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You can take the Staging Diva Home Staging Training Program
from home. To Graduate, you need to take five two-hour courses by phone
with Debra Gould or order the recordings. Full course notes provided.
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"Staging Diva Home Staging Business Quick Start Checklist: 20 Steps to Start Your Home Staging Business" by Debra Gould is a handy TO DO LIST. You'll save time and money by doing things in the right order when you're starting your business. This Quick Start Checklist takes the worry out of what to do first and lets you focus on getting it done. Why reinvent the wheel? Follow the 20 steps in the order they are outlined and you'll have what you need to launch your business.
More on Quick Start Guide

“Staging Diva Home Staging Consultation Checklist with Room-By-Room Client Planning Forms” by Debra Gould takes the guess work out of how to do a home staging consultation and lets you fill in the blanks as you go through a home. You’ll learn the techniques and process the Staging Diva has used successfully in hundreds of homes, and how to avoid doing time wasting and unprofitable reports.
More about Checklist

"Staging Diva Ultimate Guide: Creating The Perfect Portfolio to Sell Your Home Staging Services" by home staging expert Debra Gould will give you the steps to creating a winning home staging portfolio. Whether you're writing a brochure, creating a portfolio album, building a website or your Profile page in the Staging Diva Directory of Home Stagers, this guide will teach you how to write about your talents and get great home staging before and after photos. Filled with tips and tricks, worksheets and more.
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The Staging Diva Directory of Home Stagers is the fastest
and easiest way to gain an Internet presence for your staging business.
We build your page for you and host it on the high-traffic StagingDiva.com
site so that homeowners and realtors will find you!
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about getting listed

The Staging Diva Network is an online discussion group
for Staging Diva Graduates to share challenges and triumphs. A supportive
community to stay connected with others starting their own staging businesses
and a great place to get questions answered any day of the week!
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about the Network

"Staging Diva Ultimate Color Guide: the easy way
to pick colors for home staging projects," by Debra Gould, will take
away any fear about quickly choosing colors for your clients. Filled with
helpful tips and Debra's top picks for staging colors that work in any
home. You'll get specific Benjamin Moore color numbers, color palette
groups and more!
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about Color Guide
The "Staging Diva Home Staging Business Booster eCourse" will help you stay motivated and keep your business moving forward. When you register, you'll get a weekly business boosting lesson by email every week for 21 weeks. Home Staging expert Debra Gould has been an entrepreneur since 1989 and she has created each lesson to give you practical and concrete steps you can take to build your business. An inspiring quotation is always included to reflect the spirit of that lesson.
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"Home Staging,
a hot growth business", says Entrepreneur Magazine



The Staging Diva Program is the only home staging business
opportunity featured in all three Entrepreneur Magazine's Start Up Guides for the last three years.
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Debra Gould's mission is to empower and inspire others
to start and grow their own home staging business. If our products or
services fail to meet your expectations, we'll give you a full refund.
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"My first staging project was worth over $8,000. Then, within days of joining the Staging Diva Directory, I got another project to stage a condo worth over $1.8 million. Taking The Staging Diva Training Program and joining the Staging Diva Directory of Home Stagers have been great investments in my business!" Bill McIntosh (BC)
"I got my first real estate staging project within weeks of finishing the Staging Diva Home Staging Training Program and made more money than I used to make in a whole week in my full time job!" Kelley D'Lima (AZ)

"My first project was worth $5,000 and thanks to the Staging Diva Program, I knew how to handle it!" Erin Rhindress (MA)

"After the Staging Diva Courses I made almost $18,000 on my first project and staged another 17 homes in my first year, with an average fee of $10,000 on each! Thank you Debra Gould for all your help and encouragement and giving me a way to quit my previous job and become a full time home stager!" Ken Sater (CA)

"I'm so happy to be starting a new business at the age of 76. I got two staging projects within weeks of completing the Staging Diva Training. Thank you Debra for everything you have done to make my dreams come true!" Jean Smith (FL)

"Starting my own business at the age of 26 is such a dream come true!
I would have never made the leap if I didn't find the Staging Diva
Training Program." Andi Atteberry (CA)

