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You can take the Staging Diva Home Staging Training Program from home. To Graduate, you need to take five two-hour courses by phone with Debra Gould or order the recordings. Full course notes provided.

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"Staging Diva Home Staging Business Quick Start Checklist: 20 Steps to Start Your Home Staging Business" by Debra Gould is a handy TO DO LIST. You'll save time and money by doing things in the right order when you're starting your business. This Quick Start Checklist takes the worry out of what to do first and lets you focus on getting it done. Why reinvent the wheel? Follow the 20 steps in the order they are outlined and you'll have what you need to launch your business.

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“Staging Diva Home Staging Consultation Checklist with Room-By-Room Client Planning Forms” by Debra Gould takes the guess work out of how to do a home staging consultation and lets you fill in the blanks as you go through a home. You’ll learn the techniques and process the Staging Diva has used successfully in hundreds of homes, and how to avoid doing time wasting and unprofitable reports.

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home staging portfolio guide

"Staging Diva Ultimate Guide: Creating The Perfect Portfolio to Sell Your Home Staging Services" by home staging expert Debra Gould will give you the steps to creating a winning home staging portfolio. Whether you're writing a brochure, creating a portfolio album, building a website or your Profile page in the Staging Diva Directory of Home Stagers, this guide will teach you how to write about your talents and get great home staging before and after photos. Filled with tips and tricks, worksheets and more.

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The Staging Diva Directory of Home Stagers is the fastest and easiest way to gain an Internet presence for your staging business. We build your page for you and host it on the high-traffic StagingDiva.com site so that homeowners and realtors will find you!
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The Staging Diva Network is an online discussion group for Staging Diva Graduates to share challenges and triumphs. A supportive community to stay connected with others starting their own staging businesses and a great place to get questions answered any day of the week!

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"Staging Diva Ultimate Color Guide: the easy way to pick colors for home staging projects," by Debra Gould, will take away any fear about quickly choosing colors for your clients. Filled with helpful tips and Debra's top picks for staging colors that work in any home. You'll get specific Benjamin Moore color numbers, color palette groups and more!

 

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The "Staging Diva Home Staging Business Booster eCourse" will help you stay motivated and keep your business moving forward. When you register, you'll get a weekly business boosting lesson by email every week for 21 weeks. Home Staging expert Debra Gould has been an entrepreneur since 1989 and she has created each lesson to give you practical and concrete steps you can take to build your business. An inspiring quotation is always included to reflect the spirit of that lesson.

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"Home Staging, a hot growth business", says Entrepreneur Magazine







The Staging Diva Program is the only home staging business opportunity featured in all three Entrepreneur Magazine's Start Up Guides for the last three years.
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Debra Gould's mission is to empower and inspire others to start and grow their own home staging business. If our products or services fail to meet your expectations, we'll give you a full refund.

Satisfaction Guaranteed!

"My first staging project was worth over $8,000. Then, within days of joining the Staging Diva Directory,  I got another project to stage a condo worth over $1.8 million. Taking The Staging Diva Training Program and joining the Staging Diva Directory of Home Stagers have been great investments in my business!"  Bill McIntosh (BC)

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"I got my first real estate staging project within weeks of finishing the Staging Diva Home Staging Training Program and made more money than I used to make in a whole week in my full time job!" Kelley D'Lima (AZ)

"My first project was worth $5,000 and thanks to the Staging Diva Program, I knew how to handle it!" Erin Rhindress (MA)

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"After the Staging Diva Courses I made almost $18,000 on my first project and staged another 17 homes in my first year, with an average fee of $10,000 on each! Thank you Debra Gould for all your help and encouragement and giving me a way to quit my previous job and become a full time home stager!" Ken Sater (CA)

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"I'm so happy to be starting a new business at the age of 76. I got two staging projects within weeks of completing the Staging Diva Training. Thank you Debra for everything you have done to make my dreams come true!" Jean Smith (FL)

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"Starting my own business at the age of 26 is such a dream come true!   I would have never made the leap if I didn't find the Staging Diva   Training Program." Andi Atteberry (CA)

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"The Staging Diva Home Staging Business Training Program is a definite 10 on a scale of 1 to 5!" Lucie Quigley (NS)

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"Enrolling in the Staging Diva Program is one of the best investments I have ever made. I liked everything about it. By the end of the fifth class I had everything in place to start my home staging business." Michelle Aleff (MN)

"The Staging Diva recordings are straight forward and easy to follow. Because of what I learned I made $4,000 on my first staging project!" LaJeanna Pilant (TX)

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"I can't believe I'm getting paid for something that I love to do and that comes so naturally to me." Peggy Depalma (ON)

