A link is created when one web page links to another. These can be links from different pages within the same website, or they can be from one website to another. Links help search engines know what your site is about. Typically a link on a web page is underlined or in a different color to indicate that if you click on it, it will take you to the destination it is linked to.
If you want your website (URL) to rank well with search engines, links from outside sites are critical. Think of a link as a "vote" for your site, which signals the search engines that someone else thinks your site is important or a trusted source. Members of the
Staging Diva Directory of Home Stagers benefit from a link to their own websites, which helps the search engine ranking of their smaller independent websites.