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You can take the Staging Diva Home Staging Training Program from home. To Graduate, you need to take five two-hour courses by phone with Debra Gould or order the recordings. Full course notes provided.

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"Staging Diva Home Staging Business Quick Start Checklist: 20 Steps to Start Your Home Staging Business" by Debra Gould is a handy TO DO LIST. You'll save time and money by doing things in the right order when you're starting your business. This Quick Start Checklist takes the worry out of what to do first and lets you focus on getting it done. Why reinvent the wheel? Follow the 20 steps in the order they are outlined and you'll have what you need to launch your business.

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“Staging Diva Home Staging Consultation Checklist with Room-By-Room Client Planning Forms” by Debra Gould takes the guess work out of how to do a home staging consultation and lets you fill in the blanks as you go through a home. You’ll learn the techniques and process the Staging Diva has used successfully in hundreds of homes, and how to avoid doing time wasting and unprofitable reports.

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home staging portfolio guide

"Staging Diva Ultimate Guide: Creating The Perfect Portfolio to Sell Your Home Staging Services" by home staging expert Debra Gould will give you the steps to creating a winning home staging portfolio. Whether you're writing a brochure, creating a portfolio album, building a website or your Profile page in the Staging Diva Directory of Home Stagers, this guide will teach you how to write about your talents and get great home staging before and after photos. Filled with tips and tricks, worksheets and more.

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The Staging Diva Directory of Home Stagers is the fastest and easiest way to gain an Internet presence for your staging business. We build your page for you and host it on the high-traffic StagingDiva.com site so that homeowners and realtors will find you!
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The Staging Diva Network is an online discussion group for Staging Diva Graduates to share challenges and triumphs. A supportive community to stay connected with others starting their own staging businesses and a great place to get questions answered any day of the week!

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"Staging Diva Ultimate Color Guide: the easy way to pick colors for home staging projects," by Debra Gould, will take away any fear about quickly choosing colors for your clients. Filled with helpful tips and Debra's top picks for staging colors that work in any home. You'll get specific Benjamin Moore color numbers, color palette groups and more!

 

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The "Staging Diva Home Staging Business Booster eCourse" will help you stay motivated and keep your business moving forward. When you register, you'll get a weekly business boosting lesson by email every week for 21 weeks. Home Staging expert Debra Gould has been an entrepreneur since 1989 and she has created each lesson to give you practical and concrete steps you can take to build your business. An inspiring quotation is always included to reflect the spirit of that lesson.

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"Home Staging, a hot growth business", says Entrepreneur Magazine







The Staging Diva Program is the only home staging business opportunity featured in all three Entrepreneur Magazine's Start Up Guides for the last three years.
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Debra Gould's mission is to empower and inspire others to start and grow their own home staging business. If our products or services fail to meet your expectations, we'll give you a full refund.

Satisfaction Guaranteed!

"My first staging project was worth over $8,000. Then, within days of joining the Staging Diva Directory,  I got another project to stage a condo worth over $1.8 million. Taking The Staging Diva Training Program and joining the Staging Diva Directory of Home Stagers have been great investments in my business!"  Bill McIntosh (BC)

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"I got my first real estate staging project within weeks of finishing the Staging Diva Home Staging Training Program and made more money than I used to make in a whole week in my full time job!" Kelley D'Lima (AZ)

"My first project was worth $5,000 and thanks to the Staging Diva Program, I knew how to handle it!" Erin Rhindress (MA)

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"After the Staging Diva Courses I made almost $18,000 on my first project and staged another 17 homes in my first year, with an average fee of $10,000 on each! Thank you Debra Gould for all your help and encouragement and giving me a way to quit my previous job and become a full time home stager!" Ken Sater (CA)

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"I'm so happy to be starting a new business at the age of 76. I got two staging projects within weeks of completing the Staging Diva Training. Thank you Debra for everything you have done to make my dreams come true!" Jean Smith (FL)

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"Starting my own business at the age of 26 is such a dream come true!   I would have never made the leap if I didn't find the Staging Diva   Training Program." Andi Atteberry (CA)

