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You can take the Staging Diva Home Staging Training Program
from home. To Graduate, you need to take five two-hour courses by phone
with Debra Gould or order the recordings. Full course notes provided.
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about Training

"Staging Diva Home Staging Business Quick Start Checklist: 20 Steps to Start Your Home Staging Business" by Debra Gould is a handy TO DO LIST. You'll save time and money by doing things in the right order when you're starting your business. This Quick Start Checklist takes the worry out of what to do first and lets you focus on getting it done. Why reinvent the wheel? Follow the 20 steps in the order they are outlined and you'll have what you need to launch your business.
More on Quick Start Guide

“Staging Diva Home Staging Consultation Checklist with Room-By-Room Client Planning Forms” by Debra Gould takes the guess work out of how to do a home staging consultation and lets you fill in the blanks as you go through a home. You’ll learn the techniques and process the Staging Diva has used successfully in hundreds of homes, and how to avoid doing time wasting and unprofitable reports.
More about Checklist

"Staging Diva Ultimate Guide: Creating The Perfect Portfolio to Sell Your Home Staging Services" by home staging expert Debra Gould will give you the steps to creating a winning home staging portfolio. Whether you're writing a brochure, creating a portfolio album, building a website or your Profile page in the Staging Diva Directory of Home Stagers, this guide will teach you how to write about your talents and get great home staging before and after photos. Filled with tips and tricks, worksheets and more.
More on Portfolio Guide
The Staging Diva Directory of Home Stagers is the fastest
and easiest way to gain an Internet presence for your staging business.
We build your page for you and host it on the high-traffic StagingDiva.com
site so that homeowners and realtors will find you!
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about getting listed

The Staging Diva Network is an online discussion group
for Staging Diva Graduates to share challenges and triumphs. A supportive
community to stay connected with others starting their own staging businesses
and a great place to get questions answered any day of the week!
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about the Network

"Staging Diva Ultimate Color Guide: the easy way
to pick colors for home staging projects," by Debra Gould, will take
away any fear about quickly choosing colors for your clients. Filled with
helpful tips and Debra's top picks for staging colors that work in any
home. You'll get specific Benjamin Moore color numbers, color palette
groups and more!
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about Color Guide
The "Staging Diva Home Staging Business Booster eCourse" will help you stay motivated and keep your business moving forward. When you register, you'll get a weekly business boosting lesson by email every week for 21 weeks. Home Staging expert Debra Gould has been an entrepreneur since 1989 and she has created each lesson to give you practical and concrete steps you can take to build your business. An inspiring quotation is always included to reflect the spirit of that lesson.
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"Home Staging,
a hot growth business", says Entrepreneur Magazine



The Staging Diva Program is the only home staging business
opportunity featured in all three Entrepreneur Magazine's Start Up Guides for the last three years.
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media coverage

Debra Gould's mission is to empower and inspire others
to start and grow their own home staging business. If our products or
services fail to meet your expectations, we'll give you a full refund.
Satisfaction
Guaranteed!

"My first staging project was worth over $8,000. Then, within days of joining the Staging Diva Directory, I got another project to stage a condo worth over $1.8 million. Taking The Staging Diva Training Program and joining the Staging Diva Directory of Home Stagers have been great investments in my business!" Bill McIntosh (BC)
"I got my first real estate staging project within weeks of finishing the Staging Diva Home Staging Training Program and made more money than I used to make in a whole week in my full time job!" Kelley D'Lima (AZ)

"My first project was worth $5,000 and thanks to the Staging Diva Program, I knew how to handle it!" Erin Rhindress (MA)

"After the Staging Diva Courses I made almost $18,000 on my first project and staged another 17 homes in my first year, with an average fee of $10,000 on each! Thank you Debra Gould for all your help and encouragement and giving me a way to quit my previous job and become a full time home stager!" Ken Sater (CA)

"I'm so happy to be starting a new business at the age of 76. I got two staging projects within weeks of completing the Staging Diva Training. Thank you Debra for everything you have done to make my dreams come true!" Jean Smith (FL)

"Starting my own business at the age of 26 is such a dream come true!
I would have never made the leap if I didn't find the Staging Diva
Training Program." Andi Atteberry (CA)

"The Staging Diva Home Staging Business Training Program is a definite 10 on a scale of 1 to 5!" Lucie Quigley (NS)

"Enrolling in the Staging Diva Program is one of the best investments I have ever made. I liked everything about it. By the end of the fifth class I had everything in place to start my home staging business." Michelle Aleff (MN)

"The Staging Diva recordings are straight forward and easy to follow. Because of what I learned I made $4,000 on my first staging project!" LaJeanna Pilant (TX)

"I can't believe I'm getting paid for something that I love to do and that comes so naturally to me." Peggy Depalma (ON)

