What could make a stronger case for hiring a home stager than an offer coming in after a home was staged…from a person who saw the home before staging without any interest?
That’s exactly what happened with a Maryland property transformed by home stager and Staging Diva Graduate, Holly Battaglia.
Her clients, who found her online had their house on the market for part of 2007 and for most of 2009. They didn’t have a single offer on the property despite all that time on the real estate market.
After they hired Holly to stage the house, the couple had 7 showings in 7 days and one resulted in an offer.
That offer was not accepted because it was too low and the sellers knew with all the activity happening on their property thanks to Holly, they wouldn’t have trouble selling it.
Credit: Danielle Arcilesi Photography
Holly believes the offer (which had come from someone who’d seen the house before), was because the prospective buyer felt an urgency to take action— fearing that since the property looked so good after staging, someone else might snatch it up first.
That’s what home staging is all about…perception of how desirable a property is. And that’s why it works.
Besides working full time as a home stager, Holly works part time as a nurse and is a busy mother of four children. When someone has as hectic a schedule as Holly, it makes a lot of sense to market online because she has something promoting her staging business 24/7 while she carries on with her full life.
According to Holly, the fee she made on this one project, which was a result of her online marketing efforts, covered the cost of her home staging training program and her Staging Diva Directory of Home Stagers listing.
Staging Diva Graduates, if you’re still trying to decide if a listing on the Directory of Home Stagers is worth it, does this story change your mind?
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Debra Gould knows the key to success in business is in how you market it. She’s taught thousands of people around the globe how to make money using their natural creative talent as home stagers through the Staging Diva Home Staging Business Training Program.
Technorati Tags: home stager, home staging, holly battaglia, staging diva, home staging success story, home staging program, staging diva graduate, home staging course, directory of home stagers
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{ 4 comments… read them below or add one }
Hi Holly: I am still getting the newsletters as I plan to be a Staging Diva one day soon !. Still a little scared since I don’t have any experience. Your story was so inspiring and I loved your website ! I will be moving to Mississippi/Louisiana area in a couple of months. I too am a Nurse. Congrats…everything was beautiful !
Ellen
Great job, Holly! Way to go and it’s proof that this business is not only FUN, but profitable too! As “TheHomeDecorGenie” I’ve staged many houses in the Denver area with great success as well. Debra’s training gave me tools I needed to be successful.
Congratulations Holly on a job beautifully done. You and your clients must be thrilled. I must also say that it felt like déjà vu, reading this story. Within a month of my directory listing “going live” I received a call to stage a vacant home. After staging, the home sold in one week. And the buyer? Someone who had seen the home during the 5 months it was on the market prior to staging. This one job also paid for the cost of my course and directory listing. I’ve found one of the biggest benefits of Staging Diva training is helping understand your value and to set your prices accordingly – along with giving you the confidence to do that!
Holly,
What an inspiring success story, Holly! Congratulations not only on your staging victory, but on your tenacity in juggling your MANY careers (Mom, nurse, home stager). Amazing! I wish you the best for your certain continued success!
Jayne
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