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"The Staging Diva Home Staging Business Training Program is a definite 10 on a scale of 1 to 5!" Lucie Quigley (NS)

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"Enrolling in the Staging Diva Program is one of the best investments I have ever made. I liked everything about it. By the end of the fifth class I had everything in place to start my home staging business." Michelle Aleff (MN)

"The Staging Diva recordings are straight forward and easy to follow. Because of what I learned I made $4,000 on my first staging project!" LaJeanna Pilant (TX)

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"I can't believe I'm getting paid for something that I love to do and that comes so naturally to me." Peggy Depalma (ON)

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"You will leave the Staging Diva Program with a written road map to guide your success. This is practical, no-nonsense information on what you need to start your own home staging business. " Jody Thulin (CA)

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"I have never been so driven, passionate and totally motivated as I have been since completing the Staging Diva Program. Run, don't walk to your computer to enroll now! You will regret that you didn't do it sooner!" Dane Caldwell (ON)

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"The Staging Diva Program gave me the knowledge, power and confidence to quit my job of 8 years and start doing something I have only dreamed of." Heather Ray Ryan (FL)

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"The Staging Diva Home Staging Training Program isn't just about Staging - it's about being in BUSINESS and making MONEY and keeping yourself SANE at the same time!" Victoria Willits (MD)

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"It was a pleasure taking the Staging Diva Courses and Debra Gould has provided continued encouragement and knowledge during my first year in business. I competed last week with someone who has been staging for 12 years and I got the project!" Gary Baugher (TN)

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"The Staging Diva Home Staging Business Training information is invaluable and we appreciate the ongoing support and personal touch that you offer." Adam Luttrell (Tasmania)

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"Debra takes away the fear and inserts a 'can do' policy that gives you an extra boost of confidence to start your staging business. I'm so impressed with her integrity and will continue to buy other Staging Diva products. After taking the training I made over $5,000 on my first project!" Debra Rowley (WA)

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Archive for January, 2008

More baby boomers than ever looking to reinvent their lives

Sunday, January 27th, 2008

when life takes a left turnIf you’ve been itching to reinvent your life and do something that reflects your real talents, I hope you will do whatever is necessary to seize the opportunity. Changing your job, career, or lifestyle may take some work. But if you truly follow your passion, the effort will provide infinitely positive results.

Do you want your life to look the same as it does now next year?

According to a study reported in Prevention Magazine, “79% of baby boomers expect to work at least part-time well into their golden years.” The study revealed that “a growing number of adults are looking at their 40s, 50s, and 60s as the right time to start fresh in an entirely new field.”

Craving a more fulfilling and meaningful career is one area of focus during midlife adjustment. This is the time closet authors, entrepreneurs, musicians or artists begin thinking about careers to match their passion for life.

Women are well represented in this trend, with more women than ever using their midlife as a springboard to experience positive career transformations. Most often, these women want to create something that has the ability to help others while at the same time helping themselves.

According to Entrepreneur Magazine, one of the best high-growth service businesses is Home Staging. This business is particularly attractive to individuals with a passion for decorating and an interest in real estate. Home Staging is a very low cost business to start because business owners do not need to invest in inventory or a retail location. And, with the slowing U.S. real estate market, the need for home staging services will grow as desperate home sellers look for other marketing solutions to avoid the significant price cuts recommended by their agents.

Home Stagers work with a variety of clients, and no matter what the client’s circumstances, these services often make a huge difference in the lives of their clients. Reasons for selling a house vary greatly, but often real estate sellers have to sell and sell quickly because of personal, financial or medical issues.

For example, many sellers are couples going through a divorce. It is often a huge relief to them when an independent third party makes the decisions about what should be done to get the house ready for sale. They appreciate that the professional home stager has no vested interest in either the husband or wife’s point of view.