"You will leave the Staging Diva Program with a written road map to guide your success. This is practical, no-nonsense information on what you need to start your own home staging business. " Jody Thulin (CA)

"I have never been so driven, passionate and totally motivated as I have been since completing the Staging Diva Program. Run, don't walk to your computer to enroll now! You will regret that you didn't do it sooner!" Dane Caldwell (ON)

"The Staging Diva Program gave me the knowledge, power and confidence to quit my job of 8 years and start doing something I have only dreamed of." Heather Ray Ryan (FL)

"The Staging Diva Home Staging Training Program isn't just about Staging - it's about being in BUSINESS and making MONEY and keeping yourself SANE at the same time!" Victoria Willits (MD)

"It was a pleasure taking the Staging Diva Courses and Debra Gould has provided continued encouragement and knowledge during my first year in business. I competed last week with someone who has been staging for 12 years and I got the project!" Gary Baugher (TN)

"The Staging Diva Home Staging Business Training information is invaluable and we appreciate the ongoing support and personal touch that you offer." Adam Luttrell (Tasmania)

"Debra takes away the fear and inserts a 'can do' policy that gives you an extra boost of confidence to start your staging business. I'm so impressed with her integrity and will continue to buy other Staging Diva products. After taking the training I made over $5,000 on my first project!" Debra Rowley (WA)
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Archive for May, 2008
Tuesday, May 13th, 2008
I have a client who has a home in the Shawnee area that needs a home stager. The home is 2000 square feet, furnished and will list for $195,000 - $210,000. This home is planned to be on the market in one to two years.
Shawnee is a rapidly growing city located in the northwest and have two beautiful wildlife refuges. This is a great place to start a home staging business.
We’ve made it really easy for you to apply for this home staging project. Simply complete the form at the Staging Diva Home Staging Project Referral Service.
Be sure to include “Shawnee Staging Project” for the project location in the first line of the form.
If you don’t already have a website or a page on the Staging Diva Directory of Home Stagers, it will be more difficult to win this project. It’s hard to convince a client to hire you over the phone if they can’t see your portfolio.
There is a $250 referral fee but ONLY if you get any paid work through this referral.
Because of all the traffic I get to my two sites, SixElements.com and StagingDiva.com, I get lots of leads on projects from all over Canada, the US, England, Australia, New Zealand, and all over the world! I will only refer them to Staging Diva Graduates.
I generate tons of traffic for anyone listed on the Staging Diva site. Only one good project would more than pay for your entire Staging Diva Training Program plus building and hosting your web page on the high traffic Staging Diva Directory of Home Stagers for an entire year! When clients find you on their own from your listing in the Staging Diva Directory, I do not charge you a referral fee.

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.
Learn more about the Staging Diva Home Staging Training Program.
You can get your company listed in the Staging Diva Directory of Home Stagers. We build your page and all the code to help search engines find you!
Learn more about the Staging Diva Directory of Home Stagers
Technorati Tags: home stager, home staging, home staging business, home staging Shawnee, home staging Kansas, home stager Kansas, home stager Shawnee, home stager Town of Shawnee, staging diva, real estate staging, home staging training, directory of home stagers, home staging directory
Posted in Home Staging Help Wanted | Add your comments »
Monday, May 12th, 2008
I have a client who has a home in the Scottsdale area that needs a home stager soon. The home will go on the market in the Fall. The home is 3750 square feet, furnished and will list for $1,300,000.
Scottsdale has become internationally recognized as a premier, upscale tourist destination, while maintaining its own identity and culture as “The West’s Most Western Town.” This is definitely an ideal place to start a home staging business.
We’ve made it really easy for you to apply for this home staging project. Simply complete the form at the Staging Diva Home Staging Project Referral Service.
Be sure to include “Scottsdale Staging Project” for the project location in the first line of the form.
If you don’t already have a website or a page on the Staging Diva Directory of Home Stagers, it will be more difficult to win this project. It’s hard to convince a client to hire you over the phone if they can’t see your portfolio.
There is a $250 referral fee but ONLY if you get any paid work through this referral.
Because of all the traffic I get to my two sites, SixElements.com and StagingDiva.com, I get lots of leads on projects from all over Canada, the US, England, Australia, New Zealand, and all over the world! I will only refer them to Staging Diva Graduates.
I generate tons of traffic for anyone listed on the Staging Diva site. Only one good project would more than pay for your entire Staging Diva Training Program plus building and hosting your web page on the high traffic Staging Diva Directory of Home Stagers for an entire year! When clients find you on their own from your listing in the Staging Diva Directory, I do not charge you a referral fee.

