The Business of Home Staging

Home Stager Needed in Scottsdale, Arizona

Debra Gould — Mon, 12 May 2008 14:00:11 +0000

I have a client who has a home in the Scottsdale area that needs a home stager soon. The home will go on the market in the Fall. The home is 3750 square feet, furnished and will list for $1,300,000.

Scottsdale has become internationally recognized as a premier, upscale tourist destination, while maintaining its own identity and culture as “The West’s Most Western Town.” This is definitely an ideal place to start a home staging business.

We’ve made it really easy for you to apply for this home staging project. Simply complete the form at the Staging Diva Home Staging Project Referral Service.

Be sure to include “Scottsdale Staging Project” for the project location in the first line of the form.

If you don’t already have a website or a page on the Staging Diva Directory of Home Stagers, it will be more difficult to win this project. It’s hard to convince a client to hire you over the phone if they can’t see your portfolio.

There is a $250 referral fee but ONLY if you get any paid work through this referral.

Because of all the traffic I get to my two sites, SixElements.com and StagingDiva.com, I get lots of leads on projects from all over Canada, the US, England, Australia, New Zealand, and all over the world! I will only refer them to Staging Diva Graduates.

I generate tons of traffic for anyone listed on the Staging Diva site. Only one good project would more than pay for your entire Staging Diva Training Program plus building and hosting your web page on the high traffic Staging Diva Directory of Home Stagers for an entire year! When clients find you on their own from your listing in the Staging Diva Directory, I do not charge you a referral fee.

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging

Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.

Learn more about the Staging Diva Home Staging Training Program.

You can get your company listed in the Staging Diva Directory of Home Stagers. We build your page and all the code to help search engines find you!

Learn more about the Staging Diva Directory of Home Stagers

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Happy Mother’s Day From The Staging Diva Team

Debra Gould — Sun, 11 May 2008 15:53:55 +0000

I recently stumbled on this very moving passage and wanted to share it with you for Mother’s Day.

And a woman who held a babe against her bosom, said Speak to us of Children.

And he said:

Your children are not your children.

They are the sons and daughters of Life’s longing for itself.

They come through you but not from you,

And though they are with you yet they belong not to you.

You may give them your love but not your thoughts,

For they have their own thoughts.

You may house their bodies but not their souls,

For their souls dwell in the house of tomorrow, which you cannot visit, not even in your dreams.

You may strive to be like them, but seek not to make them like you.

For life goes not backward nor tarries with yesterday.

You are the bows from which your children as living arrows are sent forth.

The archer sees the mark upon the path of the infinite, and He bends you with His might that His arrows may go swift and far.

Let your bending in the archer’s hand be for gladness;

For even as He loves the arrow that flies, so He loves also the bow that is stable.

From: “The Prophet,” by Kahlil Gibran, 1923

I hope your Mother’s Day is filled with love and blessings.

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging

Technorati Tags: home staging, home stager, home staging business, mothers day, Kahlil Gibran, Debra Gould, Staging Diva

International Directory of Home Stagers Makes Search Easy

Debra Gould — Fri, 09 May 2008 20:38:40 +0000

It’s always been hard for home sellers and real estate agents to locate qualified home stagers. That’s why I get so many requests to recommend a home stager from all over the United States, Canada and as far away as Australia, England, South Africa, New Zealand and even Israel.

The Staging Diva Directory of Home Stagers is heading into it’s third year and I’ve completely redesigned it and added an easier search feature as well as making it better for search engines to find.

Now all a visitor has to do is enter a city, neighborhood, county, province or state into a search box and it will take them right to a list of all the stagers in that area.

Not just a list of names and contact information which really does nothing to build a stager’s business.

Each stager has a complete profile with their logo, personal photo, contact information, list of areas served, 600 words of copy about them, 3 sets of before and after room shots with captions and an extra vignette photo. In other words, it’s a complete portfolio! This approach is important for marketing because prospects need to read about the home stager and see samples of their work before deciding whether to call.

If the home stager listed has their own website, we also provide a link to that from the Staging Diva Directory of Home Stagers.

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging

If you’re a Graduate of the Staging Diva Home Staging Business Training Program, you can get your company listed in the Staging Diva Directory of Home Stagers. We build your page and all the code to help search engines find you!

Learn how to join the Staging Diva Directory of Home Stagers.

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Home Stager Needed in Flint, Michigan

Debra Gould — Fri, 09 May 2008 14:00:12 +0000

I have a client who has a home in the Flint area that needs a home stager immediately. This home is currently on the market. The home is 1400 square feet, furnished and will list for $150,000.