"The Staging Diva Home Staging Business Training Program is a definite 10 on a scale of 1 to 5!" Lucie Quigley (NS)

"Enrolling in the Staging Diva Program is one of the best investments I have ever made. I liked everything about it. By the end of the fifth class I had everything in place to start my home staging business." Michelle Aleff (MN)

"The Staging Diva recordings are straight forward and easy to follow. Because of what I learned I made $4,000 on my first staging project!" LaJeanna Pilant (TX)

"I can't believe I'm getting paid for something that I love to do and that comes so naturally to me." Peggy Depalma (ON)

"You will leave the Staging Diva Program with a written road map to guide your success. This is practical, no-nonsense information on what you need to start your own home staging business. " Jody Thulin (CA)

"I have never been so driven, passionate and totally motivated as I have been since completing the Staging Diva Program. Run, don't walk to your computer to enroll now! You will regret that you didn't do it sooner!" Dane Caldwell (ON)

"The Staging Diva Program gave me the knowledge, power and confidence to quit my job of 8 years and start doing something I have only dreamed of." Heather Ray Ryan (FL)

"The Staging Diva Home Staging Training Program isn't just about Staging - it's about being in BUSINESS and making MONEY and keeping yourself SANE at the same time!" Victoria Willits (MD)

"It was a pleasure taking the Staging Diva Courses and Debra Gould has provided continued encouragement and knowledge during my first year in business. I competed last week with someone who has been staging for 12 years and I got the project!" Gary Baugher (TN)

"The Staging Diva Home Staging Business Training information is invaluable and we appreciate the ongoing support and personal touch that you offer." Adam Luttrell (Tasmania)

"Debra takes away the fear and inserts a 'can do' policy that gives you an extra boost of confidence to start your staging business. I'm so impressed with her integrity and will continue to buy other Staging Diva products. After taking the training I made over $5,000 on my first project!" Debra Rowley (WA)
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Archive for March, 2008
Monday, March 31st, 2008

Home stagers often have trouble sourcing attractive art to rent to their clients when they’re decorating their homes to sell.
Once you take down the photos, diplomas, hunting trophies and religious items that have no place in a home when it’s on the real estate market, there’s often little left to work with.
Finding appropriate art that will enhance the home without taking over and getting it in the size and framing needed has been challenging until now. I created the Staging Diva Home Staging Art Shop to make this easier and I’ve created specific art galleries for every key room in the house. So you don’t have to wonder if a particular work of art is more appropriate for a master bedroom or dining room for example.
My goal was to take the mystery out of using art for home staging and make it easy for home stagers to earn passive income renting and re-renting pieces from their art collection out to home sellers or their real estate agents.
The Staging Diva Art Shop allows you to order online, preview how the work of art will look in a particular frame and matting, see it against different wall colors and more. There’s also an option to print the work in a variety of sizes on canvas to have a gallery wrap rather than a frame.
Visit the Staging Diva Home Staging Art Shop and don’t forget to sign up for your free copy of The Staging Diva’s Top Ten Tips for Using Art In Home Staging!

Debra Gould, The Staging Diva
President, Six Elements Inc.
Debra Gould, creator of the Staging Diva Home Staging Training Program, has staged millions of dollars worth of real estate, including seven of her own homes. Debra is the President of Six Elements which offers Home Staging, Interior Redesign and Color Consulting services, as well as the StagingDiva.com website.
Gould has gained international recognition and has been featured in major media in the US and Canada including: HGTV, CNN Money, CBC National News, CBS Radio, GlobalTV, CityTV, The Wall Street Journal, Womanís Day, Reader’s Digest and more.
Technorati Tags: home staging, house staging, home stager, real estate staging, real estate enhancement, art for home staging, renting art, art for home stagers, art for staging, home staging art gallery, decorate to sell, home staging art shop, sell homes fast, house fluffing, Staging Diva, Debra Gould
Posted in Home Staging Business Tips & Training, Staging Diva Announcements | 1 Comment »
Wednesday, March 26th, 2008
Simplicity is the essence of great real estate staging. When it is over contrived it fails miserably in it’s mission of romancing the prospective home buyer.
Must we continue to see tea trays carefully perched at a forty five degree angle at the end of a bed? Or towels in a bathroom with a star fish or other shell placed on top? Is that to evoke a relaxed mood?
I saw a staging segment on TV awhile back. The staging team actually hung tassels around hand towels and emptied lentils onto charger plates on the dining room table as a decorative touch.
Are prospective home buyers to think the family lives this way? Are they to immediately imagine themselves living that way in such a dream home and want it for themselves too?
“Oh honey, don’t forget to put that shell back after you dry off from the shower!”
Why not just run a special headline across the agent’s feature sheet that says, “Notice the special details to delight and surprise you in every room, because this home has been decorated to make you pay as much as possible for it.”
Homeowners, home buyers, agents, fellow stagers: reply back with comments on your pet peeves and the Stupid Staging Tricks you’ve seen. I’d like to assemble a list of bad staging ideas to share with those who would like to effectively decorate homes to sell quickly and for top dollar— without insulting home buyers intelligence!

