If a buyer walks into a home and immediately knows it’s been staged then I don’t think we’ve done a great job for our clients.
Of course the house looks neater than real people usually live day to day, but that’s not unlike dressing up and getting your hair done for a first date. It’s still you, only more polished.
When you think about it, our goal is to get buyers to fall in love with a property so that they’ll pay as much as possible for it. So if you hit them over the head with the fact that that’s what you’re doing, they’re going to resist the seduction.
I avoid anything that looks overly contrived (like a tray with a tea pot on the edge of a bed, or a dining table laid out as if the President or Queen were arriving any minute), it just ruins the magic!
Perhaps that will be the subject of another post… my top ten most hated staging tactics! Send me yours and I’ll compile a master list!

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"Staging Diva Ultimate Color Guide: the easy way to pick colors for home staging projects," by Debra Gould, will take away any fear about quickly choosing colors for your clients. Filled with helpful tips and Debra's top picks for staging colors that work in any home. You'll get specific Benjamin Moore color numbers, color palette groups and more! | "Staging Diva Sales Script: How to Avoid the Free Estimate Trap and Turn Homeowners into Home Staging Customers in One Phone Conversation" by Debra Gould is THE script she used to go from zero to $10,000 a month in sales within two years. Learn word for word what she says when a homeowner calls and why she never does free estimates. |








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Good afternoon Debra,
Remember the $600.000 batchelor pad ? Well, the first couple that looked at the property after staging made an offer and the listing is SOLD. The property had been listed 65 days with no offers. The unsure agent is all about staging now. She has offered to endorse me in any way she can with her company of 60 agents. Have a great day and I have just signed up for course 3. Gary , An Eye 4 Change . Nashville, Tn.