Flint is the fifth largest city in Michigan and has been host to various industries in history such as trading/trapping, lumber, carriages, and automobiles. This is a great place to start a home staging business.

We’ve made it really easy for you to apply for this home staging project. Simply complete the form at the Staging Diva Home Staging Project Referral Service.

Be sure to include “Flint Staging Project” for the project location in the first line of the form.

There is a $250 referral fee but ONLY if you get any paid work through this referral.

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging

Learn more about the Staging Diva Home Staging Training Program.

You can get your company listed in the Staging Diva Directory of Home Stagers. We build your page and all the code to help search engines find you!

Learn more about the Staging Diva Directory of Home Stagers

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Home Stager Needed in Atlanta, Georgia

Debra Gould — Thu, 08 May 2008 15:20:29 +0000

I have a client who has a home in the Atlanta area that needs a home stager soon. The home is 2400 square feet, furnished and will list for $250,000. The home will go on the market in July.

Atlanta is the largest city in Georgia and has an expansive metro area. It’s an ideal place to start a home staging business.

We’ve made it really easy for you to apply for this home staging project. Simply complete the form at the Staging Diva Home Staging Project Referral Service.

Be sure to include “Atlanta Staging Project” for the project location in the first line of the form.

There is a $250 referral fee but ONLY if you get any paid work through this referral.

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging

Learn more about the Staging Diva Home Staging Training Program.

You can get your company listed in the Staging Diva Directory of Home Stagers. We build your page and all the code to help search engines find you!

Learn more about the Staging Diva Directory of Home Stagers

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Five Skills a Home Stager Must Have

Debra Gould — Thu, 01 May 2008 16:56:30 +0000

After staging tens of millions of dollars worth of real estate and teaching over 800 others around the world how to start a home staging business, I have created the following list of skills and talents I feel a professional home stager should have.

I developed this list by observing my students who were the most successful in building their own real estate staging business.

1. A talent for decorating and working with color.

You should be a creative individual, have a sense of space and be visual. I am not saying you need to be a trained Interior Designer or trained Decorator to be a Home Stager.

If you have a talent for it, it comes naturally. No amount of training can substitute for raw talent.

2. An interest in real estate.

You have to love looking at homes. One of the homework assignments I give in the Staging Diva Home Staging Business Training Program is to go and visit open houses and pretend the home belongs to your client. To test your powers of observation and ability to see how things can be improved, walk through the house and think about what changes you would recommend in each room. It’s an excellent way to see if you have an innate sense for home staging.

3. Organizational Skills.

You need to be very organized and be able to pay attention to detail because it is the details in the house that make a difference in a home staging project. Often times clients are emotionally attached to the house and all its possessions, and they cannot look at it with the same objective eye that a professional can.

When visiting clients’ homes, you are going to walk into some of the most chaotic environments. You will be surprised at how many people live— no matter whether they are rich or poor, or the price of their house.

You have to be somebody who innately likes to create order out of chaos.

4. Work well under pressure.

You must be able to work under very tight time lines. Few people call me 6 months before they are going to sell the house. Most call me one to two weeks before they are listing their home, or when it is already on the market. That doesn’t leave much time to complete the transformation.

5. Work well with others.

You need to be comfortable dealing with different types of people and with people who are often under stress, because selling a home can be very stressful. Many times, I deal with couples who are divorcing or somebody has died or somebody is getting transferred.

Part of what makes a good Home Stager is being able to walk in to any situation and calm the person down. You are bringing proven experience to the table to help the homeowners expedite the selling process. It is a valuable service to be able to help someone through this stressful situation and break it down for them into manageable chunks.

This skill also comes into play when you are coordinating the activities of painters, handymen, furniture rental companies and cleaners as I had to do for the house pictured above. This family room in the basement was completely transformed, along with the rest of the house, over a two week period.

The danger of undervaluing your natural talent

Often times, individuals take for granted the things that they just naturally do well and assume that everyone else knows how to do those things too. But they don’t, as evidenced by the millions of really ugly homes for sale all over the world.

Building a business around your innate skills dramatically increases your chances of success. If you feel like you have some or all of the above-mentioned skills, use your natural talents to seize the opportunity to make a living and a life doing what you love.

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging

Entrepreneur and Home Staging expert Debra Gould, The Staging Diva, knows how to make money as a home stager. Discover her secrets to business success in the Staging Diva Home Staging Business Training Program.

Free quiz to see if a home staging business is right for you

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Home Stager Needed in Palm Beach Gardens, Florida

Debra Gould — Wed, 30 Apr 2008 18:21:33 +0000

I have a client who has a home in the Palm Beach Gardens area that needs a home stager soon. The home will go on the market the end of June. The home is 2500 square feet, furnished and will list for $325,000.