One of my clients was a couple that had decided to split. They were trapped living together for over eight months because they couldn’t sell their home and get their money out to move on with their lives. It was unhealthy for them and especially bad for their son, who was actually the woman’s from a prior marriage. Imagine all the tension in that home, combined with the pressures of having to keep it showing-ready day after day! They called me in to stage their property and then sold within the month, earning enough to each go their separate ways and buy something else (even after paying me over $2000 for my time).

I love the creativity of staging and how lucrative it is, but I also get a huge sense of satisfaction from helping people (something I didn’t get in my prior career as a marketing consultant for Fortune 500 companies).

debra

Debra Gould, The Staging Diva
President, Six Elements Inc. Home Staging

Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of the Staging Diva Home Staging Business Training Program with 700+ Graduates worldwide. She is the author of “Staging Diva Ultimate Color Guide: The Easy Way to Pick Colors for Home Staging Projects”, and “Staging Diva Ultimate Guide: Creating The Perfect Portfolio to Sell Your Home Staging Services”.

small_orange_circle.gifLearn more about how the Staging Diva Training Program can help you reninvent your life

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Home Stager Needed In Heathsville, Virginia

Wednesday, January 23rd, 2008

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I have a client who has a home in the Heathsville area that needs a home stager soon. The home is over 3000 square feet, furnished and is listed at $500,000.

Heathsville is located on the Northern Neck peninsula and is part of the Northern Neck George Washington Birthplace AVA winemaking appellation. It’s an ideal place to start a home staging business.

We’ve made it really easy for you to apply for this home staging project. Simply complete the form at the new Staging Diva Home Staging Project Referral Service.

Be sure to include “Heathsville Staging Project” for the project location in the first line of the form.

If you don’t already have a website or a page on the Staging Diva Directory of Home Stagers, it will be more difficult to win this project. It’s hard to convince a client to hire you over the phone if they can’t see your portfolio.

There is a $250 referral fee but ONLY if you get any paid work through this referral.

Because of all the traffic I get to my two sites, SixElements.com and StagingDiva.com, I get lots of leads on projects from all over Canada and the US and even in England and South Africa! I will only refer them to Staging Diva Graduates.

I generate tons of traffic for anyone listed on the Staging Diva site. Only one good project would more than pay for your entire Staging Diva Training Program plus building and hosting your web page on the high traffic Staging Diva Directory of Home Stagers for an entire year! When clients find you on their own from your listing in the Staging Diva Directory, I do not charge you a referral fee.

Debra Gould, The Staging Diva ®

President, Six Elements Inc. Home Staging

Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.

Learn more about the Staging Diva Home Staging Training Program.

You can get your company listed in the Staging Diva Directory of Home Stagers. We build your page and all the code to help search engines find you!

Learn more about the Staging Diva Directory of Home Stagers

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Home Stager Needed In London, Kentucky

Tuesday, January 22nd, 2008

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I have a client who has a home in the London area that needs a home stager immediately. The home is 3700 square feet, furnished and will be listed soon at $270,000-$300,000.

London is located in South Eastern Kentucky. It is only one hour from Knoxville, Tennessee. With Knoxville having a metro population of over 500,000 it is an ideal place to start a home staging business.

We’ve made it really easy for you to apply for this home staging project. Simply complete the form at the new Staging Diva Home Staging Project Referral Service.

Be sure to include “London Staging Project” for the project location in the first line of the form.

If you don’t already have a website or a page on the Staging Diva Directory of Home Stagers, it will be more difficult to win this project. It’s hard to convince a client to hire you over the phone if they can’t see your portfolio.

There is a $250 referral fee but ONLY if you get any paid work through this referral.

Because of all the traffic I get to my two sites, SixElements.com and StagingDiva.com, I get lots of leads on projects from all over Canada and the US and even in England and South Africa! I will only refer them to Staging Diva Graduates.

I generate tons of traffic for anyone listed on the Staging Diva site. Only one good project would more than pay for your entire Staging Diva Training Program plus building and hosting your web page on the high traffic Staging Diva Directory of Home Stagers for an entire year! When clients find you on their own from your listing in the Staging Diva Directory, I do not charge you a referral fee.

