Home Staging Business Tips and Training from expert Staging Diva

Home staging industry leader Staging Diva provides FREE business tips and training to help both new and established home stagers succeed in business.

Home Staging Controversy or Effective Marketing for Real Estate Broker

Home staging is a powerful part of the real estate industry. In fact as much as a decade ago, Forbes Magazine called home stagers the “dream weavers of the real estate world.” I quite loved that label and quoted it in my very first website for Six Elements Inc., the home staging business I started [...]

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Home Stagers Make Extra Money with Holiday Decorating

Home stagers, the holiday season is definitely upon us and this means a gradual slow down in your home staging business over the coming weeks. A great way to bring in extra money at this time of year is with holiday decorating. A TV News producer contacted me to appear on camera this week with [...]

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Provide Home Staging Tips for New Parents, Help Them Cope With Selling

This was the condition of the living room when I arrived to conduct a home staging consultation. I’m standing on the stairs for a bird’s eye view of the scene for you. By the way, that’s a great home staging portfolio photo tip for you. You can get stronger before and after photos to showcase [...]

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Home Stager Deep in Home Staging Debt – Part 2

In my last post I introduced you to home stager Kimberly (not her real name), who had amassed enough home staging furniture and accessories to fill at least ten 2-bedroom condos. She is a wonderfully talented decorator and home stager. Her work looks like it could be in a decorating magazine. In part 2 of [...]

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Home Stager Racks Up $100,000 in Home Staging Debt – Part 1

If you’re a home stager thinking, “Gee, if I had my own home staging inventory I could make all these homes look so much prettier,” you need to read this cautionary tale. Kimberly (not her real name) lives in a major US city and was staging high-end condos, using all her own home staging furniture [...]

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Stagers, Is the Fall Real Estate Season Flying By For You Too?

We’re more than half way through the important fall real estate season and I can’t believe how fast time is flying by. Apparently this escalates as we get older and I believe it having just celebrated a birthday days ago. Time will fly by whether you’re: Doing what you want to or not. Taking action [...]

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Home Staging Marketing – Do Postcards Work For Your Staging Business?

When you’re running your own home staging business, you have to be really careful about how you spend your limited home staging marketing funds. Hopefully you haven’t already gone out and spent lots of money printing fancy color postcards to deliver door-to-door because these are largely a waste of money and here’s why: Your home [...]

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Home Stagers Pause To Celebrate Your Accomplishments

I recently wrote a post that has struck a chord with my readers called, Is Negative Self Talk Killing Your Home Staging Business? In it I confessed to realizing that I have been operating from a belief that if I don’t keep pushing myself to conquer ever more challenging business situations, my business will stop [...]

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Is Negative Self-Talk Killing Your Home Staging Business?

I talk to hundreds of home stagers during home staging business coaching calls and I’m always struck by how much negative self-talk is going on. In a single 30-minute conversation, I’ll hear someone say “I’m so stupid when it comes to xyz” 4 or 5 times. Imagine how many times they’re saying it to themselves [...]

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5 Reasons You Need a Home Staging Blog

As a home stager, you can build awareness and ultimately sales for your home staging business through blogging. The term “blog” actually comes from “web log” which was initially envisioned as a diary or online journal. Blogs can look and function very differently from each other to the casual observer, but they all share fairly [...]

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Home Staging Dilemma: Prove your worth or cheapen your value?

Recently I posed a home staging business question, Home Stagers When Do You Cut Your Rates? I described various scenarios and what potential clients may say to put pressure on you and asked for feedback from my fellow home stagers. Now it’s time for my thoughts on this subject, plus I’ll share a terrific example [...]

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