With American Thanksgiving and Christmas almost upon us, I’m starting to get those inevitable “seasonal decorating” questions from new home stagers that run like this:
“Is it normal to be less busy at this time of year? Should I look at seasonal decorating to keep me busy now?”
Home Staging is definitely a seasonal business because it follows real estate cycles. That’s why it works well to combine your staging business with things like:
- interior redesign
- color consulting
- professional organizing
- seasonal decorating
What you choose should also be a function of your interests. I don’t believe in starting your own business only to do things you don’t like! If you’re going to make the effort to be your own boss, make sure you think carefully upfront about what your interests and natural talents are.
So, if you love holiday decorating and have a natural talent for it, then why not go for it? There are no rules when you’re an entrepreneur. If you see an opportunity that inspires you then why not take advantage of it?
I don’t act on every opportunity that comes my way (or I’d have no business focus), but I certainly consider the ones that inspire me. Personally, I’m not interested in holiday decorating so I refer those inquiries to others. I can’t even bring myself to plant my own outdoor urns for winter and would love to hire someone else to take care of it!
The idea that you should only build a business that you’ll REALLY want to work in, is a theme that runs throughout the Staging Diva Home Staging Business Training Program, especially in course 4 “Staging Diva Sales and Marketing Secrets to Boost Your Home Staging Business.”
If you only want to focus on home staging you should know that despite the fact that December is a bad month to put a house on the market, there are always homeowners that will do it anyway. In the last 10 days alone, I’ve been called for two projects to completely furnish empty homes.
If you’d like to learn more about “seasonality” in the home staging business, ie, when the busy and slow times are, check out this article called “Get busy, it’s home staging season!” It was written at the end of August so it discusses this past fall and then looks forward in time to the next peak season and what to expect come January/February 2007.
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