Staging Dilemma: Prove your worth or cheapen your value?

Recently I posed a home staging business question, Home Stagers When Do You Cut Your Rates? I described various scenarios and what potential clients may say to put pressure on you and asked for feedback from my fellow home stagers. Now it’s time for my thoughts on this subject, plus I’ll share a terrific example [...]

Read the full article →

Home Stagers When Do You Cut Your Rates?

Home stagers are often asked to do free home staging consultations which masquerade as free estimates until you get to the home and are bombarded with very specific questions like: Should I replace the vinyl floor in the kitchen? What do you think of my front porch? Home buyers aren’t going to care about (insert [...]

Read the full article →

Home Staging Inventory Problems Make Home Stagers Think Twice

Graduates of the Staging Diva Home Staging Business Training Program know that while I teach the pros and cons of having your own home staging inventory, I’m a big fan of not having it. It’s really not necessary to invest tens of thousands of dollars in home staging furniture, art and accessories and I say [...]

Read the full article →

Home Staging Dilemma: Buying vs Renting Furniture To Decorate to Sell

Deborah an interior designer who is in the process of adding home staging to her services (an excellent strategy to recession proof an interior design business) writes: I am about to embark on a home staging project that requires rental furniture. If it turns out that buying furniture would be more cost-effective, would you recommend [...]

Read the full article →

← Previous Entries