Debra Gould, The Staging Diva ®

President, Six Elements Inc. Home Staging

Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.

Learn more about the Staging Diva Home Staging Training Program.

You can get your company listed in the Staging Diva Directory of Home Stagers. We build your page and all the code to help search engines find you!

Learn more about the Staging Diva Directory of Home Stagers

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Home Stager Needed In Memphis, Tennessee

Tuesday, January 22nd, 2008

920586_classic_guitar1.jpgI have a client who has a home in the Memphis area that needs a home stager soon. The home is 1350 square feet, furnished and will be listed at $65,000-$70,000.

Memphis is in the southwest corner of Tennessee. The Memphis Metro area has a population of over 1.2 million, making it an ideal place to start a home staging business.

We’ve made it really easy for you to apply for this home staging project. Simply complete the form at the new Staging Diva Home Staging Project Referral Service.

Be sure to include “Memphis Staging Project” for the project location in the first line of the form.

If you don’t already have a website or a page on the Staging Diva Directory of Home Stagers, it will be more difficult to win this project. It’s hard to convince a client to hire you over the phone if they can’t see your portfolio.

There is a $250 referral fee but ONLY if you get any paid work through this referral.

Because of all the traffic I get to my two sites, SixElements.com and StagingDiva.com, I get lots of leads on projects from all over Canada and the US and even in England and South Africa! I will only refer them to Staging Diva Graduates.

I generate tons of traffic for anyone listed on the Staging Diva site. Only one good project would more than pay for your entire Staging Diva Training Program plus building and hosting your web page on the high traffic Staging Diva Directory of Home Stagers for an entire year! When clients find you on their own from your listing in the Staging Diva Directory, I do not charge you a referral fee.

Debra Gould, The Staging Diva ®

President, Six Elements Inc. Home Staging

Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.

Learn more about the Staging Diva Home Staging Training Program.

You can get your company listed in the Staging Diva Directory of Home Stagers. We build your page and all the code to help search engines find you!

Learn more about the Staging Diva Directory of Home Stagers

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10 Must Have Pages for a Home Staging Website

Sunday, January 20th, 2008

I’m often asked by home stagers what pages they should include on their websites. My 10 “must have” web pages include:

1. Home Page

Here’s where you’ll talk about what home staging is and what markets you serve. Don’t forget to include your state or province. Remember website visitors come from all over the world and many city names are common between different states or provinces.

You must write your own copy for this page or hire someone to do it for you. It’s plagiarism and copyright infringement to copy web content from someone else’s website and put it onto your own, unless you do so with their permission and you quote them. Taking what they have and changing an occasional word is still copyright infringement!

2. Portfolio

Here’s where you’ll include portfolio-worthy before and after photos of homes you have staged or decorated. DO NOT USE STOCK PHOTOS as this practice misleads potential customers and will destroy your credibility if you get caught passing off someone else’s work as your own.

If you haven’t had a paying client yet, shoot photos in your home or that of a friend if you’ve decorated it. The key here is that if you’re selling your decorating or staging talent, the photos must represent your own work.

3. About Us

Here’s where you’ll include a photo of you and a profile of why you’re great at what you do, any experience you want to share, testimonials from a few clients.

Don’t include a photo of you holding your child, it’s not relevant to the task of promoting yourself as a professional home stager and will in fact work against you.

The photo of you is important because people hire people and they want to see who you are before phoning or emailing you. Remember that how well your website encourages people to contact you is highly dependent on how well you write about who you are and what you do.

If the copy isn’t compelling, prospects won’t bother to call or email you.

4. Contact Us

Don’t forget to make it easy for people to contact you. Include a phone number and email address (though to decrease spam you might want to include a contact us form that users complete rather than publishing your actual email address).

It’s important to have a mailing address as well, but don’t put your home address on a website. Use a PO box or mail forwarding service instead.

5. Testimonials

It’s a great idea to sprinkle testimonials around your website, but you should also have a page devoted exclusively to them.

