The fall real estate season is underway. Ready stagers?

by Debra Gould · 3 comments
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fall real estate season As Labor Day approaches, homeowners who have been thinking of moving, or who have been forced to sell because of a job transfer or divorce, will be getting ready to list their homes in the coming weeks.  That’s because the fall season is the second busiest real estate market after the spring.

Not only new home sellers will take advantage of the fall real estate market. You’ll also see homes being re-listed that did not sell last spring—often with a new agent, a new price and if the sellers know about you and they’re smart, staged to appeal to home buyers.

That means if you’ve been marketing your home staging business as I’ve taught you in the Staging Diva Home Staging Training Program, you should soon be getting lots of calls that will keep you busy from now well into October.

If you’re still contemplating whether or not you should start your own home staging business, now that everyone is going back to school, there couldn’t be a better time to do it.

The Staging Diva Training Program can be completed in a couple of days (with no need to travel to take the staging courses because you learn from home) and you still have time to cash in on the fall real estate season—the busiest time of year for stagers besides spring.

Although you might be trying to hang on to summer or are in full preparations to send your children to school, you’re also an entrepreneur. Only you are in control of building your business so get out there and market yourself!

Home stagers, have you noticed that surge in calls yet from sellers preparing to list after Labor Day? Please share your experiences by commenting below.

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging

Debra Gould knows how to make money as a home stager and she developed the Staging Diva Training Program to teach others how to earn a living doing something they love.

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Home Staging Resources

"Staging Diva Ultimate Color Guide: the easy way to pick colors for home staging projects," by Debra Gould, will take away any fear about quickly choosing colors for your clients. Filled with helpful tips and Debra's top picks for staging colors that work in any home. You'll get specific Benjamin Moore color numbers, color palette groups and more!
More about Color Guide

"Staging Diva Sales Script: How to Avoid the Free Estimate Trap and Turn Homeowners into Home Staging Customers in One Phone Conversation" by Debra Gould is THE script she used to go from zero to $10,000 a month in sales within two years. Learn word for word what she says when a homeowner calls and why she never does free estimates.
More about Sales Script

{ 3 comments… read them below or add one }

Debbie Fiskum, The Home Decor Genie! September 6, 2009 at 7:21 pm

I’m ready! Let the calls begin! I have noticed more calls, but also the vacants don’t want to spend any money. So, it’s important to change your strategy and offer some alternative prices! Works for me.

Debra Gould, The Staging Diva September 8, 2009 at 3:13 pm

You’ll often hear that “vacants don’t want to spend any money” from their agents. But it’s not necessarily the case if you an get right to the home sellers. That’s trickier of course but they’re the ones most feeling the pain of the house sitting on the market costing them money each and every month. And if the market is going down, they’re also watching their equity get eaten up the longer it sits.

Katie Mines September 12, 2009 at 9:39 pm

I’m ready too! Things are clicking a little bit better and I’m finding that people are comimg across my website more. Its exciting that is how its suppose to work!
But I did make a mistake with my first vacant home staging. I did the consultation walk through and was paid that day and also an amount for accessory shopping. But with the intial set up of the rental furniture and accessories my client was not present that day (didnt know he was not going to be there), the cliet gave me the code to get into the house meet the rental company and set up. And now I am having trouble being paid for my staging fees. This being my first vacant home staging my bid estamite was low and my client was not happy with the costs being over my esitmates. Although he was happy with the staging I did, he said so. It has been a week today. I have a merchant account and ususlly just call in my client credit card number and charge the appropriate amount at that time. Don’t like to copy down their credit card numbers. But I have found that it is not smart. Are we to keep a copy of their card numbers? Do I come down on my price because I was over my estimate for the vacant home? They do not like to spend money. Any suggestions?

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