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Home Staging Glossary by Staging Diva

Home stagers learn how to "talk the talk"

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81. Property Stylist
82. Props
In home staging, “props” refer to anything that is placed in a home to improve its appeal or make it look homey and lived in. Some home stagers go overboard when using props, creating a fake atmosphere that can be distracting to potential buyers. For more information, see this four-part article: Stop Insulting Home Buyers’ Intelligence with Silly Staging Tricks!
83. Real Estate Enhancement
See also: Home Staging
84. Real Estate Stager
85. Real Estate Staging
86. Real Estate Styling
87. Realtor®
People often assume that the term "realtor" can be used interchangeably with "real estate agent". REALTOR® is actually a registered trademark of the National Association of Realtors (NAR) and only their members can properly be referred to as a REALTOR®.
88. Redesign Consultation
89. Rule of Three
The rule of three is used in various aspects of design from the architecture of a building right down to how you arrange items on a shelf or table top. It's a very basic idea that objects appear more visually appealing in groups of three. Test this out yourself by comparing what happens when you arrange 2, 3 or 4 pillar candles together, or try it with lemons in a bowl. You can also see the rule of three at work in the popular real estate phrase "location, location, location." For more tips on design for home stagers and interior redesigners, check out the "Staging Diva Ultimate Design Guide: Home Staging Tips, Tricks and Floor Plans”.
90. Saint Joseph
St. Joseph
Some desperate home sellers resort to burying a statue of St. Joseph on their properties in the hopes of getting a speedier sale. Unlikely to be as effective as actually decorating a home to appeal to home buyers, also known as home staging. Additional reading: Home staging is more practical than a buried statue
91. Search Engine
Search engines are used to look for information on the Internet. The largest and most important search engines are: Google, Yahoo and Bing. Search engines store a summary of what a particular site is about which is what shows up in search results for a particular phrase when it is searched. When building a webpage, you can use meta tags to write the headline and paragraph a search engine will display in its results. Members of the Staging Diva Directory of Home Stagers get this as a free benefit of participation.
Synonym: Google, Yahoo, Bing
92. Search Engine Optimization (SEO)
SEO or Search Engine Optimization describes an Internet marketing strategy used to maximize search engine traffic to a website or blog using "natural," "organic" or "unpaid" methods. Two important aspects of SEO are improving your website's Page Rank and getting links to your site from others. The best links are from high traffic and established websites.
Synonym: SEO
93. Search Engine Ranking
There are billions of websites on the Internet, all competing for attention. In order to get found by people who don't know you, you need to be concerned with your search engine ranking, ie, how close to the top of search engine results your site can come. Everyone hopes to be in the top 10 which puts you on the first page of search results for a particular phrase. The goal of search engine optimization (SEO) is to improve your search engine ranking which leads to more and better quality visitors to your site.
See also: Page Rank, Search Engine Optimization (SEO), Search Engine
94. Seasonality
Seasonality refers to an activity that follows a predictable and fairly regular pattern. Because there is seasonality in the real estate market, there is also seasonality in the demand for home staging services. Staging leads real estate because many people stage their homes before putting them on the real estate market. The great news for home stagers, is that it also follows the real estate cycle because many people stage their homes after they've tried unsuccessfully to sell it. For more on this topic, read this article Seasonality of Home Staging.
95. Seller's Market
When the demand for homes is higher than the supply, it is known as a “seller’s market.” In this situation home sellers have more power than buyers, which is why a seller's market drives up asking and selling prices. Too many buyers compete for too few listings, leading to bidding wars. For further reading about home staging in a seller’s market get this free report on how the real estate market effects the home staging industry: Ask Staging Diva “Can I grow a home staging business in a depressed economy?"
96. Sheen Level
The sheen level of a paint indicates how shiny it is and much light it reflects. Paint is available in different sheen levels ranging from flat to high gloss. The higher the gloss level, the more the light bounces off the surface of the paint and the more any bumps or imperfections in the surface become apparent. This can be a big disadvantage to using a higher sheen level on old plaster. Lower sheen levels are harder to wash which makes them inappropriate for hallways and kitchens. Additional information: Staging Diva Ultimate Color Guide: The Easy Way to Pick Colors for Home Staging Projects.
97. Short Sale
In real estate, a short sale occurs when a lender agrees to allow a homeowner to sell a home for less than what is owed on the property. This typically occurs because the seller has a hardship (unemployment, medical issues, divorce) or because the seller owes more on the mortgage than the home is worth. A short sale allows the lender and homeowner to avoid the lengthy and expensive foreclosure process, and while a short sale often has a negative effect on a homeowner’s credit, the impact is typically less than that of a bankruptcy or foreclosure. Home staging can play an important role in short sales, but it’s all about the timing. For more information, see Ask Staging Diva “Should I start a home staging business in this economy?”
See also: Foreclosure
98. Sideboard
A piece of dining room furniture used for serving food and storing tableware and linens. Depending on the style of the sideboard, it may also be used effectively in a living room or family room for storage and to hide video components. Additional decorating and home staging tips can be found in the Staging Diva Ultimate Design Guide.
Synonym: buffet table
99. Six Elements Inc.
A leading home staging firm started in 2002 by Debra Gould, aka The Staging Diva®, after she had bought, staged and sold 6 of her own homes in 4 cities. The company offers: home staging, interior redesign, color consulting, real estate advice and virtual staging services. For more information visit
100. Slipcover
A fitted fabric cover used to encase a sofa or upholstered chair. Slipcovers are often used in home staging to improve the look of a space without replacing the existing furniture. For more staging tips, see the Staging Diva Ultimate Design Guide: Home Staging Tips, Tricks and Floor Plans.
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