Testimonials have much greater weight and credibility if they include full names at a minimum. Also nice are photos, city and company names (if applicable).

6. Services

Here’s where you’ll describe what you do and how. Some stagers like to include their rates on this page, though I advise against this practice for a number of reasons I share with my students.

You must write your own text or hire someone to write it for you. It’s plagiarism to copy web content from someone else’s website and put it onto your own.

7. Media

Here’s where you’ll include any mentions of you in newspapers, magazines, TV and radio. You can also include links to any website you are on. If you haven’t been featured in any media yet, you can include links to stories about home staging to help educate your audience. But don’t try and pretend you’re in the story if you aren’t.

It makes me crazy when I see all these stagers slapping an “As seen on HGTV” logo on their pages even though they’ve never been on HGTV. What they mean is that “home staging” has been on HGTV but they don’t say that and deliberately mislead people. This will back fire.

8. Frequently Asked Questions (FAQ)

Because home staging is a new concept to many people, it’s not a bad idea to include a FAQ page. Think about what your prospective clients and real estate agents would want to know about home staging in general and you in particular.

9. Confirmation or Thank You

If you’re asking people to sign up for something, complete a form or order something, after they do so they should “land” on a confirmation or thank you page so that they know the action they took went through.

10. Privacy Policy

If you’ll be collecting ANY information from prospective customers, you need to include information on how that information will be used, shared and protected.

Now, these 10 pages are just a beginning, you’ll add others as you have more material. Remember a website is a bit like having a hungry dragon living in the basement. Now that he’s there, you have to keep feeding him. It’s important to constantly update your site with fresh content so that visitors will keep coming back and so that the search engines will rank your site.

To learn more about how to get great home staging photos, write a compelling profile and how to get the right kind of testimonials, check out the Staging Diva Ultimate Guide: Creating The Perfect Portfolio to Sell Your Home Staging Services.

debra

Debra Gould, The Staging Diva
President, Six Elements Inc. Home Staging

Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of the Staging Diva Home Staging Business Training Program with 700+ Graduates worldwide. She is the author of “Staging Diva Ultimate Color Guide: The Easy Way to Pick Colors for Home Staging Projects”, and “Staging Diva Ultimate Guide: Creating The Perfect Portfolio to Sell Your Home Staging Services”.

Debra also offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar.

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Home Stagers Boost Business in Slow Real Estate Markets

Thursday, January 17th, 2008

Desperate home sellers need stagingI’ve been hearing from a lot of aspiring and seasoned home stagers worrying that the slow real estate market makes it impossible to build a home staging business. Nothing could be further from the truth.In a slow real estate market, also called a “buyer’s market,” prospective home buyers can afford to take their time deciding whether to purchase a particular house. There’s little, to none, of that sense of urgency where buyer’s feel that if they don’t act immediately the house may be snapped up by others that very day.

It’s hard not to feel smug as a home buyer when you see the listing has been sitting on the market for 90 or 120 days. There’s a rush of power that comes with feeling you’re in the driver’s seat when you’re considering making an offer. And, it’s hard not to feel desperate as a home seller when you spend day after day with your life on hold and your agent urging you to take yet another price reduction.

Price reductions cost home owners big money, but they don’t change the real estate agent’s take home commission by all that much. So, why wouldn’t they recommend one? After all, if you price something low enough, someone will buy it! (Agents may want to read more about why it’s in their interest to recommend home staging to their clients.)

That’s where home stagers come in.

We offer homeowners a financially attractive alternative to endless price reductions.

This doesn’t mean we can dress up an overpriced home to sell immediately in a down market. But, if a home is priced right, and it looks better than all the comparable homes for sale, why wouldn’t it sell faster, or for more, than the others? It’s only common sense.

We offer a way to attract Internet-savvy homebuyers.

With approximately 70% of home buyers looking on the Internet for their next home, the photos have to be stellar. And, let’s face it, the unstaged home just isn’t photo-perfect. Most are downright ugly at worst, and at best, they have nothing to make them stand out from the hundreds of other alternatives in that price range.

