With the economy on everyone’s lips these days, I hope you’re not interpreting all the “bad” news as reasons to stop marketing your business because a slow housing market makes home staging a very valuable service.
For one quick example of why, think about all the neighborhoods in your area where there are multiple comparable properties for sale. If sellers are educated about the home staging industry, they will be likely to enlist your services to set their property apart from the competition instead of losing money by dropping the list price.
If you stop marketing your business now, those people who need your services won’t be able to find you.
In Course 4 of the Staging Diva Home Staging Business Training Program, I talk about all things marketing including why “one-off” advertising methods like newspaper ads and flyers don’t work. I also share the best marketing techniques to attract clients to your business without breaking your budget. Relationship marketing is one of these methods.
One of the most important things you can do to market your business is to work at building relationships with your potential customers. Relationship marketing costs nothing but time and is probably one of the most effective ways to gain new clients, repeat business and referrals.
So what kind of marketing methods do you use in relationship marketing?
You can start a blog and an electronic newsletter or ezine to begin with. When you commit to sending out a newsletter every month or quarter, and you start blogging a couple times a week, your subscribers are going to start feeling like they know you, and that makes it more likely they’ll acquire your services when they’re looking for a home stager. When you focus on solidifying relationships with your clients (past, present and future) by sharing your knowledge, you’re building trust and we all love to do business with people we trust.
As I mentioned, it doesn’t have to cost anything to put out a newsletter or to keep up a blog, but it does take a great deal of your time. If you want to get started on your own blog or newsletter, or if you’ve already taken the first steps but are having a hard time generating new content, there’s a new Staging Diva product that can help you.
Staging Diva Chronicles: Volume One is a collection of articles I’ve written that you can use for your own learning, to promote the home staging industry and/or for your own self-promotion. You can publish them in your newsletter, post them on your website or use them as blog posts. All you need to do is copy and paste and ensure that the formatting is left in tact to make sure the proper copyright information is displayed, and you’re done!
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Home Staging expert Debra Gould also known as The Staging Diva knows how to make money as a home stager and has taught over 1000 others to use their decorating talents and run their own home staging business in the Staging Diva Home Staging Business Training Program.
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