Debra Gould, The Staging Diva
President, Six Elements Inc. Home Staging
Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of the Staging Diva Home Staging Business Training Program with 700+ Graduates worldwide. She is the author of “Staging Diva Ultimate Color Guide: The Easy Way to Pick Colors for Home Staging Projects”, and “Staging Diva Ultimate Guide: Creating The Perfect Portfolio to Sell Your Home Staging Services”.
Technorati Tags: home stager, home staging, real estate staging, stupid staging tricks, staging tricks, home staging business, home staging consultation, how to stage, Staging Diva, Debra Gould
Posted in Home Staging Business Tips & Training, The Staging Diva Diary | 22 Comments »
Tuesday, March 25th, 2008
Many home stagers worry that they’ll forget some of the details they need to cover with a homeowner or real estate agent during a home staging consultation. Or they aren’t sure how to best organize the meeting, what to bring and how to best present their ideas in a way that won’t offend their clients.
After all, we’re going into someone’s home with the express purpose of changing it before they list the house for sale. That can raise some sensitive issues that need to be handled diplomatically.
I created the “Staging Diva Home Staging Consultation Checklist With Room-by-Room Client Planning Forms” to give stagers a tool to make home staging consultations easier, less stressful and more profitable.
This tool is really two products in one.
The first part guides you through how I do a home staging consultation based on the hundreds of homes I’ve staged over the last five years. I take you through:
- what you should consider before the meeting
- what you should bring with you
- how to start the consultation
- the process I use as I go through a client’s home
- how to end the meeting
In the second part of this new tool, the Room-by-Room Client Planning Forms, I give you exactly that. I’ve set it up so all you have to do is put your own logo and contact information on the cover of the planning forms section and then photocopy the rest.
I’ve given you forms/checklists to fill out for every room in the house! There are different pages for the:
- living room
- dining room
- kitchen
- master bedroom
- 3 additional bedrooms
- powder room
- 3 bathrooms
- play room
- home office
- family room
- den
- basement
- attic
- garage
- front porch
- exterior
- overall home
- suggestions for showings
You can fill these Room-by-Room Client Planning Forms out yourself or let your client do it as you go room by room during your home staging consultation. Another way to use the forms is to just have your own copy that you refer to as you go along helping you stay organized and making sure you don’t miss anything you should be discussing in a particular room.
If you or your client fills out the forms as you go through the home, you’ll have a professional looking and complete document to leave with the homeowner at the end of your meeting. This puts an end to the time wasting and unprofitable task of typing up a report of your recommendations after the fact. Besides, anyone with a non-selling home already on the market, or anyone about to list with lots to do to get ready, doesn’t want to wait the day or two it would take to get your report. They want immediate solutions and this tool allows you to meet this need.
And no more worrying that you’ll forget some of the details as you go through a house. It’s all laid out for you step-by-step, all you have to do is fill in the blanks!
Learn more about Staging Diva Home Staging Consultation Checklist With Room-by-Room Client Planning Forms.