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.
Learn more about the Staging Diva Home Staging Training Program.
You can get your company listed in the Staging Diva Directory of Home Stagers. We build your page and all the code to help search engines find you!
Learn more about the Staging Diva Directory of Home Stagers
Technorati Tags: home stager, home staging, home staging business, home staging Scottsdale, home staging Arizona, home stager Arizona, home stager Scottsdale, home stager Town of Scottsdale, staging diva, real estate staging, home staging training, directory of home stagers, home staging directory
Posted in Home Staging Help Wanted | Add your comments »
Sunday, May 11th, 2008

I recently stumbled on this very moving passage and wanted to share it with you for Mother’s Day.
And a woman who held a babe against her bosom, said Speak to us of Children.
And he said:
Your children are not your children.
They are the sons and daughters of Life’s longing for itself.
They come through you but not from you,
And though they are with you yet they belong not to you.
You may give them your love but not your thoughts,
For they have their own thoughts.
You may house their bodies but not their souls,
For their souls dwell in the house of tomorrow, which you cannot visit, not even in your dreams.
You may strive to be like them, but seek not to make them like you.
For life goes not backward nor tarries with yesterday.
You are the bows from which your children as living arrows are sent forth.
The archer sees the mark upon the path of the infinite, and He bends you with His might that His arrows may go swift and far.
Let your bending in the archer’s hand be for gladness;
For even as He loves the arrow that flies, so He loves also the bow that is stable.
From: “The Prophet,” by Kahlil Gibran, 1923
I hope your Mother’s Day is filled with love and blessings.

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.
Technorati Tags: home staging, home stager, home staging business, mothers day, Kahlil Gibran, Debra Gould, Staging Diva
Posted in The Staging Diva Diary | Add your comments »
Friday, May 9th, 2008

It’s always been hard for home sellers and real estate agents to locate qualified home stagers. That’s why I get so many requests to recommend a home stager from all over the United States, Canada and as far away as Australia, England, South Africa, New Zealand and even Israel.
The Staging Diva Directory of Home Stagers is heading into it’s third year and I’ve completely redesigned it and added an easier search feature as well as making it better for search engines to find.
Now all a visitor has to do is enter a city, neighborhood, county, province or state into a search box and it will take them right to a list of all the stagers in that area.
Not just a list of names and contact information which really does nothing to build a stager’s business.
Each stager has a complete profile with their logo, personal photo, contact information, list of areas served, 600 words of copy about them, 3 sets of before and after room shots with captions and an extra vignette photo. In other words, it’s a complete portfolio! This approach is important for marketing because prospects need to read about the home stager and see samples of their work before deciding whether to call.
If the home stager listed has their own website, we also provide a link to that from the Staging Diva Directory of Home Stagers.

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.
If you’re a Graduate of the Staging Diva Home Staging Business Training Program, you can get your company listed in the Staging Diva Directory of Home Stagers. We build your page and all the code to help search engines find you!
Learn how to join the Staging Diva Directory of Home Stagers.
Technorati Tags: home staging, home stager, home staging business, directory of home stagers, real estate staging, make money in home staging, Debra Gould, Staging Diva, advice for home stagers
Posted in Staging Diva Announcements | Add your comments »
Friday, May 9th, 2008
I have a client who has a home in the Flint area that needs a home stager immediately. This home is currently on the market. The home is 1400 square feet, furnished and will list for $150,000.
Flint is the fifth largest city in Michigan and has been host to various industries in history such as trading/trapping, lumber, carriages, and automobiles. This is a great place to start a home staging business.
We’ve made it really easy for you to apply for this home staging project. Simply complete the form at the Staging Diva Home Staging Project Referral Service.
Be sure to include “Flint Staging Project” for the project location in the first line of the form.
If you don’t already have a website or a page on the Staging Diva Directory of Home Stagers, it will be more difficult to win this project. It’s hard to convince a client to hire you over the phone if they can’t see your portfolio.
There is a $250 referral fee but ONLY if you get any paid work through this referral.
Because of all the traffic I get to my two sites, SixElements.com and StagingDiva.com, I get lots of leads on projects from all over Canada, the US, England, Australia, New Zealand, and all over the world! I will only refer them to Staging Diva Graduates.
I generate tons of traffic for anyone listed on the Staging Diva site. Only one good project would more than pay for your entire Staging Diva Training Program plus building and hosting your web page on the high traffic Staging Diva Directory of Home Stagers for an entire year! When clients find you on their own from your listing in the Staging Diva Directory, I do not charge you a referral fee.