With over 30% of land mass dedicated to green space, recreation programs tailored for residents of all ages, a pro-active business climate that embraces innovation and various other items, Palm Beach Gardens is much more than the ultimate vacation spot. It’s also a great place to start a home staging business.

We’ve made it really easy for you to apply for this home staging project. Simply complete the form at the Staging Diva Home Staging Project Referral Service.

Be sure to include “Palm Beach Gardens Staging Project” for the project location in the first line of the form.

There is a $250 referral fee but ONLY if you get any paid work through this referral.

Because of all the traffic I get to my two sites, SixElements.com and StagingDiva.com, I get lots of leads on projects from all over Canada, the US, England and all over the world! I will only refer them to Staging Diva Graduates.

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging

Learn more about the Staging Diva Home Staging Training Program.

You can get your company listed in the Staging Diva Directory of Home Stagers. We build your page and all the code to help search engines find you!
Learn more about the Staging Diva Directory of Home Stagers

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Home Stager Needed in Muncie, Indiana

Debra Gould — Tue, 29 Apr 2008 18:54:33 +0000

I have a client who has a home in the Muncie area that needs a home stager right away for a quick and profitable sale. The home is 3400 square feet, furnished and will list for $299,000. They would like to put the home on the market as soon as possible.

Muncie is best known as the home of Ball State University and is a principal city in the state of Indiana. What a great place to have a home staging business!

We’ve made it really easy for you to apply for this home staging project. Simply complete the form at the Staging Diva Home Staging Project Referral Service.

Be sure to include “Muncie Staging Project” for the project location in the first line of the form.

There is a $250 referral fee but ONLY if you get any paid work through this referral.

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging

Learn more about the Staging Diva Home Staging Training Program.

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Home Stager Needed in Salt Lake City, Utah

Debra Gould — Tue, 22 Apr 2008 17:32:45 +0000

I have a client who has a home in the Salt Lake City area that needs a home stager immediately. The home is 2469 square feet, furnished and is listing for $274,900. The home is currently on the market.

Before Western settlement, the Shoshone, Ute, and Paiute had dwelled in the Salt Lake Valley for thousands of years. However, these tribes dwelt only on a temporary basis near streams emptying from Canyons into the Salt Lake Valley. The first Caucasian in the Salt Lake area is believed to be the explorer Jim Bridger in 1825, although other Caucasians had been in Utah earlier, some as far north as the nearby Utah Valley. U.S. Army officer John C. Frémont surveyed the Great Salt Lake and the Salt Lake Valley in 1843 and 1845.[5] The Donner party, a group of ill-fated pioneers, had traveled through the Great Salt Lake Valley in August 1846.

We’ve made it really easy for you to apply for this home staging project. Simply complete the form at the Staging Diva Home Staging Project Referral Service.

Be sure to include “Salt Lake City Staging Project” for the project location in the first line of the form.

There is a $250 referral fee but ONLY if you get any paid work through this referral.

Because of all the traffic I get to my two sites, SixElements.com and StagingDiva.com, I get lots of leads on projects from all over Canada and the US and even in England and South Africa! I will only refer them to Staging Diva Graduates.

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging

Learn more about the Staging Diva Home Staging Training Program.

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Staging Diva Graduate Tara Hansen Featured in Post Crescent

Debra Gould — Mon, 21 Apr 2008 16:13:21 +0000

Staging Diva Graduate Tara Hansen of Closing Stage WI, is featured in an article on home staging in today’s issue of the Appleton Post-Crescent.

In the story Tara answers Maureen Wallenfang’s questions about what home staging is, what home staging costs and one of the key things she learned from me about the business of real estate staging. Tara’s answer:

“Debra Gould said people don’t know what to expect from a home stager. You need to be very upfront with people. Explain exactly what is being done, what costs are involved and when those costs are due. She taught the business side.”

In course 4 of the Staging Diva Home Staging Business Training Program, Staging Diva Sales and Marketing Secrets to Boost Your Home Staging Business, I discuss many marketing ideas, including how to get media coverage like Tara’s. It’s so important to building awareness of home staging with home sellers and real estate agents and also to establishing yourself as the local expert.

Tara Hansen is a member of the Staging Diva Directory Of Home Stagers, which is a great vehicle to help the media find you when they’re writing stories about home staging.

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging

Entrepreneur and Home Staging expert Debra Gould, The Staging Diva, knows how to make money as a home stager. Discover her secrets to home staging business success in the Staging Diva Home Staging Business Training Program. Free quiz to see if a home staging business is right for you!

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