Home buyers shop with logic and buy on emotion.

Home stagers (if they’re good) create an environment that prospective buyers will fall in love with. Remember those smug, I-can-afford-to-take-my-time home buyers I mentioned earlier? They won’t be so smug when they’re in love and worried that their DREAM HOME might disappear to another buyer.

I was interviewed by Les Christie, CNNMoney on why home staging is an essential strategy in selling a home in a slow real estate market, you can read it here.

Read more about why home staging works.

debra

Debra Gould, The Staging Diva
President, Six Elements Inc. Home Staging

Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of the Staging Diva Home Staging Business Training Program with 700+ Graduates worldwide. She is the author of “Staging Diva Ultimate Color Guide: The Easy Way to Pick Colors for Home Staging Projects”, and “Staging Diva Ultimate Guide: Creating The Perfect Portfolio to Sell Your Home Staging Services”.

Debra also offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar.

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The Future of Home Staging

Monday, January 14th, 2008

home staging expert debra gouldMany people ask me where I see the future of home staging, or whether I think it’s a fad that will die out and people will stop decorating their homes to sell quickly and for top dollar.

We’ll eventually get to the point where staging a house is something that you just do when it’s time to sell

Look what happened to “home inspections.” Most people today wouldn’t buy a home without having it inspected first in order to make sure that the roof doesn’t leak, the foundation is solid, the furnace works, etc. There was a time when nobody did home inspections, and now it’s an accepted practice. That’s where I see home staging going.

In fact, I’m already seeing that in certain neighborhoods in Toronto. That certainly wasn’t the case five years ago, but there are neighborhoods like Leaside, Riverdale and the Beach, where a good percentage of sellers always stage their homes when they put them on the market. It’s something they know that they have to do to stand out from the competition. It’s part of the process of selling a home. That will eventually be the case in most locations, especially major cities.

The future for home staging is very strong

It’s not like the world is suddenly going to say, “Let’s just go back to buying really ugly houses.” That’s not going to happen. Greater numbers of people are becoming increasingly savvy about what a difference design can make, yet they don’t have the time or talent to do it themselves.

You only have to look at prime time television to see that. There was a time when HGTV didn’t exist, but even when it first started, it was a real fringe thing. Only certain kinds of people watched decorating shows, and now everybody watches!

Oprah is always talking about decorating and design. There are home makeover shows on prime time networks and there are thousands of decorating (or “shelter”) magazines, so more and more people are becoming aware of the difference it makes when things look good and they aspire to live the lifestyle they see portrayed.

Besides, as more home sellers hire real estate stagers, others will realize they have to follow the practice otherwise their un-staged homes will look even worse by comparison.

Home Staging Marries the Sexy Topics of Decorating and Making Money in Real Estate

As people continue to look for ways to make money in real estate, home staging becomes part of the equation, so that’s never going away. Home staging marries the two sexy topics of decorating and making money in real estate, and people are always going to be interested in those two topics. I don’t see home staging being something that’s a flash in the pan and then suddenly disappearing. I see it continuing to grow.

Home Staging Growth Will Follow a Bell Curve Like Most Services or Products

Product introductions and markets follow what’s called a “bell curve.” The bell curve is like the outline of an upside down bell or a soup bowl that’s turned upside-down. In home staging today, we’re still going up the left side of the bowl. We’re at the introduction phase of home staging, but we’re starting to climb.

When you reach the top of the bowl or bell, and it flattens out, that’s when a market is mature, and it stays that way for a long time before it eventually begins to decline. But as I said, I don’t think home staging is going to decline, because people are always drawn to things that look better. It’s human nature.

There are studies that say people make up their minds about a house within minutes of walking through the front door.

In fact, some people spend less time deciding which house to buy than deciding which big screen TV to buy. It’s crazy. It’s because we respond to a home on an emotional basis. We shop with logic but we buy on emotion. When you walk through a house, you decide very quickly whether you love it or you don’t, and that’s always going to be the case.

