Home Stagers, a gift of knowledge instead of Valentine roses

by Debra Gould, The Staging Diva on February 15, 2010 · 2 comments
Print Article Print Article

gift of knowledge better than chocolateI once read that 64% of men make no special plans for Valentine's Day and only 15% of women send themselves flowers. Now that's not to say that Valentine's Day is only for women, quite the contrary. But my point is, there is often a mismatch between what we might expect (or hope…

Continue reading

New York home stager scores 25 hours in projects from one follow up note

by Debra Gould, The Staging Diva on February 12, 2010 · 6 comments
Print Article Print Article

I haven’t heard a story that demonstrates the power of follow up better than one recently sent in by Staging Diva Graduate, Susan Atwell of New York-based AtWell Staged Home.On a spring day in 2008, Susan was out touring model homes being built nearby, a practice she considers “continuing education for home…

Continue reading

Should you do a home staging consultation if nobody’s home?

by Debra Gould, The Staging Diva on February 10, 2010 · 5 comments
Print Article Print Article

If it hasn't already happened during your career as a home stager, you might one day be asked by a homeowner if you’ll conduct your consultation even though they can't be there.Even if they say they'll have a check there waiting for you, you should always insist someone be there when you do a home…

Continue reading

Home stagers should never waive their consultation fee

by Debra Gould, The Staging Diva on February 8, 2010 · 5 comments
Print Article Print Article

A lot of you were very interested in the last home staging dilemma I posted. In case you missed it, I asked what you would do if you were asked to waive your consultation fee. I highly recommend that you go back and read the post and go through


Continue reading

Home Stagers, realize your own power in real estate

by Debra Gould, The Staging Diva on February 5, 2010 · 3 comments
Print Article Print Article

Home Stagers make a house stand outLast week I wrote a post called, "Stagers, don't let real estate agents discourage you". I was motivated to write it because for the 7 years I've been staging homes I've been running into real estate agents who:


Continue reading

Obtaining home staging client testimonials

by Debra Gould, The Staging Diva on February 4, 2010 · 5 comments
Print Article Print Article

Do you make it a regular practice to follow up with your clients after staging their homes?I hope you’re not waiting for them to get back to you to tell you about the results your work achieved. Think about it, how many times have you yourself just never gotten around to dropping that Thank You note in the mail?Even if your clients are all thrilled with the results they got…

Continue reading

Stagers, have you lost your New Year’s momentum?

by Debra Gould, The Staging Diva on February 1, 2010 · 2 comments
Print Article Print Article

Did you declare January 1, 2010 the day you would start making some changes in the way you’re marketing your home staging business? Was it the day you decided you’d start doing some new things to help you grow?Now that it's February, are you still as motivated and inspired as…

Continue reading

Home staging gets divorcing couple more than asking in one day

by Debra Gould, The Staging Diva on January 29, 2010 · 6 comments
Print Article Print Article

Few types of people are in as much of a rush to sell as those going through a divorce. It’s a wonder that all couples going through the process don’t choose to work with a home stager, especially with stories like the one Staging Diva Graduate Carol King recently sent in, proving that home staging works.Before becoming a home stager at the age of 62…

Continue reading

Stagers, don’t let real estate agents discourage you

by Debra Gould, The Staging Diva on January 27, 2010 · 26 comments
Print Article Print Article

If you’re looking for the best way to talk yourself out of becoming a home stager, immediately get on the phone and call a dozen real estate agents in your market. After a few “No one will ever pay for it around here” or “It will never work in this market” or "There's no…

Continue reading

Do your home staging rates belong on your website?

by Debra Gould, The Staging Diva on January 25, 2010 · 5 comments
Print Article Print Article

Your home staging services shouldn't be seen by you (or your prospective clients) as a commodity. That’s why the goal of your home staging website is to educate and build interest around your services so someone is intrigued enough to call you for more information.I get asked all the time whether or not home stagers should be putting their prices…

Continue reading

Denver home stager makes a believer out of a skeptical real estate investor

by Debra Gould, The Staging Diva on January 21, 2010 · 2 comments
Print Article Print Article

Becoming a home stager was a natural evolution for Debbie Fiskum who worked with her husband doing “fix n flips” and rentals in Denver, Colorado before taking the Staging Diva Home Staging Business Training Program and starting her business, Perfect Home Staging Denver.It didn’t take long for Debbie to learn that there was a future in home staging because through successful staging projects she…

Continue reading

← Previous Entries

Next Entries →