If you have a passion for decorating, an interest in real estate and a desire to start your own business, home staging is
the perfect career for you to consider.
There are many reasons why staging is a great start up business but the following are, in my opinion, the top five reasons why.
1. It’s a low-cost business to start. There’s very little in the way of overhead expenses with a staging business. You can work from your own home office and you don’t need to worry about carrying a warehouse full of inventory or investing in any fancy equipment. You don’t have to spend thousands of dollars on expensive print advertising because it doesn’t work for a small staging business anyway!
2. It offers high earning potential. As a home stager you have the potential to earn a six-figure salary if you price your services properly. Because homeowners stand to make a significant profit on the investment they make in a professional stager, they will spend hundreds of dollars on your services. It’s up to you to ensure you’re not undervaluing your time and the talent you have to bring to the table. Many Staging Diva Graduates report making more in a single week than could earn in an entire month working full time in their previous career.
3. You get to make your own schedule. If you’re looking for a career that you can easily juggle around your family or a full-time job, home staging is a good choice. If you can only work during the day while children are at school then set your appointments accordingly. If you prefer to be at home for your family during the day and work during the weekends or early evenings then that’s up to you!
4. No credentials or formal training necessary. While some home staging training organizations would have you think you need some sort of special certification or set of staging credentials to be a home stager, that couldn’t be further from the truth. You could start calling yourself a home stager today without having taken a single course or completed a single home staging project. The field of home staging is completely unregulated and there’s no such thing as a home staging certification.
The point is, there is no need to spend years undergoing training and paying for expensive certifications to start a home staging business. Investing in some staging courses that will help you learn to properly price and market your services is the only training you need!
5. You get paid to be creative! One of my favorite things about being a home stager is that I get to use my creativity every day instead of having that part of me stifled behind a desk. I love seeing my creative vision come to fruition at the end of a project and I love hearing the results my clients get from my work. It feels great to open up opportunities in peoples’ lives by getting them a great return on the sale of their largest asset.
The Staging Diva Program can teach you everything you need to know to start and grow a successful staging business and all it takes is 10 hours to listen to the audio recordings. The only prerequisite is that you have some natural talent for decorating. Staging Diva is about building a successful business, it is not a decorating program!
Home stagers, what would you say is your number one reason why someone should consider starting a staging business? Please share by leaving a comment below.

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Debra Gould knows how to make money as a home stager and she developed the Staging Diva Home Staging Business Training Program to teach others how to earn a living doing something they love.
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Home Staging Resources |
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“Staging Diva Home Staging Consultation Checklist with Room-By-Room Client Planning Forms” by Debra Gould takes the guess work out of how to do a home staging consultation and lets you fill in the blanks as you go through a home. You’ll learn the techniques and process the Staging Diva has used successfully in hundreds of homes, and how to avoid doing time wasting and unprofitable reports.
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"Staging Diva Sales Script: How to Avoid the Free Estimate Trap and Turn Homeowners into Home Staging Customers in One Phone Conversation" by Debra Gould is THE script she used to go from zero to $10,000 a month in sales within two years. Learn word for word what she says when a homeowner calls and why she never does free estimates.
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{ 1 comment… read it below or add one }
When I saw Debra’s question about the #1 reason to become a home stager I just had to jump in because my answer might be something most considering this haven’t thought about. I am in a corporate management job that is sucking the soul out of me. When I asked myself for the 1 millionth time how I could stop being miserable and start living, someone said how good I was at arranging and decorating. That night I searched on home staging and got Debra’s site. I ordered the program that night. I’m sure it would have been more sensible to conduct hours of research and compare everything out there but I didn’t. I loved what I read and took a leap of faith. Now, 8 weeks later, I will upload my information to Debra’s Directory of Home Stagers this weekend. This brings me to the #1 reason; and that is, that becoming a home stager starts when you make your very first move, take your very first action, and shift your mindset that you WILL make this happen. Even though the last 8 weeks have brought even more stress on my paying job, the fact that I know that my dream is imminent and I haven’t stopped believing that for one minute, has completely changed how I react to it. You don’t have to wait until your first paying client to be happy or excited about becoming a home stager. You can start today, and that’s a great reason to do it!