It’s amazing to me how many home stagers complain that they can’t find customers and at the same time I get hundreds of emails and calls from real estate agents and homeowners frustrated by the difficulties of locating a home stager in their area.

Some days it feels like I’m doing nothing but playing matchmaker for both sides. That’s why I created The Staging Diva Directory of Home Stagers. It’s one of the most effective ways of being found by homeowners and agents actively looking for home stagers.

That’s a more appropriate audience than you’ll reach sending out mass flyers or placing an ad in the local paper.

Less than 3% of any population is ready to buy home staging when you’re promoting it. That’s why mass advertising doesn’t work!

When you advertise on a well targeted web site that’s getting traffic from people actively looking for a home stager, it’s entirely different than mass marketing because you’re reaching people who already want a home stager. That’s entirely different than trying to explain what home staging is and why they need it and THEN explaining why you’re the right person for the job.

With your own Profile page in The Staging Diva Directory of Home Stagers, your chance of being found by the right people dramatically increases. And, you’ll be seen by reporters looking for new sources to interview.

Right now you can join the Staging Diva Directory for only $395; which includes building your Profile page, search engine copy, links, etc. For $45/month (less than the cost of a Yellow Pages ad), I’ll host your Profile page on StagingDiva.com, a high traffic home staging website.

Debra Gould, The Staging Diva
President, Six Elements Inc. Home Staging

With an MBA in marketing and hundreds of home staging clients, internationally recognized home staging expert Debra Gould, The Staging Diva, is uniquely qualified to train others how to promote their home staging business.
More about The Staging Diva Directory of Home Stagers

Technorati Tags: home staging, home stagers, house staging, real estate staging, real estate staging business, home staging marketing, The Business of Home Staging, home staging training, home staging business, Directory of Home Stagers, staging diva, Debra Gould

I have a client who has a home in the Granger area of South Bend Indiana that will be going on the market soon. It’s a large, 4 bedroom, 3 car garage home that will probably list around $600K. The home is only partially furnished which makes it an excellent home staging project for the right person!

South Bend was initially laid out in 1831 as the county seat and as one of the four original townships of St. Joseph County. Around 128 people lived in the area at the time, mostly fur traders, merchants, and innkeepers. Today, South Bend has a total population of 107,789; its metropolitan area has a population of 316,663. It is the fourth largest city in Indiana and the economic and cultural hub of the region commonly known as Michiana.

There is a $250 referral fee but ONLY if you get any paid work through this home staging referral.

If you’re interested in this South Bend Indiana staging project, email me with:

• Your name
• Company name
• Phone
• Email
• The address of your website
• Your agreement to the referral fee should the client hire you

Please include “South Bend Staging Project” in the subject line of your email. If you don’t already have a website or a page on the Staging Diva Directory of Home Stagers, it will be more difficult to win this project. It’s hard to convince a client to hire you over the phone if they can’t see your portfolio.

Because of all the traffic I get to my two sites, SixElements.com and StagingDiva.com, I get lots of leads on projects from all over Canada and the US and even in South Africa! I will only refer them to Staging Diva Graduates.

I generate tons of traffic for anyone listed on the Staging Diva site. Only one good project would more than pay for your entire Staging Diva Training Program plus me building and hosting your web page for an entire year! When clients find you on their own from your listing in the Staging Diva Directory, I do not charge you a referral fee

Debra Gould, The Staging Diva™
President, Six Elements Inc. Home Staging

Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.

Learn more about the Staging Diva Home Staging Training Program.

You can get your company listed in the Staging Diva Directory of Home Stagers. Debra Gould will personally build your page and all the code to help search engines find you!

Learn more about the Staging Diva Directory of Home Stagers

Technorati Tags: home staging South Bend, home staging Indiana, home stager South Bend, home stager Indiana, home stager Town of South Bend, home stager, staging diva, real estate staging, home staging business, home staging training, directory of home stagers, home staging directory

I’m really proud of Staging Diva Graduate Kris O’Neill of Marietta Georgia who completed the Staging Diva Home Staging Business Training Program in July (only 6 months ago!).

She wrote today with fabulous news of media exposure for her new company A Cents of Design Inc.

Not only has she already been written up in the Lifestyle section of the Marietta Daily Journal; High Noon Productions which produces a show for HGTV called “My First Place” is hiring Kris to decorate a room for the show.

The premise of “My First Place” is that a new homeowner chooses a room that they’d like decorated. Kris will be designing the space and shopping for all the furniture and accessories. Once her work is done, the TV show will be taping the finished room and the great “reveal” as the homeowners see their room for the first time and gush, scream, cry, laugh and jump up and down about the transformation.