Home staging creates an environment where more people are likely to fall in love when they walk through the front door, and that’s not going to change. I see that continuing to increase, and as more people begin to understand that, more people will realize that staging is something that they really need to do before they put their houses on the market.

Debra Gould Home Stager
Debra Gould, The Staging Diva ®
President, Six Elements Inc. Home Staging

Entrepreneur and Home Staging expert Debra Gould, The Staging Diva, knows how to make money as a home stager. Discover her secrets to home staging business success in the Staging Diva Home Staging Business Training Program. Free quiz to see if a home staging business is right for you!

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Staging Diva Teaches Staging on HGTV

Tuesday, January 8th, 2008

Staging Diva Teaches Staging on HGTVI recently finished an all day shoot for a new HGTV show to air this spring, “The Decorating Adventures of Ambrose Price.” That’s a photo of the host and I together at our third location during the taping.
Ambrose was one of the contestants on the last season of HGTV’s Designer SuperStar Challenge.

In one of the 13 episodes of this new show, I take Ambrose under my wing to teach him about how to stage a home. We visited three houses just before Christmas and I talked through what was done right and what was wrong in each one. All were staged (though it was hard to tell in two of them!).

In the coming weeks, we’ll get together again on camera to have a first look at a home he will stage on his own. I’ll be the judge in the last segment of the show and come back to evaluate how well he has applied the principals of home staging.

It was great to visit a couple of “staged” homes to see why they weren’t selling.

One had been on the market for 45 days, despite being in a hot market. It screamed “vacant” the minute we walked through the front door despite the attempts to furnish the main floor. There were no proper focal points or cohesion to the design, they set the dining table badly, the house was dirty, the list of mistakes was endless.

I’ve never been a fan of setting the dining table, though I know some people are. But if you’re going to do it, for God sakes make sure all the cutlery is in the right place, put some candles and flowers in the center, and don’t put dishes right down on a glass top with no place mats under them. It just looked sad!

In another, they’d done a beautiful job furnishing the living and dining room and then left the rest of the house empty except for a lone desk and broom in a back room and a dirty threadbare towel in the en suite bathroom off the master bedroom! Why bother staging at all?

Once you’re paying for the truck and the furniture for two rooms, it doesn’t cost all that much to finish the rest. I don’t believe in staging only a couple of rooms because then all you’re doing is emphasizing to people that the home is vacant and that the vendors are probably desperate. When I’m a buyer in that situation, I immediately think “low ball offer.” And I know, because I’ve bought 7 homes in 11 years.

It was great fun today working with Ambrose and the crew. I’ll report back after our next two shooting days in the next fee weeks and when I have the schedule for the new show.

Apparently each of the 13 episodes will focus on a different aspect of decorating. Our episode is staging of course, other topics include: cake decorating, floral design, interior design. I’m not sure what else.

staging diva

Debra Gould, The Staging Diva
President, Six Elements Inc. Home Staging

Internationally recognized home staging expert Debra Gould, also known as The Staging Diva, has been featured in The Wall Street Journal, CNNMoney, CBS and CBC Radio, Reader’s Digest, Woman’s Day, MoneySense, Entrepreneur Magazine, House & Home, Style at Home, National Post, Globe & Mail, and HGTV, CityTV, GlobalTV, CBC TV, LifeChannel among others.

She created the Staging Diva Home Staging Business Training Program and has almost 700 graduates across the US, Canada and in Australia, New Zealand, Wales, England, Italy, Portugal, The Philippines and South Africa. Discover her secrets to business success in the Staging Diva Home Staging Training Program, here’s a FREE 90 minute preview.

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HGTV addicts consider new career for 2008

Sunday, January 6th, 2008

Staging Diva Debra Gould on HGTVHome remolding, design and decorating have become national pastimes in part because of the phenomenal success of Home & Garden Television or HGTV. Shows such as Designed to Sell, House Doctor and Sell This House allow armchair decorators a way to indulge their passion.

