Canada’s largest home decor magazine, House & Home features the Staging Diva Directory of Home Stagers in the October 2006 issue out today. There’s a fairly long feature about why staging helps a home sell more quickly and for a higher asking price with lots of before and after photos.
Included is an interview with me about How to Hire a Home Stager. One of my missions is to clear up the misinformation about staging credentials out there. It misleads the public when they’re trying to hire someone and it misleads potential students who are duped by programs handing out fake credentials. So I’m glad they included this part to help educate homeowners and their agents:
“Staging is an unregulated field, so beware of anyone claiming to have ‘accreditation.’ Instead, review the candidate’s portfolio. Some training programs hand out photos of staged rooms, so find out whether the photos you see are generic samples or reflect work the stager has actually completed.”
If you’re new to staging there are lots of ways to build a portfolio and credibility and I discuss these in course 2 of the Staging Diva Training Program “The Business of Home Staging: What you Need to Start and How to Grow.”
For any Staging Diva Graduates listed in the Staging Diva Directory of Home Stagers, you should see increased traffic to your web page over the next 4 to 6 weeks because of this editorial coverage in House & Home Magazine. The story advises readers:
“To find a stager, ask your real estate agent or freinds for referrals. Or try the Staging Diva Directory of Home Stagers.”
Learn how to get listed in the Staging Diva Directory of Home Stagers
Read more about Staging Diva media coverage
Discover the ONLY Home Staging Business Training Program taught by a seasoned entrepreneur who has successfully grown her own home staging business (not as a side-line to selling real estate) — The Staging Diva Training Program. With an MBA in marketing and hundreds of home staging clients, internationally recognized home staging expert Debra Gould, The Staging Diva, is uniquely qualified to train others how to start and grow a profitable home staging business.
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I always look forward to receiving my Canadian House and Home magazine but I was really excited when I found the article about Home Staging in the most recent October issue. I read the article and was pleased to see that they had talked to Debra and included such important information as what to consider when hiring a home stager. Also, mentioned was the important fact that there is no “accreditation” that stagers are required to have. The article ends with suggestions on how to find a stager and provides the Staging Diva Directory web site. Good information and a better understanding about our services! As a graduate of the program and having a listing in the directory I expect this article to generate interest and future business and I wanted to say thank-you Debra!
I was excited to see that Debra was in the October issue of House & Home and even more excited that she mentioned the Staging Diva Directory. I am a certified Interior Decorator and also a graduate of the Staging Diva Program. Since the October issue has been on the store shelves, I have received two calls regarding a Home Staging Consultation. Also, I have to thank Debra for the many home staging project referrals (19) she sent me over the past six months.
Thank you Debra for spreading the word!
Queena Murdock Q Interiors