We’ve all watched those HGTV shows, imagine knowing the excitement was all for a room that YOU had created!

I’m sure if you’d told Kris 6 months ago as she was starting the Staging Diva program that she’d be decorating a room for an HGTV show and getting profiled in a local major newspaper, she wouldn’t have believed it.

Kris writes:

“How about that for the first six months of business! I really owe a lot to you Debra and the Staging Diva marketing tools I have applied. I especially used the “7 to 10 rule” you taught us in course 4. Your training instilled so much determination and confidence in me. I did not give up, I kept on networking and promoting my company anyway I could. It definitely pays off!”

Nothing happens unless you take action to acheive your dreams and if you do, there’s no telling where it can lead you. Imagine how Kris can now leverage these two media successes in her future marketing. She’s successfully positioned herself as a local home staging expert, something we talk about throughout the 10 hours of the Staging Diva Training Program.

Way to go Kris! By the way, the photo above is from a living room that Kris staged. It’s part of her portfolio in the Staging Diva Directory of Home Stagers.

Many Graduates with listings in the Staging Diva Directory have been contacted by the media. That’s because the Staging Diva site is easier to find then many of the millions of smaller home staging web sites.

Debra Gould, The Staging Diva
President, Six Elements Inc. Home Staging

Discover the ONLY Home Staging Business Training Program taught by a seasoned entrepreneur who has successfully grown her own home staging business (not as a side-line to selling real estate) — The Staging Diva Training Program.

With an MBA in marketing and hundreds of home staging clients, internationally recognized home staging expert Debra Gould, The Staging Diva, is uniquely qualified to train others how to start and grow a profitable home staging business.

You can become a Staging Diva Graduate with 10 hours of training by phone with Debra Gould from home, or you can do the entire program by listening to recordings which are emailed to you immediately after you register.

More about Staging Diva Home Staging Business Training

Listen to a FREE Staging Diva Preview Call Recording

Technorati Tags: home staging, home stagers, house staging, real estate staging, real estate staging business, home staging Marietta, home staging Georgia, The Business of Home Staging, HGTV, My First Place, Marietta Daily Journal, home staging training, home staging business, Directory of Home Stagers, staging diva, Debra Gould, Kris O’Neill, A Cents of Design

I have a client who is putting her 3300 square foot Unionville home on the market this spring. She’s lived there for 20 years and recognizes that her home will probably need painting and repairs. She would also like advice on what to keep and what to get rid of and is prepared to change some of her furnishings for rental items if that’s what it will take to get over $600,000 for her home.

This home staging project is located in Unionville, close to Warden and 16th Avenue. With a population over 100,000, Unionville is a suburban community located within Markham about an hour drive northeast of downtown Toronto (depending on traffic).

Unionville’s historic main street, dating back over 200 years, features quaint art galleries, gift shops, cafes and even a few home furnishings stores. I remember it well as my lunch destination when I was in charge of American Express Gold Card marketing back in the 1980s. Another life ago!

I don’t know if this is true, but I’ve read that Unionville’s Main Street was used as a stand-in for a small Connecticut town (Stars Hollow), during the first season of the TV show Gilmour Girls!

There is a $250 referral fee for this home staging project but ONLY if you get any paid work through the referral.

If you’re interested in this Unionville Ontario staging project, email me with:

• Your name
• Company name
• Phone
• Email
• The address of your website or Staging Diva Directory page
• Your agreement to the referral fee should the client hire you

Please include “Unionville Ontario Staging Project” in the subject line of your email. If you don’t already have a website or a page on the Staging Diva Directory of Home Stagers, it will be more difficult to win this project. It’s hard to convince a client to hire you over the phone if they can’t see your portfolio.

Because of all the traffic I get to my two sites, SixElements.com and StagingDiva.com, I get lots of leads on projects from all over Canada and the US and even in South Africa! I will only refer them to Staging Diva Graduates.

I generate tons of traffic for anyone listed on the Staging Diva site. Only one good project would more than pay for your entire Staging Diva Training Program plus me building and hosting your web page for an entire year! When clients find you on their own from your listing in the Staging Diva Directory, I do not charge you a referral fee.

Debra Gould, The Staging Diva™
President, Six Elements Inc. Home Staging

Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.

Learn more about the Staging Diva Home Staging Training Program.