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.
Learn more about the Staging Diva Home Staging Training Program.
You can get your company listed in the Staging Diva Directory of Home Stagers. We build your page and all the code to help search engines find you!
Learn more about the Staging Diva Directory of Home Stagers
Technorati Tags: home stager, home staging, home staging business, home staging Flint, home staging Michigan, home stager Michigan, home stager Flint, home stager Town of Flint, staging diva, real estate staging, home staging training, directory of home stagers, home staging directory
Posted in Home Staging Help Wanted | Add your comments »
Thursday, May 8th, 2008
I have a client who has a home in the Atlanta area that needs a home stager soon. The home is 2400 square feet, furnished and will list for $250,000. The home will go on the market in July.
Atlanta is the largest city in Georgia and has an expansive metro area. It’s an ideal place to start a home staging business.
We’ve made it really easy for you to apply for this home staging project. Simply complete the form at the Staging Diva Home Staging Project Referral Service.
Be sure to include “Atlanta Staging Project” for the project location in the first line of the form.
If you don’t already have a website or a page on the Staging Diva Directory of Home Stagers, it will be more difficult to win this project. It’s hard to convince a client to hire you over the phone if they can’t see your portfolio.
There is a $250 referral fee but ONLY if you get any paid work through this referral.
Because of all the traffic I get to my two sites, SixElements.com and StagingDiva.com, I get lots of leads on projects from all over Canada, the US, England, Australia, New Zealand, and all over the world! I will only refer them to Staging Diva Graduates.
I generate tons of traffic for anyone listed on the Staging Diva site. Only one good project would more than pay for your entire Staging Diva Training Program plus building and hosting your web page on the high traffic Staging Diva Directory of Home Stagers for an entire year! When clients find you on their own from your listing in the Staging Diva Directory, I do not charge you a referral fee.

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.
Learn more about the Staging Diva Home Staging Training Program.
You can get your company listed in the Staging Diva Directory of Home Stagers. We build your page and all the code to help search engines find you!
Learn more about the Staging Diva Directory of Home Stagers
Technorati Tags: home stager, home staging, home staging business, home staging Atlanta, home staging Georgia, home stager Atlanta, home stager Georgia, home stager Town of Atlanta, staging diva, real estate staging, home staging training, directory of home stagers, home staging directory
Posted in Home Staging Help Wanted | Add your comments »
Thursday, May 1st, 2008
After staging tens of millions of dollars worth of real estate and teaching over 800 others around the world how to start a home staging business, I have created the following list of skills and talents I feel a professional home stager should have.
I developed this list by observing my students who were the most successful in building their own real estate staging business.
1. A talent for decorating and working with color.
You should be a creative individual, have a sense of space and be visual. I am not saying you need to be a trained Interior Designer or trained Decorator to be a Home Stager.
If you have a talent for it, it comes naturally. No amount of training can substitute for raw talent.
2. An interest in real estate.
You have to love looking at homes. One of the homework assignments I give in the Staging Diva Home Staging Business Training Program is to go and visit open houses and pretend the home belongs to your client. To test your powers of observation and ability to see how things can be improved, walk through the house and think about what changes you would recommend in each room. It’s an excellent way to see if you have an innate sense for home staging.
3. Organizational Skills.
You need to be very organized and be able to pay attention to detail because it is the details in the house that make a difference in a home staging project. Often times clients are emotionally attached to the house and all its possessions, and they cannot look at it with the same objective eye that a professional can.
When visiting clients’ homes, you are going to walk into some of the most chaotic environments. You will be surprised at how many people live— no matter whether they are rich or poor, or the price of their house.
You have to be somebody who innately likes to create order out of chaos.
4. Work well under pressure.
You must be able to work under very tight time lines. Few people call me 6 months before they are going to sell the house. Most call me one to two weeks before they are listing their home, or when it is already on the market. That doesn’t leave much time to complete the transformation.
5. Work well with others.
You need to be comfortable dealing with different types of people and with people who are often under stress, because selling a home can be very stressful. Many times, I deal with couples who are divorcing or somebody has died or somebody is getting transferred.
Part of what makes a good Home Stager is being able to walk in to any situation and calm the person down. You are bringing proven experience to the table to help the homeowners expedite the selling process. It is a valuable service to be able to help someone through this stressful situation and break it down for them into manageable chunks.
This skill also comes into play when you are coordinating the activities of painters, handymen, furniture rental companies and cleaners as I had to do for the house pictured above. This family room in the basement was completely transformed, along with the rest of the house, over a two week period.
The danger of undervaluing your natural talent
Often times, individuals take for granted the things that they just naturally do well and assume that everyone else knows how to do those things too. But they don’t, as evidenced by the millions of really ugly homes for sale all over the world.
Building a business around your innate skills dramatically increases your chances of success. If you feel like you have some or all of the above-mentioned skills, use your natural talents to seize the opportunity to make a living and a life doing what you love.

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Entrepreneur and Home Staging expert Debra Gould, The Staging Diva, knows how to make money as a home stager. Discover her secrets to business success in the Staging Diva Home Staging Business Training Program.
Free quiz to see if a home staging business is right for you
Technorati Tags: home staging, home stager, home staging business, real estate staging, make money in home staging, Debra Gould, Staging Diva, advice for home stagers
Posted in Home Staging Business Tips & Training, The Staging Diva Diary | 2 Comments »
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