Debra Gould, The Staging Diva
President, Six Elements Inc. Home Staging
Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of the Staging Diva Home Staging Business Training Program with 700+ Graduates worldwide. She is the author of “Staging Diva Ultimate Color Guide: The Easy Way to Pick Colors for Home Staging Projects”, and “Staging Diva Ultimate Guide: Creating The Perfect Portfolio to Sell Your Home Staging Services”.
Debra also offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar.
Technorati Tags: Debra Gould, home stager, home staging, home staging business, home staging consultation, home staging guide, how to stage, real estate staging, staging checklist, Staging Diva
Posted in Home Staging Business Tips & Training, Staging Diva Announcements | Add your comments »
Wednesday, March 19th, 2008
I have a client who has a home in the Galloway Township area that needs a home stager immediately. The home is 2300 square feet, furnished, and will be listed soon at $350,000.
Galloway Township is located in Atlantic County, New Jersey. Being the largest municipality in New Jersey, it is an ideal place to start a home staging business.
We’ve made it really easy for you to apply for this home staging project. Simply complete the form at the new Staging Diva Home Staging Project Referral Service.
Be sure to include “Galloway Township Staging Project” for the project location in the first line of the form.
If you don’t already have a website or a page on the Staging Diva Directory of Home Stagers, it will be more difficult to win this project. It’s hard to convince a client to hire you over the phone if they can’t see your portfolio.
There is a $250 referral fee but ONLY if you get any paid work through this referral.
Because of all the traffic I get to my two sites, SixElements.com and StagingDiva.com, I get lots of leads on projects from all over Canada and the US and even in England and South Africa! I will only refer them to Staging Diva Graduates.
I generate tons of traffic for anyone listed on the Staging Diva site. Only one good project would more than pay for your entire Staging Diva Training Program plus building and hosting your web page on the high traffic Staging Diva Directory of Home Stagers for an entire year! When clients find you on their own from your listing in the Staging Diva Directory, I do not charge you a referral fee.

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.
Learn more about the Staging Diva Home Staging Training Program.
You can get your company listed in the Staging Diva Directory of Home Stagers. We build your page and all the code to help search engines find you!
Learn more about the Staging Diva Directory of Home Stagers
Technorati Tags: home stager, home staging, home staging business, home staging Galloway Township, home staging New Jersey, home stager Galloway Township, home stager New Jersey, home stager Town of Galloway Township, staging diva, real estate staging, home staging training, directory of home stagers, home staging directory
Posted in Home Staging Help Wanted | Add your comments »
Tuesday, March 18th, 2008
I have a client who has a home in the Wellington area that needs a home stager urgently. The home is 1000 square feet, empty and is listed at $330,000.
Since it’s vacant this is the kind of project that would more than pay for all your Staging Diva Home Staging Business Training!
Wellington is the capital of New Zealand. With almost a half million residents, it is an ideal place to start a home staging business.
We’ve made it really easy for you to apply for this home staging project. Simply complete the form at the new Staging Diva Home Staging Project Referral Service.
Be sure to include “Wellington Staging Project” for the project location in the first line of the form.
If you don’t already have a website or a page on the Staging Diva Directory of Home Stagers, it will be more difficult to win this project. It’s hard to convince a client to hire you over the phone if they can’t see your portfolio.
There is a $250 referral fee but ONLY if you get any paid work through this referral.
Because of all the traffic I get to my two sites, SixElements.com and StagingDiva.com, I get lots of leads on projects from all over Canada and the US and even in England and South Africa! I will only refer them to Staging Diva Graduates.
I generate tons of traffic for anyone listed on the Staging Diva site. Only one good project would more than pay for your entire Staging Diva Training Program plus building and hosting your web page on the high traffic Staging Diva Directory of Home Stagers for an entire year! When clients find you on their own from your listing in the Staging Diva Directory, I do not charge you a referral fee.