You can get your company listed in the Staging Diva Directory of Home Stagers. Debra Gould will personally build your page and all the code to help search engines find you, for only $395! Then your page is hosted on the high traffic Staging Diva website for only $45/month— less than the cost of a Yellow Pages ad!
Learn more about the Staging Diva Directory of Home Stagers

Technorati Tags: home staging Unionville, home staging Markham, home stager Unionville, home stager Ontario, home stager GTA, staging diva, real estate staging, home staging business, home staging training, directory of home stagers, home staging directory, staging diva

I have a client with a large home in Richmond Hill who needs help decorating her home. She’s just moved there from Kingston (see previous post, she needs a stager too in Kingston).

The referral fee for this interior redesign or decorating project is $250 but only if you get actual paid work out of it.

This fee is to cover my time advertising this project, playing matchmaker for you, and the fact that I’ve invested four years in building my Internet profile and media exposure to be able to attract these home staging project leads.

If you’re interested in this Richmond Hill interior redesign project, email me with:

* Your name
* Company name
* Phone
* Email
* The address of your website
* That you agree to the $250 referral fee if you get any paid work out of this lead

Please include “Richmond Hill Redesign Project” in the subject line of your email.

If you don’t already have a website or a page on the Staging Diva Directory of Home Stagers, it will be more difficult to win this project. It’s hard to convince a client to hire you over the phone if they can’t see your portfolio.

It’s not unusual as a home stager to get leads on interior redesign projects. Many people who wouldn’t dream of hiring an interior designer will consider hiring a stager for help working with what they already have, advice on home improvements, color consultations, etc.

Home Staging expert Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.

Learn more about the Staging Diva Home Staging Training Program

You can get your company listed in the Staging Diva Directory of Home Stagers. Debra Gould will personally build your page and all the code to help search engines find you!

Learn more about the Staging Diva Directory of Home Stagers

Technorati Tags: interior redesign Richmond Hill, interior redesign Ontario, interior redesign ON, home stager Richmond Hill, home stager, staging diva, real estate staging, home staging business, home staging training, directory of home stagers, home staging directory

I have a client who is putting her million dollar waterfront home in Kingston Ontario on the market at the end of February/early March. She’s already hired a painter but needs help choosing the colors. The home is currently sparsely furnished and she is open to replacing it with all new furnishings to cater to the high end market.

Located between Toronto and Montreal, about 90 minutes from Ottawa, Kingston is not a town of million dollar homes. So this house will have to be staged beautifully to appeal to the right target market. The homeowner wants “a sophisticated look to appeal to a Toronto buyer.”

She said “I’ll willing to pay you lots to come out here and do my house, just tell me what it will cost.” The reality is, I’m too booked up to take the time to travel back and forth to Kingston, no matter what she’d be prepared to pay me. This project would easily be worth a few thousand dollars to the right stager.

There is a $250 referral fee but ONLY if you get any paid work through the referral.

If you’re interested in this Kingston Ontario staging project, email me with:

• Your name
• Company name
• Phone
• Email
• The address of your website
• Your agreement to the referral fee should the client hire you

Please include “Kingston Ontario Staging Project” in the subject line of your email. If you don’t already have a website or a page on the Staging Diva Directory of Home Stagers, it will be more difficult to win this project. It’s hard to convince a client to hire you over the phone if they can’t see your portfolio.

Because of all the traffic I get to my two sites, SixElements.com and StagingDiva.com, I get lots of leads on projects from all over Canada and the US and even in South Africa! I will only refer them to Staging Diva Graduates.

I generate tons of traffic for anyone listed on the Staging Diva site. Only one good project would more than pay for your entire Staging Diva Training Program plus me building and hosting your web page for an entire year! When clients find you on their own from your listing in the Staging Diva Directory, I do not charge you a referral fee.

Debra Gould, The Staging Diva™
President, Six Elements Inc. Home Staging

Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.

Learn more about the Staging Diva Home Staging Training Program.

You can get your company listed in the Staging Diva Directory of Home Stagers. Debra Gould will personally build your page and all the code to help search engines find you!

Learn more about the Staging Diva Directory of Home Stagers

Technorati Tags: home staging Kingston, home staging Ottawa, home stager Kingston, home stager Ontario, home stager, staging diva, real estate staging, home staging business, home staging training, directory of home stagers, home staging directory

I have a real estate agent who has several homes in the St. Louis area that need staging. They range from 1200 – 1800 square feet. The first one is currently empty and already on the market. The price range for these homes is $90K - $180K.

