August 2006

How much is Home Staging Worth?

One of the top reasons for not making enough money in home staging is not charging enough. Here are 3 tips to help you establish your home staging fees: 1. Consider all the time you don’t get paid for. For example, preparing for a client appointment, answering potential clients’ questions in advance, scheduling and re-scheduling [...]

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Home stagers worry unneccessarily about demand

It drives me crazy when potential students fret about whether I already have a Staging Diva Graduate in their area. Unless you’re living on a tiny remote island with hardly any homes, you couldn’t possibly stage all the homes for sale in your market. One new student from Florida just wrote that there are 13,000 [...]

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Get busy, it’s home staging season!

Home staging, because it’s tied to real estate, is a seasonal business. If you’ve been doing your marketing the way I advise in “Staging Diva Sales & Marketing Secrets to Boost your Home Staging Business“, you should get lots of calls from prospective clients now heading into the fall real estate market. In most major [...]

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Two Home Stagers needed in Cincinnati OH

I have two homeowners who need home stagers in the Cincinnati OH area. I think one of the projects might be closer to Loveland. One is a vacant home that needs to be completely furnished and staged and the other belongs to a woman who has been living there for many years. If you’re a [...]

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Home Staging Sets Condo Apart From Others

It’s really tough to make a condo stand out from the many others for sale in the same building. That’s why home staging is so critical. This client had to put her condo on the market in the slow summer season and on top of that she was competing with dozens of others in the [...]

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Using Art in Home Staging

The goal of any home staging project is to create an environment where the greatest number of potential buyers will fall in love with a home and imagine themselves living there. It’s important to remove diplomas, wedding and baby photos and religious items from all walls. These distract buyers and remind them they are walking [...]

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Staging Diva September Courses Sold Out

Only 15 students can take the Staging Diva Training Courses live and I’m not taking any more enrollments for September. If you don’t want to wait until October to take the home staging business training courses live with me, you can order course recordings instead. Given that we’re heading into the busy fall real estate [...]

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Real men stage homes too

It’s a bit of a stereotype that only women are home stagers. There are men in this business too and a number of them are also graduates of The Staging Diva™ Home Staging Training Program. There are lots of men in interior design and real estate, so why would home staging be any different? Gary [...]

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Real Estate Agents recommend dropping prices

I keep reading articles about real estate agents pulling back on advertising and recommending price reductions because the market has slowed. Consider that an agent is financially motivated to give this advice by their commission structure. This advice may not always be in their client’s best interest. If the seller’s agent is only getting 3 [...]

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San Diego County Real Estate Sales drop 24 percent

For the last 5 years San Diego County lead the US housing boom. But, as most people forget during the good times, everything that goes up can come down. In June, San Diego County became the first major real estate market in California to see annual median prices for houses and condos drop (1%). But [...]

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10 reasons house staging is a great home-based business

It’s coming up on my 17th anniversary of starting my first home-based business. Working from a home office wasn’t as widely accepted back in 1989 so I really felt like I was swimming against the tide. Especially since I had come from a corporate career. I had a lucrative job at the time but hated [...]

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