Debra Gould, The Staging Diva ®
President, Six Elements Inc. Home Staging
Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.
Learn more about the Staging Diva Home Staging Training Program.
You can get your company listed in the Staging Diva Directory of Home Stagers. We build your page and all the code to help search engines find you!
Learn more about the Staging Diva Directory of Home Stagers
Technorati Tags: home stager, home staging, home staging business, home staging Wellington, home staging New Zealand, home stager Wellington, home stager New Zealand, home stager Town of Wellington, staging diva, real estate staging, home staging training, directory of home stagers, home staging directory
Posted in Home Staging Help Wanted | Add your comments »
Tuesday, March 18th, 2008
I have a client who has a home in the McHenry area that needs a home stager urgently. The home is 1100 square feet, furnished and is listed at $260,000.
McHenry is located Northwest of Chicago. With Chicago having almost 3 million residents, it’s an ideal place to start a home staging business.
We’ve made it really easy for you to apply for this home staging project. Simply complete the form at the new Staging Diva Home Staging Project Referral Service.
Be sure to include “McHenry Staging Project” for the project location in the first line of the form.
If you don’t already have a website or a page on the Staging Diva Directory of Home Stagers, it will be more difficult to win this project. It’s hard to convince a client to hire you over the phone if they can’t see your portfolio.
There is a $250 referral fee but ONLY if you get any paid work through this referral.
Because of all the traffic I get to my two sites, SixElements.com and StagingDiva.com, I get lots of leads on projects from all over Canada and the US and even in England and South Africa! I will only refer them to Staging Diva Graduates.
I generate tons of traffic for anyone listed on the Staging Diva site. Only one good project would more than pay for your entire Staging Diva Training Program plus building and hosting your web page on the high traffic Staging Diva Directory of Home Stagers for an entire year! When clients find you on their own from your listing in the Staging Diva Directory, I do not charge you a referral fee.

Debra Gould, The Staging Diva ®
President, Six Elements Inc. Home Staging
Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.
Learn more about the Staging Diva Home Staging Training Program.
You can get your company listed in the Staging Diva Directory of Home Stagers. We build your page and all the code to help search engines find you!
Learn more about the Staging Diva Directory of Home Stagers
Technorati Tags: home stager, home staging, home staging business, home staging McHenry, home staging Illinois, home stager McHenry, home stager Illinois, home stager Town of McHenry, staging diva, real estate staging, home staging training, directory of home stagers, home staging directory
Posted in Home Staging Help Wanted | Add your comments »
Tuesday, March 18th, 2008
I have a client who has a home in the Hartly area that needs a home stager urgently. The home is 1900 square feet, empty and is already listed at $228,500.
Since it’s vacant this is the kind of project that would more than pay for all your Staging Diva Home Staging Business Training!
Hartly is located in Kent County. With Kent County being a part of the Dover Metro Statistical Area, it is an ideal place to start a home staging business.
We’ve made it really easy for you to apply for this home staging project. Simply complete the form at the new Staging Diva Home Staging Project Referral Service.
Be sure to include “Hartly Staging Project” for the project location in the first line of the form.
If you don’t already have a website or a page on the Staging Diva Directory of Home Stagers, it will be more difficult to win this project. It’s hard to convince a client to hire you over the phone if they can’t see your portfolio.
There is a $250 referral fee but ONLY if you get any paid work through this referral.
Because of all the traffic I get to my two sites, SixElements.com and StagingDiva.com, I get lots of leads on projects from all over Canada and the US and even in England and South Africa! I will only refer them to Staging Diva Graduates.
I generate tons of traffic for anyone listed on the Staging Diva site. Only one good project would more than pay for your entire Staging Diva Training Program plus building and hosting your web page on the high traffic Staging Diva Directory of Home Stagers for an entire year! When clients find you on their own from your listing in the Staging Diva Directory, I do not charge you a referral fee.

Debra Gould, The Staging Diva ®
President, Six Elements Inc. Home Staging
Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.
Learn more about the Staging Diva Home Staging Training Program.
You can get your company listed in the Staging Diva Directory of Home Stagers. We build your page and all the code to help search engines find you!
Learn more about the Staging Diva Directory of Home Stagers
Technorati Tags: home stager, home staging, home staging business, home staging Hartly, home staging Delaware, home stager Hartly, home stager Delaware, home stager Town of Hartly, staging diva, real estate staging, home staging training, directory of home stagers, home staging directory
Posted in Home Staging Help Wanted | Add your comments »
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