St. Louis is known for its long standing French and German heritage and Victorian past. While St. Louis has embraced its deep roots as the Gateway to the West, it also has modernized into a globally known contributor in the health care and scientific research fields. The St. Louis renaissance can be attributed to large scale construction and renovation efforts seen throughout the city in conjunction with corporate support and strong civic organizational efforts. St. Louis has seen its population increase as a direct result of the committed efforts of St. Louisans to return their city to the grand international status it was once known for dating back to the 1904 World’s Fair and first Olympic Games ever held in the United States.

There is a $500 referral fee but ONLY if you get any paid work through the referral to this real estate agent. This is a one time fee regardless of how many clients she refers you to, or how many other agents she puts you in contact with and the number of projects that come from that.

If you’re interested in this St. Louis staging project, email me with:

• Your name
• Company name
• Phone
• Email
• The address of your website
• Your agreement to the referral fee should the client hire you

Please include “St. Louis Staging Project” in the subject line of your email. If you don’t already have a website or a page on the Staging Diva Directory of Home Stagers, it will be more difficult to win this project. It’s hard to convince a client to hire you over the phone if they can’t see your portfolio.

Because of all the traffic I get to my two sites, SixElements.com and StagingDiva.com, I get lots of leads on projects from all over Canada and the US and even in South Africa! I will only refer them to Staging Diva Graduates.

I generate tons of traffic for anyone listed on the Staging Diva site. Only one good project would more than pay for your entire Staging Diva Training Program plus me building and hosting your web page for an entire year! When clients find you on their own from your listing in the Staging Diva Directory, I do not charge you a referral fee.

Debra Gould, The Staging Diva™
President, Six Elements Inc. Home Staging

Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.

Learn more about the Staging Diva Home Staging Training Program.

You can get your company listed in the Staging Diva Directory of Home Stagers. Debra Gould will personally build your page and all the code to help search engines find you!

Learn more about the Staging Diva Directory of Home Stagers

Technorati Tags: home staging St. Louis, home staging Missouri, home stager St. Louis, home stager Missouri, home stager Town of St. Louis, home stager, staging diva, real estate staging, home staging business, home staging training, directory of home stagers, home staging directory

I have a client who will be relocating in mid-February. The house is currently furnished and on the market. However, if the house does not sell by mid Feb., she would like to have a staging service to come stage it. Otherwise, it would sit empty. She wants to have the main rooms staged – living room, family room, kitchen, and master bedroom – and will need the furniture to be provided as well.

Founded in 1871, Colorado Springs, Colorado’s second-largest city, has evolved from a quaint, Victorian spa resort to a sophisticated city, with a charming “small town” ambiance. With over 50 attractions, Colorado Springs and the Pikes Peak region are the gateway to Southern Colorado’s “Outdoor Adventure Play Land.” Located 80 miles south of Denver’s International Airport and 1 and 1/2 hours east of world-class skiing, Colorado Springs is a vacation Mecca, drawing over 6 million visitors annually.

The referral fee for this project is $250 but only if you get actual paid work out of it. This fee is to cover my time advertising this project, playing matchmaker for you, and the fact that I’ve invested four years in building my profile to be able to attract these business leads.

If you’re interested in this Colorado Springs staging project, email me with:

• Your name
• Company name
• Phone
• Email
• The address of your website
• Your agreement to the referral fee should the client hire you

Please include “Colorado Springs Staging Project” in the subject line of your email. If you don’t already have a website or a page on the Staging Diva Directory of Home Stagers, it will be more difficult to win this project. It’s hard to convince a client to hire you over the phone if they can’t see your portfolio.

Because of all the traffic I get to my two sites, SixElements.com and StagingDiva.com, I get lots of leads on projects from all over Canada and the US and even in South Africa! I will only refer them to Staging Diva Graduates.

I generate tons of traffic for anyone listed on the Staging Diva site. Only one good project would more than pay for your entire Staging Diva Training Program plus me building and hosting your web page for an entire year! When clients find you on their own from your listing in the Staging Diva Directory, I do not charge you a referral fee.

Debra Gould, The Staging Diva™
President, Six Elements Inc. Home Staging

Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.

Learn more about the Staging Diva Home Staging Training Program.

You can get your company listed in the Staging Diva Directory of Home Stagers. Debra Gould will personally build your page and all the code to help search engines find you!

Learn more about the Staging Diva Directory of Home Stagers

Technorati Tags: home staging Colorado Springs, home staging Colorado, home stager Colorado Springs, home stager Colorado, home stager Town of Colorado Springs, home stager, staging diva, real estate staging, home staging business, home staging training, directory of home stagers, home staging directory

Calling all Staging Diva Graduates in North GA. area near Gainesville or Duluth. I have a Northern Georgia based real estate agent who wants to create a list of home stagers that she can recommend to her clients.

