Staging Diva Diary — Debra Gould Shares Personal Business Stories

Debra Gould, The Staging Diva shares personal stories and inspiring reflections from her years as an entrepreneur and growing her staging business.

Solving 5 Home Stager Media Challenges – Part 1

This post continues a series about home staging in the news which began with my  5 tips to get media attention for your home staging business. Last week, I covered 5 things I learned the hard way about media coverage for my home staging business and today I’m going to share what to do to [...]

Read the full article →

5 Media Challenges for Home Stagers

The more home staging is covered in the media, the easier it is for all home stagers to sell their services. When potential clients already know what staging is and how decorating a house to sell on the real estate market benefits them, we can spend more time on why we’re the right stager for [...]

Read the full article →

Staging a Home Transforming The Owner

I’ve been writing about how houses actually “speak” to the home stager, suggesting how they are really meant to be presented. Fabulous comments from my readers have prompted me to take yet another angle on this continuing story. Nancy Lee of An OrderLee Home observed, “Not only does every room shout it’s own story to [...]

Read the full article →

5 Tips to Get Media Attention for Your Home Staging Business

Getting media attention for a home staging business has been a hot topic lately. Recently after writing about 3 Staging Diva Graduates featured in staging stories in Kenosha, Nashville and Chicago newspapers, a home stager in Alaska wrote that she was having trouble getting local papers interested in writing about her. Here  are 5 tips [...]

Read the full article →

Sad Real Estate Listings

Isn’t it amazing how little care some real estate agents seem to put into their real estate listings? From bad MLS photos to typos in listings, I know most home stagers have seen it all. In the more relaxed spirit of summer, I just saw a funny clip from Ellen which pokes fun at bad [...]

Read the full article →

Addicted to Decorating or Born to Be a Home Stager

I’ve been addicted to decorating since I was a kid. I remember insisting that my room be painted a deep turquoise, and my rattan headboard white, because I could totally picture how one would stand out against the other and compliment the pale creamy-yellow duvet. At the risk of revealing my age, I’ll admit it [...]

Read the full article →

Indispensable Home Stagers? Are You a Linchpin?

I recently finished reading Seth Godin’s Linchpin: Are You Indispensable?, which is written for people still toiling away inside corporations but it offers some interesting insights that we can use as home stagers too. He argues that every workplace has traditionally had “management” and “labor” but that now there is an important third group, which [...]

Read the full article →

5 Real Estate Agent Warning Signs for Home Stagers

I recently started a series of articles about marketing to real estate agents at their open houses. After all, you have a captive audience to introduce your services and if you handle it well, it can lead to many future home staging projects. Another reason to visit agents at their open houses is to evaluate [...]

Read the full article →

Home Stagers Do Houses Speak to You?

Last week I wrote Home Stagers Set The Table to Sell a House in which I discussed the fine balance between romancing home buyers and not being so over the top with props that our staging becomes the focus instead of the house itself. There were some great comments from home stagers, both new and [...]

Read the full article →

Working for Mad Men or Being Your Own Boss

I’m a Mad Men fan and disappointed we have to wait for the new season. Watching the show is a great reminder of why I wanted to be my own boss by the time I was 30— a goal I’m proud to say I achieved. When I was in the corporate world (and then worked [...]

Read the full article →

Home stagers don’t “have” to go to work

The other day I found myself pondering the “why” of my career as a professional home stager, and teacher, coach and mentor to thousands of other home stagers. Whether you’re doing what you’ve always dreamed of doing or you’re “stuck” in a desk job you feel you can’t escape from, there is something that drives [...]

Read the full article →

← Previous Entries

Next Entries →