Staging Diva Graduate Tara Hansen of Closing Stage WI, is featured in an article on home staging in today’s issue of the Appleton Post-Crescent.
In the story Tara answers Maureen Wallenfang’s questions about what home staging is, what home staging costs and one of the key things she learned from me about the business of real estate staging. Tara’s answer:
“Debra Gould said people don’t know what to expect from a home stager. You need to be very upfront with people. Explain exactly what is being done, what costs are involved and when those costs are due. She taught the business side.”
In course 4 of the Staging Diva Home Staging Business Training Program, Staging Diva Sales and Marketing Secrets to Boost Your Home Staging Business, I discuss many marketing ideas, including how to get media coverage like Tara’s. It’s so important to building awareness of home staging with home sellers and real estate agents and also to establishing yourself as the local expert.
Tara Hansen is a member of the Staging Diva Directory Of Home Stagers, which is a great vehicle to help the media find you when they’re writing stories about home staging.
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Entrepreneur and Home Staging expert Debra Gould, The Staging Diva, knows how to make money as a home stager. Discover her secrets to home staging business success in the Staging Diva Home Staging Business Training Program. Free quiz to see if a home staging business is right for you!
Technorati Tags: home staging, home stager, real estate staging, Wisconsin home staging, decorate to sell, Tara Hansen, Closing Stage LLC, Appleton Post Crescent, Staging Diva
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Congratulations to Tara – this media exposure should enhance her growing business.
It is good to see home staging in the news in a “reality based” application.
Kathleen Lordbock
Re$ale Design & Home Staging
Brainerd, MN
Well done Tara, a great article and some fantastic exposure for you.
Very nice article Tara. You sounded very professional and knowledgeable. Congrats on the great exposure for you and your staging company.
Thanks for all of the congratulations and well-wishes. In the few days since my article ran I have booked 3 staging consultations, 1 redesign, a presentation to local real estate agents and an inquiry into whether I am hiring! I also have been contacted by some local businesses wanting to form alliances. And to think it took a lot of convincing to get the article in the first place! One client told me that after reading the article he thought, “finally, something that makes sense!”.
Congratulations Tara. Such is the power of media coverage and why I encourage my students to view the media as one of their four key target audiences for marketing.