This opportunity is only available to Graduates of the Staging Diva Program.

There is a $500 referral fee but ONLY if you get any paid work through the referral to this real estate agent. This is a one time fee regardless of how many clients she refers you to, or how many other agents she puts you in contact with and the number of projects that come from that.

If you’re in or around Duluth or Gainsville area and interested in being put in contact with this realtor, email me ASAP with:

• Your name
• Company name
• Phone
• Email
• The address of your website or page on the Staging Diva Directory
• That you agree to the $500 one time agent referral fee if you get any paid work through this lead

Please include “Georgia Home Stager” in the subject line of your email.
Also note that if you don’t already have a website or a page on the Staging Diva Directory of Home Stagers, it will be tough to join this opportunity. How can this realtor judge your suitability without being able to see your portfolio?

If the idea of putting together a website is overwhelming to you, don’t worry. If you send me photos and copy I can build your page on the Staging Diva Directory of Home Stagers. Stagers who are found through their listing in the Staging Diva Directory do not pay referral fees, because I don’t need to get involved in playing matchmaker.

Not only is being in The Staging Diva Directory of Home Stagers a great way to pick up staging projects, you’ll get calls from the media as well! Imagine what it does to your credibility to say you were interviewed by The Wall Street Journal or that your staging business is featured in a book? This happened to three of the graduates listed in the directory within the last few months, and there’s no reason it couldn’t happen for you too!

Because of all the traffic I get to my two sites, SixElements.com and StagingDiva.com, I get lots of leads on projects from all over Canada and the US and even in South Africa! I will only refer them to Staging Diva Graduates.

Debra Gould, The Staging Diva™
President, Six Elements Inc. Home Staging

Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.

Learn more about the Staging Diva Home Staging Training Program.

You can get your company listed in the Staging Diva Directory of Home Stagers. Debra Gould will personally build your page and all the code to help search engines find you!

Learn more about the Staging Diva Directory of Home Stagers

Technorati Tags: home staging, Duluth, Gainsville, Georgia

I have client who needs a stager in Philomath Oregon for her 3,500 square foot home that will go on the market in April or May. It is currently very minimally furnished and the client knows that how it’s furnished will have a big impact on whether they can sell for top dollar.

The home will be in the $800,000 to $900,000 price range. How well it’s staged will have a lot to do with the list price of course! This is a great opportunity to work with what the client has and then source any additional furniture, accessories and art that might be needed. A great staging project!
The City of Philomath Oregon is located in Benton County about five miles west of Corvallis and Oregon State University. In case you were wondering (I know I was), the name Philomath is derived from two Greek words meaning “lover of learning.”

The referral fee for this project is $250 but only if you get actual paid work out of it. This fee is to cover my time advertising this project, playing matchmaker for you, and the fact that I’ve invested four years in building my profile to be able to attract these business leads.

If you’re interested in this Philomath OR staging project, email me with:

• Your name
• Company name
• Phone
• Email
• The address of your website
• Your agreement to the referral fee should the client hire you

Please include “Philomath Staging Project” in the subject line of your email. If you don’t already have a website or a page on the Staging Diva Directory of Home Stagers, it will be more difficult to win this project. It’s hard to convince a client to hire you over the phone if they can’t see your portfolio.

Because of all the traffic I get to my two sites, SixElements.com and StagingDiva.com, I get lots of leads on projects from all over Canada and the US and even in South Africa! I will only refer them to Staging Diva Graduates.

I generate tons of traffic for anyone listed on the Staging Diva site. Only one good project would more than pay for your entire Staging Diva Training Program plus me building and hosting your web page for an entire year! When clients find you on their own from your listing in the Staging Diva Directory, I do not charge you a referral fee.

Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., a leading home staging company that provides free information to raise the standards in the industry and build awareness amongst homeowners and their real estate agents about the benefits of decorating a house to sell. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.

Learn more about the Staging Diva Home Staging Training Program

You can get your company listed in the Staging Diva Directory of Home Stagers. Debra Gould will personally build your page and all the code to help search engines find you!

Learn more about the Staging Diva Directory of Home Stagers

Technorati Tags: home staging Philomath, home staging Oregon, home staging Benton County, home staging Corvallis, home stager Oregon, home stager, home staging job, staging diva, real estate staging, home staging business, home staging training, directory of home stagers, home staging directory