For all the viewers of these shows who say to themselves “I can do that” or “I want to do that”, I offer the Staging Diva Home Staging Business Training Program. This program provides individuals with an eye for design the opportunity to combine a passion for decorating with the tools to make money as a home stager.

Home Staging (House Staging, House Fluffing, Real Estate Staging, Interior Redesign for Real Estate) is the art of decorating a home to sell quickly and for top dollar. Staging Diva Graduate, Heather Ray Ryan says:

“The Staging Diva Home Staging Training Program gave me the knowledge, power and confidence to quit my job of eight years and start doing something I have only dreamed of. Family and friends have a new found respect for me for being an example to my children by stepping outside my comfort zone and going for what I really want!”

In the Staging Diva Training Program, I focus on the business side of home staging. This is not a “decorating” course because I believe anyone considering this field should already have a natural talent for decorating. If you have no taste and no sense of what looks good in a room, I don’t believe anyone can really teach you that especially in a day. Instead, I emphasize best business practices, marketing strategies and pricing of services, and all the things you need to take your natural talent and turn it into a lucrative business.

January is often a time when individuals look to make improvements in their lives particularly in their careers. For those who are ready to take the first step toward a career in decorating, the next live Home Staging Training Program is scheduled for January 9, 2008.

Students of the Staging Diva Home Staging Business Training Program are quite diverse. Male and female, ranging in age from mid 20s to mid 70s, they differ in background experience, nationality and current income. However, the common denominator among all students is their enthusiasm for decorating, and yes, most would consider themselves HGTV Addicts!

Seventy-six year old Jean Smith says, “I’m so happy to be starting a new business at my age. Thank you Debra for everything you have done to make my dreams come true!”

Maybe it’s time for others to get off the couch and put their decorating talent to work for them too. For those who are not sure if this program is right for them, why don’t you join me for a FREE STAGING DIVA PREVIEW January 7, 2008? I’ll spend an hour answering questions from the audience about the training and what it’s like being a home stager.

Debra Gould, The Staging Diva ®
President, Six Elements Inc. Home Staging

Entrepreneur and Home Staging expert Debra Gould, The Staging Diva, knows how to make money as a home stager. Discover her secrets to business success in the Staging Diva Home Staging Business Training Program. Free quiz to see if a home staging business is right for you!

[tags]home staging, home stager, make money in staging, home based business, business for decorators, real estate staging, entrepreneur, HGTV, Staging Diva, Debra Gould[tags]

Home Stager Needed In Keno, Oregon

Sunday, January 6th, 2008

mt hood

I have a client who has a home in the Keno area that needs a home stager. The home is 1460 square feet, furnished, and will be listed at $224,900.

Keno is located in Southern Oregon. Named for Native Americans from the area, it is an ideal place for a home staging business.

We’ve made it really easy for you to apply for this home staging project. Simply complete the form at the new Staging Diva Home Staging Project Referral Service.

Be sure to include “Keno Staging Project” for the project location in the first line of the form.

If you don’t already have a website or a page on the Staging Diva Directory of Home Stagers, it will be more difficult to win this project. It’s hard to convince a client to hire you over the phone if they can’t see your portfolio.

There is a $250 referral fee but ONLY if you get any paid work through this referral.

Because of all the traffic I get to my two sites, SixElements.com and StagingDiva.com, I get lots of leads on projects from all over Canada and the US and even in England and South Africa! I will only refer them to Staging Diva Graduates.

I generate tons of traffic for anyone listed on the Staging Diva site. Only one good project would more than pay for your entire Staging Diva Training Program plus building and hosting your web page on the high traffic Staging Diva Directory of Home Stagers for an entire year! When clients find you on their own from your listing in the Staging Diva Directory, I do not charge you a referral fee.

Debra Gould, The Staging Diva ®

President, Six Elements Inc. Home Staging

Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.

Learn more about the Staging Diva Home Staging Training Program.

You can get your company listed in the Staging Diva Directory of Home Stagers. We build your page and all the code to help search engines find you!

Learn more about the Staging Diva Directory of Home Stagers

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