to main page

Home Staging Glossary by Staging Diva


Home stagers learn how to "talk the talk"

Back to Glossary
Home Training Products Rave Reviews Staging Business Find a Stager Media About Us
A B C D E F G H I L M N O P R S T U V W
PA PO PR
selected terms: 8 page 1 of 1
1. Pack Rat
Someone who is afraid to throw anything away in case they'll need it at some point in the future. Very typical behavior for anyone who lived through the depression. When taken to an extreme that totally interferes with normal life, this person is often referred to as a hoarder. As a home stager, you will run into pack rats in every income group and your task will be to inspire them to put "their treasures" into off-site storage if they aren't prepared to part with them yet.
2. Page Rank
Web pages are ranked by Google (and other search engines) depending on how relevant they're believed to be for a particular phrase. If you want to appear in the top search results for the phrase "ABC Home Stager" you want a good Page Rank. Nobody outside of Google knows the precise algorithm used to determine this ranking (and the formula changes), but using up-to-date Search Engine Optimization (SEO) methods will help your efforts.
3. Pay Per Click
An online advertising model whereby you only pay for people who click on your online advertising. Pay Per Click ads can run on websites and blogs, including search results pages. The most common example being the ads you see running at the top and down the right side of the page when you do a search on Google. Advertisers bid on how much they are prepared to pay per click for their ad to appear on those pages. The higher you bid, the higher your placement, but you only pay when someone clicks on your ad. Your ad will continue to appear as long as you have not exhausted your daily, weekly or monthly advertising budget.
4. Portfolio
For home stagers, a portfolio is a collection of photographs showing before and after transformations of the homes they’ve staged or redesigned. A portfolio isn’t necessarily a physical album or scrapbook; it can be a website or a profile page on the Staging Diva Directory of Home Stagers. A well-presented portfolio is the key to attracting new clients as their decision to work with you will be based largely on the strength of your before and after photos. To make sure yours is the best it can be, read Staging Diva Ultimate Portfolio Guide: Winning Clients With the Perfect Home Staging Portfolio.
5. Profile Listing
Staging Diva Graduates who want to avoid the considerable time and expense of building and hosting their own website, can join the Staging Diva Directory of Home Stagers with a Profile Listing. Their web page will include: name and photo of stager, company name and logo, contact information, areas served, and an all-important write up which sells the services of the home stager along with their portfolio of before and after photos to entice potential clients to contact them. If the stager has their own independent website, they can also drive traffic to it with a link from their Profile Listing to the home stager's own website. This link will help improve the search engine ranking of the smaller and less established website of the individual stager. How to get your own home staging business Profile Listing.
6. Property Styling
7. Property Stylist
8. Props
In home staging, “props” refer to anything that is placed in a home to improve its appeal or make it look homey and lived in. Some home stagers go overboard when using props, creating a fake atmosphere that can be distracting to potential buyers. For more information, see this four-part article: Stop Insulting Home Buyers’ Intelligence with Silly Staging Tricks!
selected terms: 8 page 1 of 1
A B C D E F G H I L M N O P R S T U V W
 to main page  top of page
© 2004 - 2015 Six Elements Inc. All rights reserved. Republication or dissemination of this content is expressly prohibited without written permission. For more information contact: 416-691-6615.