Being a professional home stager, you know the end goal of your projects is to make home buyers fall in love with the space you are decorating. Wall art plays a large role in creating an environment that a potential buyer will feel comfortable and content in by enhancing the home’s beauty and giving each room a polished look.
Art should make a room feel inviting and warm but it should not distract home buyers by becoming a focal point. You also don’t want to offend or upset buyers by using religious art, nudes, or anything else that could potentially put someone off. It’s not about your taste or the homeowners’ taste, but what will appeal to the largest amount of potential buyers.
While most home stagers know how important art is to their projects, several things make it difficult to obtain great art to decorate a house to sell.
First of all, many home stagers don’t have the time to travel to numerous stores or galleries to build up a collection for different staging projects.
Real estate stagers also find that it’s often quite expensive, especially when you add in framing costs. Then there’s the whole issue of finding staging-appropriate pieces.
It can be very challenging to find a nice painting that will not steal center stage and work against you by distracting the home buyer.
Yet another challenge is finding pieces that will work in several different homes. Besides these points, there’s the hassle of selecting frames and arranging for delivery. After all this trouble, many home stagers second guess their selection and wonder whether it will actually look right when it’s set against the room’s paint color.
I created The Staging Diva® Home Staging Art Shop to make the art search easier for home stagers. At one convenient web address, you can purchase art that I’ve pre-selected because I know it will work in a variety of home staging situations. Searches can be conducted by room type and each piece is available in a variety of finishes and sizes with multiple framing options.
Many stagers opt for ordering canvas art prints through the Staging Diva Home Staging Art Shop.
These maintain all the sophistication of framed art, but are simpler to handle, easier to ship and less expensive than a heavy frame with glass.
The virtual aspect of purchasing art this way gives home stagers an interesting option which isn’t available at traditional art shops. When the art and frame or canvas wrap style are selected, you can view on your computer screen what it will look like with different wall colors before you buy.
Each piece of art you add to your inventory can be purchased from the comfort of your own home office and delivered to your door. When the art is delivered, it’s yours to rent over and over to your home staging clients, giving you a nice stream of residual income throughout the year.
I created a chart of how much money you can make renting art for staging.
As the fall real estate market gets underway, it’s the perfect time to start a new season with some fresh pieces of art in your inventory. Being perceived as an art expert will up your credibility in the eyes of your home staging clients. The intimidation factor and hassle that come with selecting art the old fashioned way will be removed and you make more money at the same time. Win-win-win!
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Home Staging expert Debra Gould also known as The Staging Diva knows how to make money as a home stager and has taught over 900 others to do the same. She is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed the Staging Diva Home Staging Business Training Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.
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