Home stagers, stop thinking and start doing

by Debra Gould Click here to comment
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Home stagers, one of my biggest procrastination strategies when I’m starting something new is to research it to death. I developed this habit as a student years ago. If I had an essay to write, I’d keep visiting the library and dragging home more books. As long as I was gathering more research, I felt like I was actually “working.” Which is true, but only to a point!

Finally, the night before my essay was due I’d stay up all night write my paper and then run to school to hand it in with the Liquid Paper barely dry. (Do they still even make Liquid Paper?)

You feel like you’re moving forward with your home staging business because you’re gathering information. But at some point, you have to realize you’re NOT moving forward at all anymore, because you haven’t actually done anything!

All the information in the world won’t get you anywhere until you start taking action.

I’m committed to getting you to take action in your home staging business right now. My challenge to you is to get your staging business started before the end of January. This timing is key because then you’ll be in great shape for the spring real estate season, which actually starts in February because that’s when people decide it’s time to sell and when they contemplate what’s needed to make that happen.

Your ideal clients are the home sellers who realize they need help before they list their homes, which means you have to be out there in a way that they can find you.

After all, think of how much easier it is to get business from people who are searching for you rather than you chasing after them one-by-one!

That’s why I created something new and it’s ONLY available this month! I’m going to spend 3 evenings on the phone with a maximum of 25 new and aspiring home stagers on the line.

This program offers a total of 4 hours of live training with me during which I’ll walk you through the first 20 steps you need to take to get your home staging business going. You’ll learn the right order to take these steps in and get inspired to take action on them because you’ll be discussing your progress with me and have the opportunity to ask any questions or discuss any problems you may run into along the way.

Here’s a sample of the 20 steps you’ll be taking during our live training together:

  • Choosing and registering your business name
  • Deciding whether you want a Sole Proprietorship, Partnership or Corporation
  • Getting your business logo designed
  • Writing a profile for your business
  • Starting your home staging portfolio
  • Determining how you’ll create a web presence

If you’re tired of being in “information gathering” mode and feel ready to take the action that’s needed to get your business going, and if you want to actually make money from it this spring real estate season, then you must join me on these live Take-Action calls. I know you’ll stop procrastinating and start doing.

This training is appropriate for you whether you’ve taken the 5-course Staging Diva Training Program or not, though students who have taken the courses already will get the most out of it because you already know all the detailed thought and strategy that goes behind each of the 20 steps I’ll be covering.

I don’t want you to look back in June and regret how much money you could have made by taking action to move your home staging business forward during the spring real estate market – the busiest staging season of the year.

I was so overwhelmed when I started my own home staging business in 2002 that it took me 4 months to get my first client and then a month or two more to get my second. I was flying by the seat of my pants, making it all up as I went along. In the Staging Diva Home Staging Training Program I teach my students everything I figured out through trial and error of building my business over the years. But I’ve been an entrepreneur long enough to know that often what holds people back is not taking action on what they’ve learned.

I want you to live your dream of using your natural gifts to have your own home staging business, whether this is something you’re doing on the side of another job, or something you want to do full time.

> Learn more and save your spot before this live training is full

This live training will NOT be offered again in 2011. The January group of 25 students are the only ones who will be able to participate live with me this year!

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging

Debra Gould staged hundreds of homes before creating the Staging Diva Home Staging Business Training Program to teach others how to earn a living doing something they love. She has written 5 guides and appears on HGTV and in numerous magazines and newspapers.

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Home Staging Resources

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"Staging Diva Sales Script: How to Avoid the Free Estimate Trap and Turn Homeowners into Home Staging Customers in One Phone Conversation" by Debra Gould is THE script she used to go from zero to $10,000 a month in sales within two years. Learn word for word what she says when a homeowner calls and why she never does free estimates.
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