Lack of demand for home stagers, or marketing problem?

I did a business coaching call with a couple of home stagers who wanted to give up after three months in business because they felt there was no demand for staging in their area.

I asked these two business partners:

“If a homeowner needed your help, how would they find you?”

They admitted that there was no way to be found, except by people who knew them already.

So I said:

“How do you know there aren’t thousands of people who want and need your services but have no way to find you?

They admitted they never thought of that. Here’s the thing about building a business:

1. Starting a business takes time.
2. Growing a business takes work.
3. You can’t build a business if customers can’t find you.

Home Staging is not a get rich quick scheme and anyone who tells you it is might as well be selling you snake oil. But, it is a lucrative profession if you dedicate yourself to building your business with clear goals and daily focussed action towards achieving them.

I wanted to give up in frustration many times during my first year, but I slugged it out. Many days it felt like my dreams were a big boulder I had to keep pushing up a hill and I was getting really worn out. Had I called it quits, I would never have realized what lay just around the next corner.

Fortunately I’m able to cut through much of what slowed me down in year one so that students of the Staging Diva Home Staging Training Program don’t have to face all the same frustrations I did. I teach them what I’ve figured out being an entrepreneur since 1989 and over the last five years of running my own successful staging business.

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging

Entrepreneur and Home Staging expert Debra Gould, The Staging Diva, knows how to make money as a home stager. Discover her secrets to business success in the Staging Diva Home Staging Business Training Program.

Free quiz to see if a home staging business is right for you.

Learn more about the Staging Diva Home Staging Business Training Program.

Learn more about one-on-one business coaching with Debra Gould, The Staging Diva

Technorati Tags: home staging, home stager, home staging business, home staging training, home staging marketing, learn about home staging, real estate staging, make money in home staging, Debra Gould, Staging Diva, advice for home stagers

Related posts:

1. Home stagers worry unneccessarily about demand
2. Home Stagers: Stop wasting your marketing dollars!

Be Sociable, Share!

• 

• Tweet

Home Staging Resources
The Home Stager's Guide to Twitter will show you how to use Twitter effectively and efficiently, so you'll save time and money while getting business results. For beginner and intermediate Twitter users. More about Twitter Guide	"Staging Diva Ultimate Design Guide: Home Staging Tips, Tricks and Floor Plans” contains home staging expert Debra Gould’s secrets for how to stage any room in a home. This must-have resource will boost your design confidence through easy to use ideas brought to life with floor plans and before and after photos from the hundreds of homes Debra has staged. More on Design Guide