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"You will leave the Staging Diva Program with a written road map to guide your success. This is practical, no-nonsense information on what you need to start your own home staging business. " Jody Thulin (CA)

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"I have never been so driven, passionate and totally motivated as I have been since completing the Staging Diva Program. Run, don't walk to your computer to enroll now! You will regret that you didn't do it sooner!" Dane Caldwell (ON)

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"The Staging Diva Program gave me the knowledge, power and confidence to quit my job of 8 years and start doing something I have only dreamed of." Heather Ray Ryan (FL)

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"The Staging Diva Home Staging Training Program isn't just about Staging - it's about being in BUSINESS and making MONEY and keeping yourself SANE at the same time!" Victoria Willits (MD)

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"It was a pleasure taking the Staging Diva Courses and Debra Gould has provided continued encouragement and knowledge during my first year in business. I competed last week with someone who has been staging for 12 years and I got the project!" Gary Baugher (TN)

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"The Staging Diva Home Staging Business Training information is invaluable and we appreciate the ongoing support and personal touch that you offer." Adam Luttrell (Tasmania)

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"Debra takes away the fear and inserts a 'can do' policy that gives you an extra boost of confidence to start your staging business. I'm so impressed with her integrity and will continue to buy other Staging Diva products. After taking the training I made over $5,000 on my first project!" Debra Rowley (WA)

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Archive for the 'Staging Diva Bookshelf' Category

Freakonomics has lots to say about real estate agents

Saturday, October 7th, 2006

Freakonomics has lots of insight for home stagersI just finished reading Freakonomics by Steven Levitt and Stephen Dubner. While I’ve been happy not to read economics books since finishing my MBA over 20 years ago, this is way different!

These authors are not your typical economists and what pulled me in was the provocative chapter title “How is the Ku Klux Klan Like a Group of Real-Estate Agents?”

So how do they link the Ku Klux Klan and real estate agents?

Both groups get their strength through the control and power of information. They argue that the “Ku Klux Klan was a group whose power— much like that of politicians or real estate agents or stockbrokers— was derived in large part from the fact that it hoarded information. Once that information falls into the right hands, much of the group’s advantage disappears.

I won’t go into the authors’ fascinating story of the rise and fall of the KKK here, because my interest as a home stager is in what they had to say about real estate agents. Their perspective goes a long way to explaining what I’ve always said in course 4 of the Staging Diva Training Program about why many real estate agents mistakenly believe they have a vested interest in NOT recommending a home stager to their clients.

The basic premise in Freakonomics is that economics is really the study of incentives— how people get what they want, or need, especially when other people want or need the same thing.

In the past, real estate agents (armed with information the rest of us couldn’t access), could exert a tremendous influence by converting that information into fear, say the authors.

Because of their commission structure, agents only get paid if you sell your house and how much you sell for doesn’t influence their commission all that much. So, it was always in their interest to get a homeowner to take an offer, by building fear that another better one wouldn’t materialize.

And it was in the agent’s interest to get home buyers to make a quick buying decision, perhaps even offering more than they would have, for fear that they’d lose their “dream” home.

Only real estate agents had the information on what comparable homes sold for and how long it took. Not to mention, they had the power to create an entirely different story depending on what comparables they chose to share.

I saw this in action when I sold my Victoria home. One of the prospective listing agents kept insisting I’d be lucky to get $300,000 based on her analysis of similar homes. I actually sold in three days for over $30,000 more, using a different agent!

Clearly the power is shifting away from real estate agents and brokers, and back to homeowners because:

  • MLS listings are now available to anyone with an Internet connection
  • the profileration of sites and businesses catering to the FSBO (for sale by owner) crowd
  • sites like HomeThinking which actually rates realtor performance

These trends and the power shift it creates bodes well for the future of home staging.

How else can you explain how I can find a home stager for a homeowner in Johannesburg, who contacted me from half way around the world because her expensive home had been sitting on the market for months with no offers.

Clearly, the only solution her own agent was prepared to offer was a price reduction. The homeowner took matters into her own hands and found me. Since I have a Johannesburg Staging Diva Graduate, I was able to put the two of them together.

Read more about Freakonomics

Debra

Discover the ONLY Home Staging Business Training Program taught by a seasoned entrepreneur who has successfully grown her own home staging business (not as a side-line to selling real estate) — The Staging Diva Training Program. With an MBA in marketing and hundreds of home staging clients, internationally recognized home staging expert Debra Gould, The Staging Diva, is uniquely qualified to train others how to start and grow a profitable home staging business.

You can become a Staging Diva Graduate with 10 hours of training by phone with Debra Gould from home, or you can do the entire program by listening to recordings which are emailed to you immediately after you register.

Read more about Staging Diva Home Staging Business Training


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