Real Estate Trends & How They Effect Home Staging Business and Stagers

Real Estate Trends effect home stagers and the home staging industry. Learn how these impact your staging business now and in the future.

Home Staging Business Solution to a Real Estate Agent Challenge

I recently posted a home staging business dilemma from “Simone” a home stager who shared her story about an especially challenging real estate agent. He blew up and started yelling at her at an agent open house following something she said. Her story raised interesting issues around dealing with difficult people and raised the potential [...]

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Home stagers make more money than real estate agents

I read a post on Active Rain a few weeks ago written by a real estate agent fed up with people trying to work out his paycheck by multiplying the price of a house he was selling by 6%. Everyone assumes he must be filthy rich and he said in his post that many agents [...]

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Seasonality of Home Staging

Home stagers in very seasonal areas like Palm Springs in California, where the population of a city can drop by hundreds of thousands of people for parts of the year, often worry about how they’ll keep busy in the off season. The truth is, there is seasonality in home staging no matter where you live [...]

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What’s a caravan of real estate agents?

If you were meeting with a client who wanted his or her home staged before their real estate agent’s upcoming caravan, would you know what they were talking about? This is one of the reasons why I created the Home Staging Glossary by Staging Diva. Every day we come across terms and phrases we may [...]

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Become a home stager for the fall real estate season

Now that summer’s winding down and your children are starting the new school year, what are your plans for fall? According to the Staples commercials, “it’s the most wonderful time of the year!” but you might be left feeling a little jealous of your kids going back to school because of how much you’d like [...]

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Real Estate Agents are Not Necessarily Realtors

It may surprise you to know that real estate agents aren’t always realtors. That’s why I wanted to make the distinction between the two in the Home Staging Glossary by Staging Diva. If you look closely, you’ll see that Realtor has a ® symbol after it – an important detail to note. The entry in [...]

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Virtual Staging Controversy Continues

Six months ago I wrote a post called Virtual Staging or Just Misleading Pictures? in which I said that I considered using software to manipulate listing photos was a waste of money because as soon as perspective home buyers visit the house they’ll be disappointed (which of course doesn’t lead to an offer to purchase). [...]

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How home stagers can approach FSBO properties

With FSBO properties being so common in the marketplace nowadays, you’re probably wondering how to attract some of them to your home staging business. Targeting FSBOs or “For Sale by Owner” properties is a great idea but remember, they’re selling their homes themselves so they don’t have to pay an agent. This could mean they [...]

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Ontario home stager proves real estate agent wrong

With two very young children at home it was a risky move on Fabia MacNair’s part to quit her job in the residential development field to run her Ontario home staging business, Styling Spaces, full-time. But it’s a risk that continues to pay off for her and her family. Fabia has worked hard to put [...]

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Home staging helps FSBO clients pocket even more money

Many home owners choose to sell on their own instead of working with a real estate agent and giving 5% or 6% of their selling price over in real estate commissions. These properties are known as FSBOs, an acronym for ‘For Sale by Owner.’ The very fact that they’ve chosen to sell without an agent [...]

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Home Stagers, realize your own power in real estate

Last week I wrote a post called, “Stagers, don’t let real estate agents discourage you”. I was motivated to write it because for the 7 years I’ve been staging homes I’ve been running into real estate agents who: don’t understand why an empty, disorganized or ugly home is harder to sell list it as is, [...]

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