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What is Home Staging?
Home Staging (House Staging, House Fluffing, House Primping, Real Estate Staging) is the art of decorating a home to sell quickly and for top dollar. Recommending wall colors, repairs and de-cluttering, arrangement of furniture, art and accessories; a professional Home Stager knows what changes yield the greatest return on investment. Staging Diva® Graduate Home Stagers know how to bring out a home's best features, minimize flaws and decorate it for the right target market. We set the stage for a greater number of potential buyers to fall in love and say "this is home!"
Home Staging an essential strategy in a SLOW real estate market In a slow or "buyers" real estate market, your house is just one of many for sale in your neighborhood. Your agent may be saying the only way to sell is to drop your price. Home staging will help you stand out from the competition and sell at a higher price than without staging. CNNMoney interviewed Debra Gould, The Staging Diva on why home staging is an essential strategy in selling your home in a slowing real estate market.
Home Staging in a HOT Imagine a hot market where almost everything is selling. The staged house gets 10 couples bidding on it and the non-staged house (that doesn't show nearly as well) receives only 2 offers. Which one do you think will sell for a higher price?
All photos on this site (with the exception of Directory listings) represent staging projects completed by Debra Gould, The Staging Diva, President of home staging firm, Six Elements Inc. |
Who created Staging Diva?
Debra Gould as seen in Center of The City Magazine, May 2006 Debra Gould, creator of the Staging Diva Program, has staged hundreds of homes between $190,000 and $1.7 million— in addition to seven of her own. An entrepreneur since 1989, Debra Gould has an MBA in Marketing, a BA in Communications and has personally taught over 800 students in the US, Canada, Australia, New Zealand, England, Wales, Italy, Spain, the Philippines and South Africa to start and grow their own successful home staging businesses. Irresistible to the media, Debra Gould has been profiled in every media channel, from The Wall Street Journal to CNN Money, Reader's Digest, Woman's Day, HGTV, CBS Radio and more. Debra Gould has such contagious energy as she shares her wisdom in easy to understand language, that she's been highlighted in dozens of books, TV shows, magazines and newspapers in both the US and Canada.
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What is Staging Diva?
A Staging Diva® Graduate Home Stager is trained in the business by Debra Gould. Graduates operate their own independent home staging businesses under their own name. Debra Gould is a published author and president of Six Elements Inc. a leading home staging company recognized in the US, Canada and internationally.
Become a Home Stager We offer training, coaching and products to help you start and grow your own home staging, house fluffing, business. The Staging Diva Home Staging Business Training Program is focused on how to take your decorating talent and turn it into a profitable Home Staging Business. Staging Diva is the ONLY home staging training program taught by someone with an MBA and over 25 years of business experience, who has also personally built a successful home staging business (not as a sideline to selling real estate).
Find a Home Stager There are over 900 Staging Diva Graduates across the United States, Canada, and as far away as Australia, New Zealand, England, Wales, South Africa, Spain, Italy and the Philippines! We can help you find a stager in your neighborhood! You can:
Staging Diva Graduates! |
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Take the guesswork out of picking colors to decorate a house to sell. Learn how Home Staging expert Debra Gould does it in this simple guide!
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Answers to your Questions Whether you're a homeowner thinking of selling your home, a real estate agent wondering how staging can help boost your income, or a creative woman (or man) looking for a home-based business, we've got the answers you need. |
A "portfolio" is a key tool in presenting your talents to prospective customers. With worksheets, checklists and countless tips, Home Staging expert Debra Gould teaches you how to create a portfolio to win business!
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